AMUL THE TASTE OF INDIA INDEX Introduction Different

INDEX Introduction Different products it trades Reason for its success Some of its ads

INTRODUCTION AMUL stands for- Anand Milk Union Limited. It is a cooperative dairy farm

… The name AMUL means “AMULYA” derived from Sanskrit language suggested by a quality

DIFFERENT PRODUCTS IT TRADES cheese, Chocolate Masti Dahi, Yoghurt, Buttermilk, Milk powders Milk Butter

REASON FOR ITS SUCCESS It sales products at price which everyone can afford including

SOME OF THE ADS This hoardings shows the picture of after election when BJP

… This hoarding describes about flood in Shanghai a city in China. This city

… This is a promotional hoarding which promote the movie “Paa”. This hoarding shows

… This hoarding tells us the weather of India last Summer. The heat in

… This hoarding let us know about the fixing of matches in IPL. The

MY REFLECTION Some special hoardings really makes the difference on our business Promoting using

THANK YOU Done by ------------------ KASIM MAKDA Standard ------------------ 11 th School ------------------- M.

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AMUL THE TASTE OF INDIA

INDEX Introduction Different products it trades Reason for its success Some of its ads My reflection

INTRODUCTION AMUL stands for- Anand Milk Union Limited. It is a cooperative dairy farm located in Anand, Gujarat. Its was founded in 1 st December 1946 by Verghese Kurien father of white revolution. Verghese Kurein chairman of GCMMFGujarat Cooperative Milk Marketing Federation Ltd is man behind the success of Amul.

… The name AMUL means “AMULYA” derived from Sanskrit language suggested by a quality control expert in Anand which means priceless.

DIFFERENT PRODUCTS IT TRADES cheese, Chocolate Masti Dahi, Yoghurt, Buttermilk, Milk powders Milk Butter Ghee Ice cream Cream shrikhand Paneer Gulab jamun Flavoured milk Basundi, etc

REASON FOR ITS SUCCESS It sales products at price which everyone can afford including poor people. There products can be used by everyone i. e. from small infant to old age people. White revolution gave a boost to there products. It sales fresh and healthy food items. There way advertising which are based on current affairs attracts many people.

SOME OF THE ADS This hoardings shows the picture of after election when BJP was elected and Modi became the Prime Minister of India. Everyone accepted(Sweeka r) BJP.

… This hoarding describes about flood in Shanghai a city in China. This city usually suffers from flood every year.

… This is a promotional hoarding which promote the movie “Paa”. This hoarding shows Amul girl, Amitabh Bachchan as paa and his son Abhishek Bachchan,

… This hoarding tells us the weather of India last Summer. The heat in India was too high. It also states that still amul products are cool and good to use.

… This hoarding let us know about the fixing of matches in IPL. The two teams RR and CSK were suspicious in this activity.

MY REFLECTION Some special hoardings really makes the difference on our business Promoting using celebrities. Not rising price of product though having a good brand name in market. Producing wide range of products. Producing products which can be consumed by every single person.

THANK YOU Done by ------------------ KASIM MAKDA Standard ------------------ 11 th School ------------------- M. V. D