Amway Japan Presentation for Global Growth Conference January

Amway Japan Presentation for Global Growth Conference January, 2011 1

3. 11 Japan Disaster Cause 15, 840 deaths Including 104 distributors Still exist 328, 903 evacuees Drop 7. 6% monthly sales in March, vs. previous year 2

Create Excitement for Gen Y – APRIL 2011 LAUNCH Over 9 mil. cans 14 Events/Club s # of new apps # of sponsors YTD Sales Vs. Budget 3 16 % 21% $28 mil. +50 %

Improve Reputation Sponsorships / celebrity endorsements / PR Michael Jackson Charity Tribute Concert For Tohoku Earthquake - Featuring The Jacksons, Macy Gray, and Many Local Stars - 24, 000 audience - Mass Media PR coverage 4

1. 5 min. Michael Jackson Video 5

Enhance Male Distributor’s Business – ARTISTRY men t& n me and p lo da e v De by A t uc ing d o Pr sitiorn POolivie e/ t i d S rials n Bra erto v ad Launch Dec 7 on rs i t ora ibuto b lla istr o C h. D wit Dec Sales: $2. 7 mil. ch on AJ budget as n n 12. 6% above au oti ’m aig L m Pro X mp Ca 6

Evolve Distributor / Consumer Experience Physical Presence – Shopping Floor & Brand Center TOKYO/NAGOYA renewals Tokyo Sales: +44% 7

1. 5 min Nagoya video 8

Improve Reputation: ADVERTISING “World’s #1 Best Selling…” Mikihisa Azuma celebrity as Voice-over 2012 Sponsorships // celebrity Improve Reputation endorsements // partnerships New Global Advertising 9

30 sec Nutrilite TVC 10

2011 Key Drivers 2010 vs 2011 Jan ~ Nov Sep ~ Nov Q months CNT: +1. 7% +3. 7% New SPs: +27. 9% +32. 8% Plaza New Distr. : Productivity: - 4. 9% +0. 8% +28. 1% +5. 3% 11

2011 Progress Jan-Nov YTD (Calendar Year) Net Sales $935 mil. vs. Budget +5. 2% vs. CY 10 -1. 0% Sep-Nov YTD (Distributor Year) vs. Budget +9. 2% vs. CY 10 +3. 2% 3. 11 - Consumer Awareness, Image & Credibility Sales and Marketing - Raise & Momentum “Push and. Distributor Pull”…. we Confidence carry momentum into 2012 Y 15, 000 Promotion 12