Five Forces Analysis • THREAT OF ENTRY – East Asian companies - Globalisation – Quotas reduced or abolished – Labour
Five Forces Analysis • BUYER POWER – High – Imports By Individuals – Distribution Channels – Large Number Of Substitutes – Second Hand Market – Over Capacity – Large purchase
Five Forces Analysis • SUPPLIER POWER – New Registrations – Just In Time – Brands – Dealerships
Five Forces Analysis • SUBSTITUTES – Public Transport – Other Segments Of The Market – Similarity Of Product – Alternative Fuels
Five Forces Analysis • COMPETITIVE RIVALRY – Mature Market – Price Wars – Ease Of Access – Large Number Of Competitors