Ambassadors City Census 2020 Building a Trusted Messenger

Ambassadors City Census 2020 Building a “Trusted Messenger Network”

Ambassadors or Trusted Messengers What is a trusted messenger? Personality traits and characteristics of a trusted messenger: A trusted messenger or source is an individual whose point of view is valued and is considered a reliable source of credible information. “People believe people whom they trust, and they’re more likely to act based on the recommendation of that influential other person. ” (from Climate Communications 101: the Trusted Messenger. Boston University) Is in the know. Is a person considered to have credibility. Consistently delivers factual information. When not informed, declines to opine or speak on the subject. Some influencers can be considered trusted messengers. 2

Do you know local Trusted Messengers (TMs)? Who, in your network of friends, neighbors and acquaintances, is in your opinion a TM? Please take 5 minutes and write down their names. 3

Building the Trusted Messenger Network • Now that you have identified the TMs within your social network, will you commit to approaching them and encourage them to be part of the City’s initiative? • We will review what will be expected of a TM/Ambassador next. 4

Share/repost Duties of a City-Census 2020 Ambassador Share Recruit Share/repost social media content and information to encourage participation in Census 2020. Share factual information about the Census 2020 (which will be provided to you) with your contacts via email. Recruit more ambassadors: we need as many ambassadors as possible! at a City-Census event to promote Census Volunteer 2020. 5

6 Hi, friend. . I am sending you this email because you are extraordinarily connected with members of a unique subset of the West Hollywood population. I recently joined the City of West Hollywood’s Census 2020 campaign and we're working on ways to reach every resident, including business owners, landlords, members of civic organizations, so that everyone gets information as to the importance of participating in the Census, and Be Counted. Sample Note to Invite People to Become Ambassadors That's where you come in. The City is inviting community members to become City-Census 2020 Ambassadors. As an ambassador for the City’s Census 2020 initiative, you would disseminate information about the Census via social media and during everyday interactions with your network of friends, neighbors, customers, colleagues, and other community members. When you join the City-Census initiative, the City will send you factual info about the importance of a complete Census count, including approved digital material ready for sharing. The City’s web site has a Power Point orientation on what it means to be an Ambassador. www. weho. org/census 2020. Being an Ambassador is a fun way to connect with your community, and I think you would enjoy it. Plus, I have no doubt you would be a valuable asset to the program. The payoff for these efforts is that you will know you helped the City to receive federal funds appropriate to our total population, and you will receive the satisfaction that you have made the best effort to ensure everyone you know is counted. If you are interested in becoming a City-Census 2020 Ambassador, please visit www. weho. org/census 2020 or send an email to Hernan Molina, City of West Hollywood’s Governmental Affairs Liaison at Census 2020@weho. org with your name, address, phone number and preferred email address to be used by the City. If you have any questions about any of this, please let me know. Thank you for all you do! Best, (Your name) PLEASE FEEL FREE TO COPY, PASTE and EDIT

Ambassadors Will • Be provided with curated messages • Be encouraged to share messages on their social media • Be provided curated messages to distribute Will NOT • Get paid for their volunteer services • Be required to knock on doors to count neighbors. • Be required to post a given number of messages. 7

How to become a City -Census Ambassador? IN ORDER TO BE CONSIDERED FOR A CITY-CENSUS AMBASSADOR, INDIVIDUALS NEED TO SEND AN EMAIL EXPRESSING THEIR INTEREST TO CENSUS 2020@WEHO. ORG ADDITIONALLY, INTERESTED INDIVIDUALS CAN CONTACT ME DIRECTLY AT HMOLINA@WEHO. ORG OR AT 323 -848 -6364. 8