An Overview of the Hospitality Service Industry Job

An Overview of the Hospitality & Service Industry Job opportunities within the hospitality industry for economics postgrad students Tabib Malak Angela Master of Marketing RMIT University Melbourne, Australia

Agenda Presentation What’s hospitality & service industry brands Organizational structure Supplier's value chain B 2 b and B 2 c Revenue Management definition Airline jobs Social Media Jobs Ota / jobs Conclusion & Questions

Studies… Ecole Hotleiere Lausanne (CH) Bachelor degree in Hospitality management http: //www. ehl. edu/en RMIT University Melbourne (AU) Master in Marketing & Service Marketing http: //www. rmit. edu. au

& Career Le Fonti Grand Hotel Chianciano Terme & Grand Italia Caffè http: //www. lefontigrandhotel. com https: //www. facebook. com/lefontigrandhotel/? fref=ts# Best Western Hotel Mondial Grand Hotel Dei Cesari Anzio Previous Jobs Baglione Hotel Londond UK Quirinale Hotel Rome IT Hilton Pyramids Golf Resort Cairo (EG) Best Western Hotel Mondial Rome Melbourne University

What’s Service Industry …. An industry made up of companies that primary earn revenue through providing intangible products or services (http: //www. businessdictionary. com/definition/service-industry. html) Retail Transport distribution Housekeeping F&B “The main focus in services is on people and assets rather than materials management which is at the heart of MPC. People are the core and essence of a service business. In the context of many services, they are not even confined to a particular facility but are mobile, offering service across a geography (Voudouris C et all 2008)

What’s Hospitality… “The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests). . (Lashley and Morrison (eds. ), 2000: 5) (http: //citeseerx. ist. psu. edu/viewdoc/download? doi=10. 1. 1. 196. 8532&rep=re p 1&type=pdf) Social domain Social forces (i. e. drinking & eating) Moral universe

Hotel Brands

Organizational structure of a hotel

Supplier’s Value Chain Definition The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs (Porter, )Michael E. , 1985) Co-creation Competitive advantage The importance of networking b 2 b & b 2 c Auxiliary service

Supplier's value chain

Supplier's value chain B 2 B

Final Guest B 2 C

Revenue Management Originally developed and practiced by the airlines as yield management Around 1980 Yield Vs Revenue management = maximizing inventory vs market forecast and customers behavior Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency (Landman, 2011). In hotels around 1990 Marriott https: //www. youtube. com/watch? v=DYA_ivyj 3 k. E

Revenue Management

Job Opportunities Accounting Reservation manager coordinator Hotel Revenue manager Sales director Social Media Analyst

Social Media is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer) https: //www. youtube. com/watch? v=E 9 GWj 2 O 6 HVU Social Media analyst & marketing department Social media coordinator Social Media manager Marketing communication specialist

OTA job opportunities OTA = Online travel agencies Hotel director Hotel analyst Revenue manager booking. com Expedia Hotelbeds

Conclusion & Questions New Jobs from the supply chain to revenue management and social media Moving to experience and guest centric orientation New jobs due to OTA & technology New jobs due to evolving consumer behavior ANY QUESTION?

THANK YOU FOR LISTENING HAVE A GREAT WEEKEND!!! Tabib Malak Angela Master of Marketing RMIT University Melbourne, Australia