AMUL Anand Milk Union Limited By Taher A

AMUL (Anand Milk Union Limited) By : Taher. A. Kitabi

INDEX O Introduction of AMUL O Different products that it trades O Reasons for its success O 5 ads related to current events O What have I learnt from this project

Introduction of AMUL

O Amul is a co-operative Indian diary based at Anand, Gujarat, India. O Amul was founded and registered on 1 december, 1946 O As a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city distances to deliver milk, which often went sour in summer.

O The word Amul is derived from the Sanskrit word amulya meaning rare and valuable. O It is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3. 6 million milk producers in Gujarat.

Different types of products that amul trades O Amul's product range includes : PRODUCTS Milk powder, Paneer, Milk , Gulab jamun, Butter, Flavoured milk like : Kool koko , Ghee, Basundi , Cheese, Amul pro brand products,

…. . Masti dahi , Brown beverages like : bournvita and horlicks, Yogurt , Sports drink like : Stamina, Buttermilk , Mithaimate, Chocolate , Low calorie products, Ice cream , Lassi, Cream , Shrikhand , etc.

Reason for its success O Gets fresh milk from almost 3. 6 million farmers O O O everyday directly from their farms without disturbing the agro system of the farmers. Amul appointed Sylvester Dacunha for its ad caimpaign on current affairs White revolution helped amul very much Low price Variety of products And another thing is the three tier system

Three tier system O This structure consists of a dairy cooperative society at the village level affiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. O Milk collection is done at the village dairy society, milk procurement and processing at the District Milk Union and milk products marketing at the state milk federation.

O This patter of amul is known as 'Amul Model' or 'Anand Pattern‘. O This model has helped India to emerge as the largest milk producer in the world.

Some of its ads This hoarding tells about the time when the election were held for the president of India. And it also stats that as president is the head of India , amul is head of taste in India

This hoarding tells us that. The Satyam Computer Services scandal was a corporate scandal that occurred in India in 2009 where chairman Ramalinga Raju confessed that the company's accounts had been falsified. The Global corporate community was shocked and scandalised when the chairman of Satyam, Ramalinga Raju resigned on 7 January 2009 and confessed that he had manipulated the accounts by US$1. 47 -Billion.

This hoarding tells about the ISRO’s mars orbital mission which was successfully executed.

This hoarding tells us the time when the re-auction of the IPL teams were going on and the cricketer Yuvraj Singh was auctioned for Rs. 16 crore.

This hoarding tells us about the time when the movie Kabhi Khushi Kabhi Gham was realised and had a success.

Summary O Company name - AMUL O Type – co-operative O Founded in – 1946 O Headquarters – Anand , India O Industry – dairy O Key people - Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) O Products - milk and related product O Employee – 3. 6 million milk producer O Slogan – The Taste Of India. .

Gallery

My Reflection O Things I learned from the project : o Advertising is important for business. o Technology is also important for our business. o Many techniques of amul which we can apply on our business. o We should relate or business to current affairs. o Not only celebrities can make the difference in demand of the product.

THANK YOU !!!!