An Introduction WELCOME Host Damien Braniff Digital Team

“An Introduction!”

WELCOME Host Damien Braniff Digital Team Leader Post your awards questions while we are talking and we’ll answer them during the Q + A at the end of the webinar

WELCOME CONTENTS • • About the Customer Experience Awards Who enters? The categories ROI Six Steps to the awards Scoring criteria Key dates and prices

ABOUT THE AWARDS What kinds of customer experience (CX) can enter? The UK Customer Experience Awards (CXA) is specifically designed to welcome entries from all businesses, organisations and individuals who deliver exceptional CX to their customers; whether that is your clients, partners, suppliers or employees! Ø Now in its 9 th Year Ø Black tie gala dinner Ø There are 22 categories to choose from this year Sector, Discipline, & People. Ø Nominations may be stand alone, with your partners, clients, suppliers or employees. Ø SME or multi-national. Ø Comprehensive judging process. Ø Open & Closed presentations!

THE CATEGORIES This year we have 22 categories aimed at organisations who love their customer and want to increase their engagement, reputation, and turnover. Entries can be from individuals and/or organisations, as well as those companies who have partnered with other businesses to ensure an effective customer experience. Ø Ø 50% of score from written entry 50% of score from live presentation No limit to the amount of nominations Each nomination will be judged by different independent panels. There are no restrictions on the type of initiatives entered so long as the company or individual shows an exceptional improvement to the customer’s whilst also benefiting their business.

SIX STEPS TO THE AWARDS FINALS STEP 1 CHOOSE THE RELEVANT CATEGORY, COMPLETE YOUR ENTRY FORM AND ATTEND OUR WEBINAR STEP 2 SUBMIT YOUR ENTRY STEP 3 WAIT TO HEAR IF YOUR ENTRY HAS BEEN SHORTLISTED STEP 4 BOOK YOUR PLACE, PREPARE YOURSELF FOR THE AWARDS FINALS AND ATTEND OUR WEBINAR STEP 5 AWARDS FINALS AND PRESENTATIONS STEP 6 RECEIVE YOUR FEEDBACK REPORT Choose the relevant category(ies) for your initiative, make your payment and receive the entry form. We will host a webinar about “How to Write a world-class Award entry” on the 2 nd May 2018 to assist you in your entry writing process. To register please visit the ‘Awards News’ tab on the website. New entry format in place this year - once you've secured your nomination you will be provided with a user name and a password to access our online nomination portal. From here you can edit and save your written entry. The entry deadline is 8 th June 2018. Once entries have closed, your submission will be assessed to see if it has got what it takes to make it through to the Awards Finals. The shortlist of Finalists will be announced on the 22 nd June 2018. The Finalists will be invited to present at the Awards Finals and Presentations on 11 th October 2018. It’s now time to decide who is going to present! Once you have decided on your dream team, it’s over to them to transform your entry into a presentation. We will host a webinar about “How to create a world-class presentation” on the 27 th June to guide you through this creative process. To register please visit the ‘Awards News’ tab on the website. After the awards finals, your scores and feedback will be collated from your Judging panel to produce your Feedback Report. This will reveal your scores and some comments from both your written entry and live presentations. Come along, present your initiative during the day, enjoy the presentations, network with the cream of the crop in CX and gain best practice from the leaders in your industry. Then it’s time to discover, who has won this year’s coveted UK Customer Experience Awards 2018 at our event.

WHAT’S YOUR RETURN ON INVESTMENT? u RECOGNITION FOR YOUR ACHIEVEMENTS u EXPOSURE FOR YOU AND YOUR ORGANISATION u ACCESS TO INDUSTRY LEADERS u EDUCATE YOUR TEAM WHILST HAVING FUN! u EVALUATION FEEDBACK REPORT u SPEAKING OPPORTUNITIES u REWARD AND MOTIVATE YOUR TEAM u WINNING!

THE JUDGING CRITERIA - SCORING OF ENTRIES SCORE AVAILABLE (OUT OF 100) SCORING CRITERIA Overall maximum word count allowed is 2, 000 words including the summary. THE CASE FOR RECOGNITION * Please describe from the perspective relevant to the category entered i. e. organisation, team or individual. SUMMARY Provide an overview of the entire initiative, capturing the most important information from beginning to end. NB. Will be used for shortlisting Finalists and the scoring of the written entries but is not relevant to Finalist Presentations. BUSINESS STRATEGY (200 words) What was the background to the initiative? How did it meet the strategic needs of the business? 100 GOALS & OBJECTIVES (200 words) What were the specific goals and objectives of the initiative? What business benefits did the initiative set out to achieve? 100 PLANNING & PREPARATION (300 words) What role did planning and preparation play in success? How was the initiative planned, and was the plan changed along the way? 100 STAKEHOLDER ENGAGMENT (200 words) What was the leadership model and who were the relevant stakeholders? How were their needs identified and understood, and how were they engaged in the process? 100 IMPLEMENTATION (300 words) How was the initiative implemented? Who was involved and how was communication maintained? What measures did you take to ensure the success of the initiative? 100 IMPACTS & BENEFITS (200 words) What has been the resulting impact on the business? What other benefits have been achieved in relation to the goals and objectives, and were there any additional unforeseen benefits? 100 INNOVATION & CREATIVITY (200 words) What was especially creative and innovative about the initiative? Was there anything unique or which proved an interesting twist and contributed to the overall success? 100 What went well? What didn’t go so well? Explain how the lessons learned during this initiative will assist with future business development. 100 LESSONS LEARNED (200 words) www. c-x-a. co. uk 100

PRICING KEY DATES – 8 th June 2018 FINALISTS ANNOUNCEMENT – 22 nd June 2018 ENTRY DEADLINE THE AWARDS FINALS – 11 th October ENTRY PRICES Early Bird: £ 259 +VAT available until midnight 27 th April / each additional entry @£ 139 SEAT BOOKINGS Early bird seat: £ 399 +VAT Standard seat: £ 449 +VAT Early bird table: £ 3599 +VAT Standard table: £ 4099 +VAT EB Premium table: £ 4599 +VAT Premium table: £ 5099 +VAT Early bird offer available until midnight 27 th July. www. c-x-a. co. uk Standard price: @£ 359 +VAT and additional entries @£ 159 +VAT.

Thank you! If you have any questions about our awards and events, please call Damien Braniff on 02071932394 or email damien. braniff@awardsinternational. eu