Amazon Web Services AWS GROUP 4 ANWARUL ABEDIN

Amazon Web Services (AWS) GROUP 4 ANWARUL ABEDIN, EVAN ALLEN, RUPESH KARN, WINSTON TIEU, CLAY WILLIAMS AND PEDRO ZEVALLOS

History of Amazon. com Started as online alternative to brick and mortar bookstores Began in the mid 90’s at the infancy of modern internet Eventually began selling “A to Z” to needy customers

What is Cloud Computing?

So, what is Amazon Web Services?

The beginnings of AWS Started in 2006 for developers By mid-2010 – More than 180, 000 developers registered to use AWS Late 2010 - Amazon. com moved it’s website to AWS Customers include: Reddit, Pinterest, NASA, and Netflix

The cloud as you know it…

…and businesses see it.

What makes AWS unique Inexpensive storage options, “free” in some cases Pay-as-you-go Long hourly rate trial periods of products

How does this compare to competitors?

What an entirely AWS system looks like

Marketing to potential customers Youtube Social Media Conferences Twitch acquisition

Youtube Videos Showcase various products Help companies and organizations understand their needs

AWS Conferences 2012 – Las Vegas Conference Re: Invent Hands-on Workshops Cloud Computing Strategy Sessions Technical Deep Dives

AWS Loft

SWOT Analysis Strengths • First to market • Size of capacity • Widest range of Iaa. S & Paa. S capabilities • Amazon. com for financial support Weaknesses • Complex price structure • Thin profit margins mixed blessing • Outages in past worry potential customers • Disruptions in shared hardware environment Opportunities • Continue innovating, market is growing • With better profits, can be stand-alone • Utilize supply-chain to reduce costs • Online Live Video Streaming Platform • Becoming Io. T Enabler Threats • Competitive price wars • Competitors resources & investments • Competitors broad reach & reputation • Better hardware available at user level • Growth is slowing

Porter’s 5 Forces Model Rivalry. Other Cloud Providers Substitutes- User level computing gets more powerful every year Buyer bargaining- If enough people leave AWS, it will have a great effect on profitability Entrants. Not likely, best contenders already present Supplier bargaining- since Amazon controls AWS, supply isn’t a problem

VRIO Valuable – Ability to offer free storage and free trials Rarity – Rare at inception, many more choices now Imitable – Competition able to imitate price structure if able Organization – Amazon’s superior organization holds AWS together

Estimated Revenue and Projections

Historical Data

Marketshare and Growth

Twitch – a $970 million investment Twitch is a streaming service catered to live-viewing of gaming events Can be adapted for sports and live concert events for geographically challenged Amazon already has infrastructure in place

Our Recommendations for AWS Expand to new markets in countries not currently supported Subscription plans for commonly used services (Adobe and MS Office)