Analytics Analytics That Show TVs Accountability 2 Confidential

Analytics

Analytics That Show TV’s Accountability 2 Confidential and Proprietary to CTV 2015

Clarity. TV™ All national ads are encoded with a watermark or container tag on a client’s website. The activity on the site is measured within a specific time period; usually within 15 minutes of a spot airing to determine the traffic generated by the ad(s). The IP address and first party cookies are captured. Unique and repeat visitors can be tracked and retargeted. 3 Confidential and Proprietary to CTV 2015

Clarity. TV™ Benefits National commercials are tagged to automatically provide live air times. Programs can be seen when rotators are purchased. Activity on website is measured based on time of airings to show where dollars can be better spent. ESPNU followed by DIY were the best networks in driving traffic with ESPN and FOX being the worse. Networks Unique Visitors Total Visits *Cost Per Media Sale CW 9, 243 13, 998 $7. 96 DIY 103, 223 144, 016 $5. 08 53, 778 68, 814 $189. 97 195, 259 252, 967 $1. 79 5, 780 8, 157 $75. 90 OXYGEN 68, 711 94, 672 $6. 36 TBS 19, 251 26, 220 $15. 32 TLC 38, 545 52, 982 $7. 95 ESPNU FOX *Based on Unique Visitors 4 Confidential and Proprietary to CTV 2015

Clarity. TV™ Dashboard 5 Confidential and Proprietary to CTV 2015

CTV TRAX Cable Television Tracking National/Regional/Local 6 Confidential and Proprietary to CTV 2015

CTV TRAX The live tracking dashboard permits tracking by URLs, promo codes and 800 numbers for national, regional and local campaigns. The data allows for in-flight optimization showing instantly what networks, dayparts or programs produce the greatest results. The dashboard provides leads by supplying address or phone numbers that can be retargeted or surveyed. Also, duration of time spent and location. For 800 numbers, the call is recorded and can be heard. This feature reveals how the call center is performing. 7 Confidential and Proprietary to CTV 2015

CTV TRAX Dashboard Call Date 1/9/2015 2: 40: 07 PM 1/3/2015 11: 34: 23 AM 1/12/2015 2: 46: 51 PM Campaign CTVnet - TWO Texas Statewide - WE Houston - KTMD Name Number Wireless Caller +13302173174 Cell Phone TX +12108315135 Texas +12816161538 8 City Alliance San Antonio Houston State OH TX TX Zip 44601 78206 77079 Time 0: 44 0: 53 2: 26 Confidential and Proprietary to CTV 2015

CTVnet STB Can Deliver Predictive Data on Cable TV Campaigns 9 Confidential and Proprietary to CTV 2015

CTVnet STB Benefits Rentrak’s second-by-second recording of viewing is tabulated from 55 DMAs / +17 MM TV sets. By capturing the impressions delivered when ads air, the best networks, dayparts and/or programs can be determined. The report also shows which DMAs received the most impressions. DMAs that under performed can be supported with local cable overlays. The reports are post campaign and delivered quarterly. 10 Confidential and Proprietary to CTV 2015

CTVnet STB Reaches 55 DMAs · Up to 6. 2 Million Households · +17 MM TV Sets Atlanta, GA Austin, TX Bakersfield, CA Baton Rouge, LA Birmingham, AL Champaign, IL Charlotte, NC Chicago, IL Cleveland, OH Columbia, SC Columbus, OH Dallas/Ft. Worth, TX Dayton, OH Detroit, MI El Paso, TX Flint, MI Fresno/Visalia, CA Ft. Smith/Fayetteville/ Springdale/Rodgers, AR Grand Rapids/Kalamazoo/Battle Creek, MI Green/Appleton, WI Greenville/Spartanburg, SC Hartford/Wallingford/New Haven, CT Houston, TX Indianapolis, IN Jackson, MS Jacksonville, FL Kansas City, KS/MO Lansing, MI Little Rock/Pine Bluff, AR Los Angeles, CA Louisville, KY Lubbock, TX Madison, WI 11 Memphis, TN Miami, FL Midland/Odessa, TX Milwaukee, WI Mobile, AL Monterey/Salinas, CA Nashville, TN New Orleans, LA Oklahoma City, OK Orlando/Daytona Beach/Melbourne, FL Raleigh/Durham, NC Reno, NV Sacramento/Stockton/Modesto, CA San Antonio, TX San Diego, CA San Francisco, /Oakland/San Jose, CA South Bend/Elkhart, IN St. Louis, MO Toledo, OH Topeka, KS Tulsa, OK West Palm Beach/Ft. Pierce, FL Wichita/Hutchinson Plus, KS Confidential and Proprietary to CTV 2015

CTVnet STB Impression Delivery Sample Report Below (one of twenty pages) 12 Confidential and Proprietary to CTV 2015

CTVnet STB Delivery Analysis • Detailed delivery analysis report is supplied at the end of every campaign • Report provides exact times, dates, programs and impressions right down to the DMA • Allows us to evaluate the results of the campaign based on delivery and geography as well as reach and frequency • Insight can be used to achieve a more targeted audience for future planning 13 Confidential and Proprietary to CTV 2015

Thank You CTV Media, Inc. 1490 Manning Parkway Powell, Ohio 43065 614. 848. 5800 www. ctvmedia. com 14 Confidential and Proprietary to CTV 2015