Analysing the music magazine Mojo By Sunil Bhanwra

Analysing the music magazine “Mojo” By Sunil Bhanwra

Tally Marks to indicate the number of each type of page contents Here is types of pages that magazine has: Adverts 40 pg Contents 2 pg Profiles of artists 32 pg Reviews 15 pg letters 2 pg

Adverts: The use of advert shown in the magazine are aimed for men. There are many advertisements shown inside this magazine that reflects the target audience for men. These are: • Lnyx – men deodorant spray • Aftershave • mp 3 player • Seiko men's watch All these products are aimed for men, this shows hoe magazine aims its adverts to men.

• The target audience for this magazine is aimed at middle aged men, this is because the magazines use of language reflects on how formal the magazine is for middle aged men. • The price of magazine is expensive is £ 4. 20, this shows that the target market is aimed at working/ high class people, who can afford the magazine. • Looking at the different type of pages including adverts and overall composition of the magazine, the “Mojo” magazine has popular demand as its information of what it consists is very detailed and reflects on how it targets its audience. For example the magazine shows exclusive interviews, reviews, provides a free CD, all this helps to cater its needs of audience. • The use of adverts shown in this magazine are aimed for men. This Is because it advertises stuff such as aftershave for men. The target audience for this magazine are adults that are into classic rock music. • • The social class for this magazine is B 1, B 2, C.

Analysing the front Cover • • • Title “Mojo” goes behind the main photo of the magazine, Masthead is big, bold and stand outs Genre of music magazine Classic rock music Formal use of language, Age group: 30 -40 The word “Queen” is written in an good effect as it makes the magazine eye catching. The band “Queen” is a famous rock classis artists that fits with the genre of the magazine. By having the main photo of the band attracts audience. “Free CD” with the magazine Dark, bold use of color Magazine looks very formal and appeals to adult people, Fonts are basic but bold and big size Gender for this magazine is for males however females listen to classic rock would find this magazine suitable.

Analyzing the Content Page • The content page for the “Mojo” magazine has a simple, organised layout on the content page. • There are two section of content, “what's going on” and regulars” these sections of content page shows different artists and types of pages for the magazine. “ features” is another section in which a magazine uses. • The font used in layout is simple and yet bold and stands out. • the content page uses the colours theme through the front cover. This makes magazine look unique. • Each picture shown in the content page layout is numbers, in order to show audience what page number the picture of article is.

Analysing the language • Reading the magazine, the use of language informs audience about the latest , news, gossip and artist featured on the type of music. • “The night soft rock moment are unashamed” this caption is used in articles as its gives the audience information on the inside of the story. • The language used has an appealing story of how an classic rock artist has not been very successful, has a formal language. • For each articles, the magazine uses different font style and caption that make readers feel interested. •

Analysing the letters page • The content of the letters and the language used suggest about the magazine’s readership is that it has formal language used where people express their views on the articles inside the magazine. • People comments and options shows that they are interested in the style of music. • the layout of the letters page looks very interesting. The way text is shown in the magazine makes its useful for readers to gain information. • Relationship between readers have the magazine has a friendly chat about how magazine meets readers expectation. Also shows how magazine could provide or improve its next issue of “Mojo” magazine. • The magazine provides a free CD, which interacts with the audience. • The colour theme used in this magazine is carried through the layout of black background and white fonts.