An Introduction to Geofencing What is geofencing Geofencing

An Introduction to Geofencing

What is geofencing? ● ● Geofencing uses global positioning (GPS) and/or radio frequency identification to define geographic boundaries. Once these boundaries are set up, the administrator is able to set up triggers that alert people when their mobile device enters that specific area. Geofencing makes it easy for businesses to communicate with devices within certain spaces.

What are the benefits? ● ● ● Efficient targeting ○ Geofencing allows businesses to hyper-target potential prospects in areas they frequent, rather than targeting people who have little interest in your product or service. Engagement ○ When a prospect receives an advertisement at the right time, it greatly increases the chance that they will engage. Quantifiable data ○ Location-based marketing produces tangible data that can be used to generate helpful insights about your business.

Why do I need it? ● ● ● Spend efficiency ○ Geofencing allows you to reach the leads that are most likely to convert, meaning your budget will primarily be spent on relevant prospects Effective targeting ○ When your ad is only reaching people who frequent a specific area, it’s much more likely that you will see conversions Reliable data ○ Geofencing allows you to collect important data about traffic patterns, duration, and the effectiveness of your messaging

Any questions? If you have any questions about geofencing, how it works, or why it would benefit your company, feel free to reach out to us by phone at 860 -358 -0041 or by email at info@carusodigital. com.

Thank you!