AMERICAN PHYSIOLOGICAL SOCIETY ANNUAL MEETING Marketing Yourself for

AMERICAN PHYSIOLOGICAL SOCIETY ANNUAL MEETING

Marketing Yourself for a Successful Career Sponsored by the APS Trainee Advisory Committee Chaired by Ijeoma Obi, University of Alabama at Birmingham and Miguel Zarate, University of Colorado School of Medicine Presented on April 8, 2019 Experimental Biology Orlando, Fla. For more information and to listen to other presentations: the-aps. org/Marketing-Yourself AMERICAN PHYSIOLOGICAL SOCIETY ANNUAL MEETING

Career development opportunities outside the academia - And how to get there. The demand for recruiting Academics in the Life. Science industry is increasing. This lecture will firstly give an insight into the diversity of positions suitable for Academics and specify the requirements (if any), planning for a career. Secondly - is how to get there. We will focus on how to best visualize your competences and attract recruiter’s attention through optimizing your CV and Linkedin. Niclas Lindqvist Molecular Biologist, >20 years as Brand Leader, Advisor, Global Product Manager, Business Unit Director within recruitment and staffing in Life. Science sector. Certified coach and Senior career advisor. Lecturer for Pharmaceutical industry (GCP, GMP, GDP, Medical Marketing, Regulatory Affairs, Health Economy, Ethical Marketing, Critical reviewing) Trygghetsstiftelsen, Trygghetsrådet, Omställningsfonden, Apotekarsociteten, Mentlife, Certified in OPQ. Owner of Svensk Medicin AB

Agenda: • The Pharmaceutical-, Biotech- and Medical Device industry and its positions Medical Scientific Liaison, Sc. Advisor, Medical Advisor, Pharmacovigilance Specialist, Regulatory Affairs Officer, Medical Information Specialist, Medical Writer, QA, KAM, Sales Representative and more… • What do they do? • How to plan for a career • Getting recruiters attention by optimizing CV and Linkedin

Impress in 3, 9 seconds

Agenda: • The Pharmaceutical-, Biotech- and Medical Device industry and its positions Medical Scientific Liaison, Sc. Advisor, Medical Advisor, Pharmacovigilance Specialist, Regulatory Affairs Officer, Medical Information Specialist, Medical Writer, QA, KAM, Sales Representative and more… • What do they do? • How to plan for a career • Getting recruiters attention by optimizing CV and Linkedin

YOU ARE NOT YOUR CV - You are what you can accomplish

Impress in

”Many irons in the fire” ”Passionate”

”I like to have many balls in the air”

A ”company” MEDICAL MARKETING Keep an eye on SALES OTHER

MARKETING SALES OTHER Managing Director Communication Business Developer Commercial Manager Tender Manager Patient Advocacy Business Unit Director (BUD) Business Unit Manager (BUM) Product Manager (OTC) KAM KAM PS PS OBS: Med- Lab. Tech Sales Mgr Health Economist Compliance officer Digital Marketeer Sales Excellence Nurse Advisor Reg. Sales Mgr Customer Serv. Mgr Reg. Sales Mgr Market Access Pharmacy Manager Project Leader(s) Legal Admin HR

MEDICAL Med. Dir Research Dir Med. Affairs Manager CRA Med. Advisor Medical Scientific Liaison CRO Med. Writer Labelling Med. Info Pharmacovigilance Regulatory Services Quality

Global Activities (%) of MSLs (n=301) Training new MSLs Supporting Sales Division Supporting Marketing Division Continuing Medical Education HEOR - Research Medical Publications Competitive Intelligence gathering Attending Conferences Coordinating Sponsored Trials Investigator Lead Research Advisory Boards Educating KOLs and other HCP Speakers Training Co traveling with Reps Delivering Scientific Presentations 0 20 40 Global Activities of MSLs (n=301) 60 80 100

n i e v e i el b d n a ” d e t i c s g eg sult ” t re e G rd ha Happy Easter! The ethical (and moral) compass in marketing? Aspirin – The pain killer (”adverts” used in E. U)

MEDICAL Med. Dir Research Dir P C G Med. Affairs Manager CRA Med. Advisor Medical Scientific Liaison CRO CP Med. Advisor G Med. Advisor Med. Writer Regulatory Services EG Pharmacovigilance V se Med. Info - R P se co d ou n o r G d n u ur r u co Gr Labelling Quality GDP, GMP, CAPA, LEAN, ISO

R&D Clinical: CRA, CRO, CRS, Clinical project managers Biology: cell-, enzym-, micro-, genetics, biochem, tox, immuno, biochem, imaging, animaltech Chemistry: physical-, analytical-, medicinal-, process- ,

Alfred E Neuman

Your profile should include: • You are ambitious • You are a nice person Building a profile is difficult

A strategic mindset, like to challenge and drives performance by clear translation of strategy into focused implementation of tactics, innovation, transformation into digital and multichannel communication and building strong crossfunctional teams. Close collaborations with clinicians in translational research projects have given me insight into the challenges they face managing human disease under strict budget restrictions. I am not shy of a challenge and particularly enjoy working with a focused and creative team to meet goals and deadlines Focused on keeping at the forefront in national and international marketing of specialist products. I project lead with trust and high expectations …confident and competent and I am delighted to read and interpret science with the purpose of communicating it to the public, clinicians, management or experts.

I can make a strong contribution with my broad medical expertise and communication skills I like to challenge and drive performance by clear translation of strategy into focused implementation of tactics…building strong crossfunctional teams. A broad interest in life sciences, a passion for exciting research concepts and a great ability to build, keep and develop longstanding professional relationships I have sought to expand my insights in processes and activities that are central within the life science industry by taking courses in XXXX …creating an enthusiastic climate where people contribute & deliver …collection and analysis, problem-solving as well as a great ability to coordinate and prioritize multiple projects in parallel.

Appreciated for building trust in relations and proactive sharing of best -practices for the broader good. A very positive, easy-going, team player that feel rewarded when teams succeed I am an effective communicator, initiator and strategic thinker with the ability to interact within all levels of an organization – including HCP, Payors, KOLs and Key Decision Makers I’m an enthusiastic, knowledge-hungry selfstarter, eager to meet challenges Strong ability in identifying and prioritizing key elements and getting things done in a “just-doit” approach. I am a highly motivated and driven senior scientist and team-leader with a good commercial understanding

It also enables me to review and communicate the latest research findings to different audiences Ambition and determination are qualities that have driven me throughout my academic career. I do not face stress that much as a I consider myself proactive in my work – to survive today you need a plan B. There will always be surprises A good team player, with a proven ability to generate creative solutions to challenging research problems Reliable and dependable with high personal standards and attention to detail – This as the small details will build the whole picture My colleagues often describe me as….

Linkedin – a checklist Photo Title: ”Experienced/Specialized” in X and Y Looking for new opportunities ”Let recruiters know” Me Privacy and settings Profile Add contacts – Expand your network Thank you for visiting my profile – Do not hesitate… Skills and Endorsements

Now let´s do a CV ? 


H Mulder MD, Professor

Why this strategy in constructing a CV? - Tell me about yourself - How would others describe you? - Why should we hire you?

Summary • Which roles? • Fix your CV - Recommendation(s) - Profile - Career goal - Key competences • Fix your linked. In - Title - ”Looking for new opportunities” - Add contacts - Who has visited? - Skills and endorsements • Network - Attend congresses and seminars • Extra competence?

Send down the elevator Many thanks! niclas@svenskmedicin. se

AMERICAN PHYSIOLOGICAL SOCIETY ANNUAL MEETING