AMPS 2014 B JANUARY 2014 DECEMBER 2014 MarchApril
AMPS 2014 B JANUARY 2014 – DECEMBER 2014 March/April 2015
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Survey Details ● Fieldwork: January-December 2014 ● Sample: 25, 584 adults (15+) ● Population estimates unchanged: v 37, 665, 000 adults v 15, 236, 000 households 2
Copyright © 2013 The Nielsen Company. Confidential and proprietary. LSMs Stabilised – some Positive Movements LSM 1 LSM 2 LSM 3 AMPS Jun 14 1. 8 3. 6 23. 0 5. 7 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 11. 9 16. 3 23. 3 12. 5 8. 6 9. 7 6. 5 52. 1 24. 8 AMPS Dec 14 1. 6 3. 3 22. 4 5. 2 12. 3 15. 9 23. 6 13. 0 8. 8 10. 0 6. 2 52. 5 25. 0 3
Average Household Income increases from R 9, 997 to R 10, 525 per month AMPS Jun 14 AMPS Dec 14 Up to R 799 2. 6 1. 8 R 800 - R 1 399 8. 3 6. 7 R 1 400 - R 2 499 9. 6 R 2 500 - R 4 999 21. 5 22. 9 R 5 000 - R 7 999 17. 5 17. 6 R 8 000 - R 10 999 11. 2 12. 0 R 11 000 - R 19 999 13. 6 R 20 000+ 15. 7 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Groups 42. 0 58. 0 8. 1 14. 3 39. 5 60. 5 16. 6 4
Positive Trends for Functional Literacy 100 80 60 40 % 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Basic Literacy 98. 8 99 99 Primary complete + (Functional Literacy) 92. 5 93. 4 94. 3 Matric + 47. 1 46. 6 47. 1 University Degree completed 3. 8 3. 7 3. 5 5
No Changes to Work Status 100 80 60 40 % 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Working Full-time 27. 2 27. 4 27. 8 Working Part-time 8. 7 8. 2 8. 0 Housewife Student Retired Unemployed 7. 3 6. 9 15. 2 14. 8 15. 6 11. 1 11. 2 30. 5 31. 1 30. 4 6
Key events during fieldwork period News ● ● ● Copyright © 2013 The Nielsen Company. Confidential and proprietary. ● 2014 Elections The Oscar Pistorius trial and sentencing Jacob Zuma’s controversial Nkandla homestead upgrade Strikes: Metal engineering and Postal Service Boko Haram kidnapping of girls in Nigeria Ebola outbreak in West Africa Sport ● 2014 FIFA World Cup Brazil 7
NEWSPAPERS
100 90 80 70 60 Newspapers AIR - Any S Urban/Rur MP, LP Reef KZN L Urban Reef 50 % 40 30 20 10 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Dailies 29. 8 28. 7 28. 6 Weeklies 31. 6 30. 2 30. 1 Total Newspapers 47. 8 46. 3 45. 9 ’ 000 10 773 11 334 17 285 9
National/Multi-Province Newspapers AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Business Day The Citizen 0. 2 1. 4 The Citizen (Sat) 0. 2 79 534 87 The Star Saturday Star 9. 8 9. 1 9. 3 0. 9 0. 8 0. 9 3 489 340 10
20 National/Multi-Province Newspapers AIR 15 FS 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 n Rapport Dec 13 Jun 14 Dec 14 City Press 5. 4 4. 8 4. 6 0. 5 0. 4 0. 3 3. 6 3. 4 3. 3 Soccer Lad uummm 8. 6 8. 8 ’ 000 1 738 130 1 242 3 316 11
20 Gauteng & Surrounds Newspapers AIR 15 10 Reef 15 -24 % 5 0 Dec 13 Jun 14 Dec 14 1. 2 1 The Citizen (Sat) 0. 1 0. 2 ’ 000 391 73 Copyright © 2013 The Nielsen Company. Confidential and proprietary. The Citizen The Star Saturday Star 1. 8 1. 7 1. 6 0. 6 598 219 12
20 Gauteng & Surrounds Newspapers AIR Rural LP Reef 15 % 10 5 0 Dec 13 Jun 14 Dec 14 15. 2 14 SUNDAY Sun 6. 9 6. 6 6. 4 ’ 000 5 256 2 403 Copyright © 2013 The Nielsen Company. Confidential and proprietary. DAILY SUN Sowetan Sunday. World 4. 7 4. 4 4. 1 3. 8 3. 9 1 655 1 469 13
20 Gauteng & Surrounds Newspapers AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 1. 3 1. 1 Beeld Na (Sat) 0. 1 ’ 000 416 55 Beeld PTA NEWS PTA News WKE 0. 5 0. 3 0. 4 0. 1 0 0. 1 141 21 14
20 15 Kwa. Zulu-Natal Newspapers AIR 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Daily News 0. 6 0. 7 0. 8 289 Indep Sat The Mercury Sunday Tribune 0. 5 0. 4 0. 3 0. 5 1. 2 1. 1 0. 9 107 185 337 15
20 Kwa. Zulu-Natal Newspapers AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 POST (Wed) 0. 8 0. 7 0. 6 244 0. 3 0. 2 Weekend Wit 0. 3 0. 2 84 57 The Witness 16
20 Kwa. Zulu-Natal Newspapers AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Isolezwe gqi 2. 9 3. 1 1. 5 1. 4 1. 2 SUNDAY 2 1. 9 1 180 438 732 ilanga langesonto 2. 2 2. 3 2. 1 1. 9 814 730 17
20 15 Western Cape Newspapers AIR Coloureds CT Males 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 CT Argus : Sat Argus : Sun CAPE TIMES Dec 13 Jun 14 Dec 14 0. 9 1. 1 0. 4 0. 3 0. 5 0. 6 DAILY Voice 1. 4 1. 2 1. 4 ’ 000 421 104 196 235 516 18
20 15 Western Cape Newspapers AIR Females Whites Males Coloureds 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 DIE BURGER Dec 13 Jun 14 Dec 14 1. 2 1. 1 1. 3 DIE BURGER (SAT) 0. 7 0. 6 0. 8 ’ 000 502 299 Son op Son 2. 9 2. 7 1. 1 1. 0 1. 3 1 035 472 19
MAGAZINES
Magazines AIR 100 GP Reef 80 60 47. 6 46. 9 46. 5 17 729 17 657 17 526 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 40 20 0 ’ 000 Dec 13 Jun 14 Dec 14 21
Top 10 Magazine Categories (AIR) 1 23. 4 Family Entertainment 20. 0 % Women 7 528 000 17. 9 Sport and Hobby 6 744 000 14. 5 Motoring 5 453 000 7. 8 Home Copyright © 2013 The Nielsen Company. Confidential and proprietary. 8 807 000 2 933 000 2 333 000 6. 2 Men 4. 2 Travel 1 599 000 1 309 000 3. 5 Parenting 2. 7 1 031 000 Business 2. 3 853 000 0 10 20 30 40 22
20 15 Family Interest Magazines AIR S Urban/Rur LP WC Coloureds 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Bona Drum You 8. 1 8. 2 8. 7 8. 6 8. 4 8. 2 6. 3 5. 9 5. 7 Huisge noot 6. 1 5. 6 5. 1 3 267 3 090 2 142 1 928 23
Entertainment/Celebrity Magazines AIR 20 Dbn 15 GP 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dish/Sko TV Plus Dec 13 Jun 14 Dec 14 15. 1 16. 6 16. 4 3. 6 3. 8 3. 5 Peo ple 2. 4 2. 1 1. 8 ’ 000 6 164 1 306 663 Heat 1. 2 1. 0 390 24
20 15 Women’s General Magazines AIR FS 10 % 5 0 6. 7 6. 0 Mo ve 6. 2 5. 3 5. 2 2 265 1 968 Copyright © 2013 The Nielsen Company. Confidential and proprietary. True Love Dec 13 Jun 14 Dec 14 ’ 000 Kuier Fairlady 1. 8 2. 0 2. 1 2. 2 1. 9 1. 8 783 670 25
20 Women’s General Magazines AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Cosmopolitan Dec 13 2. 2 Jun 14 1. 8 Dec 14 2. 0 ’ 000 742 Sarie 2. 0 1. 8 Rooi Rose 2. 1 1. 7 1. 6 Glamour 1. 7 1. 4 Women's Health 1. 4 1. 3 660 619 511 505 26
20 Sport and Hobby Magazines AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Kickoff Amakhosi Dec 13 Jun 14 Dec 14 10. 7 4. 8 5. 0 4. 6 Sport ill 0. 8 0. 7 0. 8 ’ 000 4 014 1 734 303 27
Motoring Magazines AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 car top gear Dec 13 Jun 14 Dec 14 2. 3 2. 4 2. 0 2. 2 2. 4 S Sound 2. 2 2. 1 2. 0 ’ 000 906 893 755 topcar 1. 7 1. 6 1. 5 562 28
Home Magazines AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Food & ome 1. 8 1. 7 659 Home/Tuis Garden Fresh Living 1. 3 1. 2 1. 3 1. 4 1. 3 1. 1 499 497 425 29
20 Men’s General Magazines AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Men's Health GQ Hustler NAG 2. 6 2. 5 2. 7 0. 8 0. 7 0. 6 0. 5 0. 4 Popular Mechanics 0. 5 0. 4 1 017 238 167 159 144 30
Travel Magazines AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 get 1. 6 1. 4 1. 3 National Geographic 0. 9 0. 8 0. 9 go/weg 0. 9 0. 8 aa 0. 5 0. 6 ’ 000 490 340 311 237 31
Parenting Magazines AIR 20 15 10 % 5 0 Dec 13 Jun 14 Dec 14 1. 3 1. 1 Living & Loving 1. 3 1. 1 ’ 000 432 396 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Your Pregnacy Your Baby 1. 0 0. 9 0. 8 286 32
20 Business and News Magazines AIR 15 10 % 5 0 Dec 13 Jun 14 Dec 14 0. 5 0. 6 Personal Finance 0. 5 ’ 000 212 188 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Time Forbes Africa Entr FM 000. 5 0. 4 0. 3 187 171 119 33
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Average Number of Titles per Reader Jun 14 Dec 14 Newspapers 1. 99 Magazines 2. 90 2. 80 Total Newspapers/Magazines 3. 68 3. 57 34
100 Store Magazines AIR 80 60 % 40 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 20 0 ’ 000 19. 5 19. 3 19. 0 7 274 7 280 7 159 Dec 13 Jun 14 Dec 14 (Own/Household copy) 35
Store Magazines 20 15 10 % 5 0 Copyright © 2013 The Nielsen Company. Confidential and proprietary. get Dec 13 Jun 14 Dec 14 ’ 000 aa 12 12. 1 11. 3 y 3. 2 3. 8 3. 7 4. 1 3. 8 1. 2 2. 9 0 01 4 249 1 405 1 440 1 092 374 (Own/Household copy) 36
100 Media Access Platform – Newspapers / Magazines Any Readership 64. 5 % 80 60 % 40 Online 4. 3% Cellphone 6. 1% 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 AIR 64 63. 2 63. 4 Online / Cellphone 7. 7 7. 5 9. 0 * * Streamlined cellphone & digital measures 37
TELEVISION
TV Channels Viewed Past 7 Days Rural Blacks 100 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ‘ 000 Total TV 91. 7 91. 8 92. 3 e. tv 66. 2 66. 9 68. 6 SABC 1 79. 4 78. 8 78. 4 SABC 2 71. 9 72. 8 73. 2 SABC 3 56. 7 56. 1 56. 6 34 765 25 853 29 537 27 564 21 308 Note : Data includes terrestrial and satellite viewing 39
100 Pay TV Channels Viewed Past 7 days 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ‘ 000 DStv Total 33. 4 35. 7 37. 7 M-Net Main Service * 6. 9 6. 8 Star. Sat Total * 1. 1 # 0. 8 0. 7 14 197 2 551 250 * Note : Data includes terrestrial and satellite viewing # Previously Top. TV 40
100 Community TV Channels Viewed Past 7 Days 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Total Community TV Dec 13 11. 4 Jun 14 11. 3 Dec 14 10. 7 ‘ 000 4 011 1 KZNTV Bay TV CTV Soweto TV Tshwane TV 1. 4 1. 9 1. 0 1. 4 1. 5 0. 3 0. 4 0. 7 9. 8 9. 1 8. 2 0. 7 1. 4 708 548 276 3 089 509 Note: Data includes terrestrial and satellite viewing 41
100 Media Access Platform – Television Any TV 92. 4 % 80 % 60 40 Online 0. 7% Cellphone 0. 7% 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 TV Viewing 91. 7 91. 8 92. 3 Online / Cellphone 1. 9 1. 3 1. 2 * * Streamlined cellphone & digital measures 42
RADIO
Radio Listenership in Past 7 Days 100 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Radio Listening 92. 5 92. 4 92. 3 Total Commercial/PBS 89. 8 89. 5 89. 3 Total Community 24. 9 25. 6 44
PBS/National Commercial 7 Day Listening 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 42352 ‘ 000 Lesedi FM Ligwala FM Lotus FM 4. 9 5. 1 4. 9 10. 8 11. 0 10. 5 4. 3 4. 2 4. 0 1. 2 1. 0 17. 5 17. 0 17. 2 9. 7 9. 6 9. 4 Munghana Lonene FM 3. 4 3. 2 3. 3 1 856 3 941 1 512 387 6 461 3 525 1 225 5 FM i. Kwekwezi FM 7. 6 7. 4 6. 9 2 600 Mots-weding Metro FM FM 45
PBS/National Commercial 7 Day Listening 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Phalaphala Radio 2000 FM Dec 13 2. 3 3. 3 Jun 14 2. 4 3. 0 Dec 14 2. 6 ‘ 000 996 998 RSG SAfm Thobela FM trufm Ukhozi FM 5. 6 5. 5 1. 8 8. 7 9. 4 0. 7 0. 6 0. 4 20 19. 6 20. 0 Umhlobo Wenene FM 12. 6 12. 4 12. 8 2 087 686 3 524 159 7 537 4 826 46
Commercial 7 Day Listening Gauteng Stations 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 702 947 99. 2 YFM Dec 13 Jun 14 Dec 14 2. 3 2. 5 4. 8 4. 5 5. 0 4. 6 4. 2 Classic FM 102. 7 0. 6 0. 5 ‘ 000 957 1 691 1 584 199 Jacaranda FM Kaya FM 95. 9 Power 98. 7 5. 6 5. 7 5. 3 5. 5 5. 3 0. 1 0. 2 0. 3 2 151 2 013 111 47
20 Commercial 7 Day Listening Kwazulu-Natal Stations 15 10 % Copyright © 2013 The Nielsen Company. Confidential and proprietary. 5 0 Dec 13 Jun 14 Dec 14 ‘ 000 East Coast Radio 5. 0 4. 8 Gagasi FM 5. 4 5. 3 Vuma 103 FM 0. 0 0. 4 0. 9 1 805 2 007 336 48
Commercial 7 Day Listening Western Cape Stations 20 15 10 % Copyright © 2013 The Nielsen Company. Confidential and proprietary. 5 0 Dec 13 Jun 14 Dec 14 ‘ 000 Cape. Talk 0. 3 0. 4 Good Hope FM 2. 5 Heart 104. 9 FM 2. 2 2. 4 Kfm 3. 5 3. 4 3. 3 Smile 90. 4 FM 0. 1 0. 2 159 941 899 1 227 63 49
100 Media Access Platform – Radio 80 S Urban/Rur Any Radio 93. 1 % 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Radio Listening Cellphone 92. 5 92. 4 92. 3 32. 6 37. 1 40. 0 Online DStv Audio Channels (via Website/App) 5. 4 0. 5 4. 5 0. 3 4. 3 0. 1 50
OUT OF HOME
Out of Home in Past 7 Days Street Poles 65. 4 Minibus taxis 60. 2 Billboards 59. 9 Litterbins 42. 4 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Buses 32. 6 Trailers 30. 6 Building/Site Wraps 29. 9 Bus shelters 26. 9 0 20 40 60 80 52
CINEMA
Cinema Trends 100 TOTAL LSM® 9 -10 80 DStv Box Office 425 000 6. 9 % 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ‘ 000 Up to 4 Weeks 3. 8 3. 6 3. 3 Up to 3 Months 7. 8 7. 5 7. 0 Up to 12 Months 17. 9 17. 5 17. 3 1 234 2 618 6 518 Up to 4 Weeks 13. 3 12. 8 12. 0 Up to 3 Months 27. 3 26. 0 24. 0 Up to 12 Months 49. 0 48. 1 46. 7 54
CELLPHONE & DIGITAL
Copyright © 2013 The Nielsen Company. Confidential and proprietary. New streamlined cellphone and digital measures 56
Cellphone Access 100 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 Total 86. 6 88. 0 88. 9 ‘ 000 33 493 LSM 1 -4 75. 0 79. 8 80. 8 LSM 5 -7 87. 6 88. 5 89. 7 LSM 8 -10 95. 1 94. 8 94. 6 57
Smartphone Usage 100 TOTAL LSM® 90 80 70 % 60 50 40 30 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 10 0 Dec 13 Jun 14 Dec 14 ‘ 000 Personally Used 35. 7 41. 3 47. 8 LSM 1 -4 8. 5 14. 3 21. 5 LSM 5 -7 32. 1 39. 0 45. 8 LSM 8 -10 67. 2 71. 5 75. 5 18 004 58
Significant Growth for Top Cellphone Activities Make outgoing phone calls 88. 5 Receive "Please Call Me" Send SMSs (ex comp) Send "Please Call Me" 80. 3 71. 6 71. 0 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Take photos 58. 1 Take video recordings 43. 7 Download/Listen to music 43. 0 Listen to a radio station 40. 0 Watch videos 39. 5 Send/Receive an MMS 33. 3 0 20 40 60 80 100 59
Networks & the Top 3 Cellphone Makes 40. 0% Nokia Samsung Blackberry 48. 2% 17. 8% 12. 6% 37. 1% 11. 1% Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0. 5% 0. 1% 60
Internet Usage 100 TOTAL 7 DAYS 80 60 % 40 20 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Yesterday 20. 1 23. 9 29. 4 7 Days 26. 9 32. 4 38. 6 4 Weeks 29. 8 35. 1 41. 7 11 067 14 556 15 692 LSM 1 -4 3. 5 7. 5 13. 4 LSM 5 -7 20. 5 27. 6 34. 7 LSM 8 -10 61. 1 65. 5 69. 4 61
Significant Growth for Top Ten Internet Activities Search 42. 6 Instant messaging/Chat 42. 1 Social Networking 34. 5 E-Mail 27. 4 Games 19. 6 Music downloads 18. 1 Download Apps 16. 2 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Check the weather 14. 9 Banking 12. 4 Use/Access Maps/Directions GPS 11. 7 0 10 20 30 40 50 62
FACEBOOK DOMINATES IN SOCIAL NETWORKING Total Copyright © 2013 The Nielsen Company. Confidential and proprietary. Social Networking Facebook Twitter 95% 13, 002, 000 12, 407, 000 12, 205, 000 11, 732, 000 3, 969, 000 3, 758, 000 63
Copyright © 2013 The Nielsen Company. Confidential and proprietary. WHO USES FACEBOOK AND TWITTER? % % Male Female 49. 1 50. 9 53. 0 47. 0 15 – 34 35+ 74. 2 25. 8 75. 6 24. 4 64
What about Print? Copyright © 2013 The Nielsen Company. Confidential and proprietary. Total % Newspaper Magazine Readers % % Facebook 32. 4 40. 7 44. 7 Twitter 10. 5 15. 3 15. 9 65
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Almost one in three adults actively engages with a medium because of a comment on. . . 66
MOVING AWAY FROM MEDIA. . .
Access to Financial Accounts ATM 64. 0 Bank 50. 9 Supermarket 25. 1 Cellphone 10. 5 Mobile Branch/ATM Copyright © 2013 The Nielsen Company. Confidential and proprietary. Growth for Supermarkets and Mobile branches 13. 8 Internet 6. 0 0 20 40 60 80 68
RETAIL CARDS Copyright © 2013 The Nielsen Company. Confidential and proprietary. 18. 0% have a retail store loyalty card Food & Grocery Shoppers Pick ‘n Pay 30. 6% Woolworths 42. 7% Toiletry Shoppers Clicks 47. 9% Dischem 48. 9% 69
SHORT TERM INSURANCE Change Have short term insurance 4. 4% 1, 657, 000 + 61, 000 + Home Security 2. 2% 844, 000 + 66, 000 + Armed Response 1. 8% 660, 000 + 52, 000 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Top 3 Short Term Insurance Companies Outsurance 17. 6% Santam 10. 0% Auto&General 8. 9% 70
MEDICAL AID SCHEMES 14. 2% have medical aid Copyright © 2013 The Nielsen Company. Confidential and proprietary. Top 3 Schemes Discovery 29. 1 % GEMS 19. 0 % Bonitas 10. 9 % 71
BURIAL SOCIETY 30. 6% belong to a burial society Copyright © 2013 The Nielsen Company. Confidential and proprietary. Provinces with highest penetration: % Limpopo 47. 0 North-West 38. 9 Western Cape 33. 6 Nearly one-third attend a burial society meeting monthly 24. 4% also have Funeral insurance 72
Vehicle Recovery Systems Personally own a motor vehicle 17. 2% Vehicle Recovery System 36. 7% Top 3 company share: 31. 3% Copyright © 2013 The Nielsen Company. Confidential and proprietary. 21. 9% 19. 2% Vehicle Recovery System in Vehicles Bought New 61. 4% 73
22. 8% Have Computer Access at Home – 3, 476, 000 households Home Desktop Home Laptop 11. 0% Copyright © 2013 The Nielsen Company. Confidential and proprietary. 16. 6% … Growth for Tablets, from 5. 0% to 5. 5% 74
Readiness for Load Shedding 49. 9% committed to saving electricity and water Copyright © 2013 The Nielsen Company. Confidential and proprietary. Households: ‘ 000 % With electricity 14, 312 93. 9 - Mains 14, 231 93. 4 - Generator for daily use 46 0. 3 - Back-up Generator 25 0. 2 - Solar 97 0. 6 75
SUMMARY
Media Newspaper Readership comparable for both dailies and weeklies: - Significant gains for 2 Western Cape titles Magazine Readership stable: - Consistent results for individual titles Copyright © 2013 The Nielsen Company. Confidential and proprietary. Television Viewership healthy – growth for DStv and e. tv Radio retains its Listener levels, across both Commercial/PBS and Community stations 77
General Trends LSM groups show positive movements Household income grows ahead of CPI Educational levels and work status are very stable Copyright © 2013 The Nielsen Company. Confidential and proprietary. Cellphone access further increases - Listenership to radio via cellphone trends upwards Internet usage continues to grow - Online media access remains low 78
THANK YOU
20 15 Eastern Cape Newspapers AIR 10 % 5 0 0. 6 Sat Dispatch 0. 3 215 101 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Daily. Dispatch Dec 13 Jun 14 Dec 14 ’ 000 HERALD Weekend. Post 0. 6 0. 5 0. 4 194 156 80
20 Free State/Northern Cape Newspapers AIR 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 DFA VOLKSBLAD Dec 13 Jun 14 Dec 14 0. 2 0. 4 0. 3 VOLKS BLAD 0. 1 ’ 000 81 123 32 81
20 Women’s General Magazines AIR 15 Coloureds 10 % 5 0 Dec 13 Jun 14 Dec 14 0. 9 0. 8 0. 9 Your Family 1. 0 0. 9 0. 8 ’ 000 337 299 Copyright © 2013 The Nielsen Company. Confidential and proprietary. Woman & Home Vrouekeur 1. 0 0. 9 0. 7 273 82
20 Women’s General Magazines AIR Coloureds 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 El le 0. 8 0. 7 0. 6 233 Destiny Finesse Maire Claire 0. 7 0. 6 0. 5 0. 6 0. 5 208 200 171 83
Home Magazines AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 H&G Home owner Dec 13 Jun 14 Dec 14 0. 8 0. 7 0. 6 0. 5 0. 6 House and Leisure…… 0. 4 0. 3 0. 4 ’ 000 237 221 148 Elle Decoration 0. 4 147 84
Motoring Magazines AIR 20 15 10 % 5 Copyright © 2013 The Nielsen Company. Confidential and proprietary. 0 Dec 13 Jun 14 Dec 14 ’ 000 Auto Trader 1. 5 1. 4 516 SA 4 x 4 Bike SA 0. 5 0. 4 0. 5 185 184 85
Store Magazines 20 15 Females 10 % 5 0 Copyright © 2013 The Nielsen Company. Confidential and proprietary. get Dec 13 Jun 14 Dec 14 1. 2 1. 0 0. 9 Pregnacy 0. 9 0. 8 ’ 000 352 310 aa 0. 7 0. 6 0. 5 271 177 (Own/Household copy) 86
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Family Interest Magazines AIR Dec 13 0. 4 Dec 13 0. 2 Jun 14 0. 3 Jun 14 0. 2 Dec 14 0. 3 Dec 14 0. 2 98 68 87
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Men’s General Magazines - AIR Dec 13 Jun 14 0. 2 75 0. 2 61 0. 1 31 Dec 14 88
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Women’s General Magazines - AIR Dec 13 Jun 14 Dec 14 0. 4 160 0. 4 0. 3 0. 4 133 0. 4 0. 3 120 0. 2 0. 1 0. 2 63 89
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Business and News Magazines - AIR Dec 13 Jun 14 Dec 14 0. 3 106 0. 1 41 0. 1 30 90
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Entertainment/Celebrity Magazines - AIR Dec 13 Jun 14 0. 2 0. 3 104 0. 2 70 0. 1 32 0. 0 2 Dec 14 91
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Farming Magazines AIR Dec 13 0. 5 Dec 13 0. 4 Jun 14 0. 5 Jun 14 0. 3 Dec 14 0. 5 Dec 14 0. 2 184 90 92
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Health and Wellbeing Magazines AIR Dec 13 0. 4 Dec 13 0. 2 Jun 14 0. 4 Jun 14 0. 1 Dec 14 0. 4 Dec 14 0. 1 148 42 93
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Home Magazines - AIR Dec 14 Dec 13 Jun 14 0. 5 0. 4 142 0. 4 0. 3 0. 4 140 0. 4 0. 3 0. 2 91 94
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Home Magazines - AIR Dec 13 Jun 14 0. 3 121 0. 2 68 0. 1 0. 2 65 0. 1 54 Dec 14 95
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Motoring Magazines AIR Dec 13 0. 3 Dec 13 0. 2 Jun 14 0. 3 Dec 14 0. 3 123 118 96
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Parenting Magazines AIR Dec 13 0. 3 Dec 13 0. 2 Dec 13 - Jun 14 0. 3 Jun 14 0. 2 Jun 14 0. 1 Dec 14 0. 2 Dec 14 0. 1 78 63 28 97
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Sport and Hobby Magazines - AIR Dec 13 Jun 14 Dec 14 0. 3 128 0. 3 95 0. 2 78 0. 2 75 0. 1 0. 2 67 98
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Sport and Hobby Magazines - AIR Dec 13 Jun 14 Dec 14 0. 2 60 0. 1 56 0. 2 0. 1 51 - 0. 1 23 - - 0. 0 15 99
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Travel Magazines - AIR Dec 13 Jun 14 Dec 14 0. 2 0. 3 95 0. 2 0. 3 102 0. 2 74 100
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Youth Magazines AIR Dec 13 1. 3 Jun 14 1. 3 Dec 14 1. 4 517 101
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Access to Services Improves AMPS Jun 14 AMPS Dec 14 % % Electricity 92. 9 93. 9 Water in house / on plot 82. 7 83. 5 Flush toilet 67. 6 67. 9 Geyser – hot water 41. 6 42. 2 Home telephone 9. 7 8. 3 (Households) 102
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Corresponding Increase in Durables AMPS Jun 14 AMPS Dec 14 % % Electricity 92. 9 93. 9 Refrigerator 83. 6 84. 4 Electric stove 65. 4 66. 2 Microwave oven 62. 6 63. 6 Washing machine 43. 0 44. 6 Electric hotplate 30. 8 31. 2 Deep Freezer 20. 7 20. 9 Tumble dryer 8. 0 8. 1 (Households) 103
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Viewing Equipment AMPS Jun 14 AMPS Dec 14 % % TV 88. 3 88. 9 DVD Player/Blu Ray Player 59. 0 57. 8 Pay TV (DStv/M-Net/Star. Sat) 34. 0 36. 1 Home Theatre System 23. 5 26. 0 VCR 4. 5 3. 7 (Households) 104
Copyright © 2013 The Nielsen Company. Confidential and proprietary. Out of Home Screen 105
- Slides: 105