Amazon Web Services 2016 2015 Amazon Web Services
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AWS Introduction What is cloud computing and how does it work? Why are organizations choosing AWS? What are organizations using AWS for? How are organizations getting started with AWS? 2
What Is (True) Cloud Computing? The on-demand delivery of IT resources over public or private networks with zero up -front costs, no long-term contracts, and pay-as-you-go pricing 3
Amazon. com… ? … AWS: the leader in utility (aka cloud) computing
History of Innovation AWS has been continually expanding its services to support virtually any cloud workload, now offering more than 40 services. Amazon Elastic Transcoder Amazon SES Amazon Simple. DB 2006 2007 2008 Elastic Load AWS Elastic Beanstalk Balancing AWS Cloud. Formation Auto Scaling Amazon Elasti. Cache Amazon VPC AWS Direct Connect Amazon RDS AWS Gov. Cloud 2009 2010 2011 AWS Ops. Works AWS Cloud. HSM Amazon App. Stream Amazon EFS AWS Cloud. Trail Amazon Work. Mail Amazon Work. Spaces Amazon Machine Learning Amazon Kinesis 2012 2013 2014 2015 Amazon S 3 Amazon EBS Amazon SNS AWS Storage Gateway Amazon ECS Amazon SQS Amazon Cloud. Front AWS Identity and Access Management Amazon Dynamo. DB Amazon Lambda Amazon Cloud. Search AWS Config Amazon SWF AWS Code. Deploy Amazon Glacier Amazon RDS for Aurora Amazon Redshift AWS KMS AWS Data Pipeline Amazon Cognito Amazon EC 2 Amazon Route 53 Amazon Work. Docs AWS Directory Service Amazon Mobile Analytics 5
Rapid Pace of Innovation Since 2011, AWS has launched 1, 677 new services and major features, totaling 1, 850 sinception in 2006. 722 516 280 159 82 2011 6 2012 2013 2014 2015
Why Are Customers Adopting Cloud Computing? Seven main benefits experienced by customers in virtually every industry 1. 2. 3. 4. 5. 6. It replaces up-front capital expense with low variable cost It offers lower total costs than companies can achieve themselves It provides pricing-model choice to support variable and stable workloads It drives down IT labor costs, both up-front and ongoing It offers premium security capabilities at non-premium prices It supports highly available workloads (as well as DR/COOP) for a fraction of the cost 7. Agility and speed of innovation: programmable infrastructure revolutionizes IT 7
AWS has announced price reductions 51* times since our inception in 2006. Recent price drops included… 34% Amazon Elasti. Cache reduces prices for cache nodes by an average of 34% March 26, 2014 * As of January 2016 8 51% 20% Amazon S 3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% Amazon Route 53 lowers prices for both standard queries and latency -based routing queries by 20% March 26, 2014 July 31, 2014
AWS Global Infrastructure 13 Regions 35 Availability Zones 50+ Edge Locations 9 2, 000+ 5, 000+ government educational institutions agencies 17, 500+ nonprofit organizations
AWS is Leader and Visionary Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Source: Gartner (May 2016) Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, ” Lydia Leong, Mike Dorosh, Bob Gill, August 03, 2016. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http: //aws. amazon. com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 10
AWS Introduction What is cloud computing and how does it work? Why are organizations choosing AWS? What are organizations using AWS for? How are organizations getting started with AWS? 11
AWS is Architected for Compliance Certifications and accreditations for workloads that matter – Compliant Solutions MTCS AWS Cloud. Trail and AWS Config – Call logging and configuration management for governance and compliance • Log, review, alarm on all user actions • Browse-and-query database of current and previous state of cloud resources 12
With AWS, Security Is a Shared Responsibility Customers concentrate on systems and apps while AWS manages infrastructure. Security expertise is a scarce resource; AWS oversees the big picture, letting your security team focus on a subset of overall security needs. • Facilities • Network configuration • Physical security • Security groups • Compute infrastructure • OS firewalls • Storage infrastructure • Network infrastructure • Virtualization layer (EC 2) 13 + • Operating systems • Application security • Proper service configuration • Hardened service endpoints • Auth. N and account management • Rich IAM capabilities • Authorization policies = More secure and compliant systems than any single entity could normally achieve on its own
Lower Up-Front Costs and Save More as Your Usage Grows 1 2 3 4 Replace up-front capital expense with low variable cost Economies of scale allow us to continually lower costs Pricing-model choice supports variable and stable workloads Save more money as you expand Average of 400 servers replaced per customer 51 price reductions since 2006 Purchasing options: • On-demand • Reserved • Spot Increase savings through: • Tiered pricing • Volume discounts • Custom pricing Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time. ” July 2012 14
Agility: Organizations Can’t Afford to Be Slow Old World: Infrastructure adapted in WEEKS AWS: Infrastructure adapted in MINUTES Add new dev environment Add new prod environment Add new environment in Japan Add 1, 000 servers Remove 1, 000 servers Deploy 1 PB data warehouse Shut down 1 PB data warehouse 15 A new level of agility transforms your operations
AWS Fosters a Culture of Innovation: Experiment Often and Fail Without Risk With on-premises operations: 16 • Experimenting is infrequent • Experiment often • Failure is expensive • Fail quickly at a low cost • Innovation is diminished • Innovation increases
AWS Tools Help Customers Manage Resources Across Environments Single Pane of Glass 17 Management Tool Partners
AWS Introduction What is cloud computing and how does it work? Why are organizations choosing AWS? What are organizations using AWS for? How are organizations getting started with AWS? 18
Enterprise Applications Databases Relational Platform Services Infrastructure 19 Analytics App Services Hadoop Queuing Orchestration Real-Time Deployment and Management Containers Dev. Ops Tools App Streaming No. SQL Data Warehouses Caching Foundation Services Sharing and Collaboration Virtual Desktops Data Workflows Compute (VMs, , Auto Scaling and Load Balancing)) Regions Mobile Services Identity Sync Resource Templates Transcoding Email Mobile Analytics Usage Tracking Search Monitoring and Logs Storage Security and Access Control (Object, Block and Archive)) Availability Zones Notifications Networking Content Delivery Networks and Points of Presence
Enterprise Applications • Amazon RDS for Oracle provides managed Oracle database deployments. • Oracle applications are fully supported on AWS. • Oracle licenses owned by customers are fully portable to AWS. 20 • AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner. • Most SAP products are now certified for production deployment on AWS. • AWS houses a full, licensed Windows Server OS on AWS. • Easily install services that you know, including Active Directory, SCOM, SQL, Exchange, and Share. Point. • Use your existing Microsoft licenses on AWS using AWS Bring Your Own License.
Partners and Partner Competency 21
AWS Introduction What is cloud computing and how does it work? Why are organizations choosing AWS? What are organizations using AWS for? How are organizations getting started with AWS? 22
Strategy: Migrate Existing Apps to the Cloud PBS App • Migrated nearly 100% of streaming video content to AWS • Reduced error rate by 50% • Improved testing On-Premises Data Centers 23 • Increased volume of content delivered, equaling more than one petabyte of content each month State of Arizona • Migrated IT infrastructure to AWS as an alterative to replacing more than 1, 300 servers • Saved 75% in annual costs • Enables continuity across multiple zones • Provides self-service capabilities to customers
Myth: There Are Only Two Options 24 Build a “private” cloud Rip out everything and move to AWS 1 2
Reality: The Cloud Isn’t an “All-or-Nothing” Choice On-Premises Resources Legacy Data Centers 25 Integration Cloud Resources AWS Cloud
Integrating AWS with On-Premises Infrastructure Legacy Data Centers Your On-Premises Apps 26 AWS Direct Connect Your Cloud Apps • Active Directory • Users and access rules (IAM) • Network configuration • Your private network (VPC) • Encryption (S 3, RDS, HSM) • Backup appliances • Backups (Storage Gateway)
Engage with Us If… • You’re faced with growing mission requirements without increased budget or staff • You need to quickly create a new public website or application • You’re facing a tech refresh in the next 12– 18 months • You need to add data center capacity for your growing workloads • You’re considering outsourcing part or all of your IT environment • You’re looking to turn data into actionable information 27
Patterns
AWS Big Data Portfolio Big Data Collect Store Analyze Direct Connect S 3 Amazon EMR AWS Import/Export Dynamo. DB Amazon Redshift EC 2 Data Pipeline Amazon Glacier Amazon Kinesis: A fully managed service for real-time processing of streaming data, at any scale. 29 Share S 3
Storage, Backup, and Archiving On-Premises Data Center AWS Storage Gateway File sharing and seamless backup of enterprise data to Amazon S 3 Block File Archive Backup Disaster Recovery Amazon Elastic Block Store Persistent block storage for EC 2 Amazon S 3 Gateway Appliance/ AWS Storage Gateway Redundant, high-scale object storage Amazon Glacier Low-cost archive storage in the cloud Amazon EBS 30 Amazon S 3 Amazon Glacier
Disaster Recovery Primary Site On-Premises Data Center AWS Cloud Disaster Recovery Site AWS DR Scenarios • Backup and restore Storage Volumes AWS Storage Gateway Files AMIs Snapshots Internet Gateway Amazon EBS • Pilot light for simple recovery into AWS • Warm standby solutions • Multisite solution Amazon S 3 App Server Database Server Amazon VPC Amazon RDS Cross-Region Read Replicas: A replication mechanism that produces an exact copy of a source database, updated continuously in another region. 31 • Improved disaster-recovery operations • Readable copies for cross-region applications • Easy migration between regions Amazon RDS
Web, Mobile, and Social Apps Web and Mobile Apps on AWS Amazon S 3 Amazon Route 53 Amazon Cloud. Front EC 2 EC 2 Amazon RDS (Master) Elastic Load Balancing EC 2 Elastic Load Balancing Amazon RDS EC 2 (Standby) Amazon App. Stream A flexible, interactive application-streaming service for any device Amazon EC 2 Amazon App Stream Compute and render the user experience on EC 2 Efficiently stream the user experience (Amazon STX protocol) (your app) 32 • Captures user input to send back to the cloud • Responsive and consistent experience across devices
Virtual Desktops Amazon Work. Spaces: A managed desktop computing service in the cloud • Half the price of an on-premises virtual desktop infrastructure (VDI) • No hardware or virtualization software • Access through browser or tablet device • Monthly pricing—no long-term commitments • License software from AWS or bring your own licenses • Easy integration with Microsoft Active Directory • No storage infrastructure • No VDI administration 33 NO NO Server Hardware VDI Software NO NO Storage Infrastructure VDI Administration
Website Migrations • Launched 30 e-commerce sites in 8 countries in under 2 years • Saved time and increased efficiency of server management • Tested and innovated faster with low investment and low risk • Reduced operating costs by an expected 30% • Reduced time-to-market to less than 3 months • Increased the volume of data available; decreased latency rates • Net profit rose by 5. 5% in one year, despite decline in domestic mail market • Provisioned new IT resources in minutes versus days • Market cap more than doubled to $4. 2 billion in under 3 years • Scaled main website to align with fluctuating traffic demands, tracking usage to determine expansion needs 34
Strategy 1: Cloud for Development and Test Environments Arc. GIS Oracle Enterprise Applications Large Scale Education Application • Expanded data storage quickly • Reduced test environment costs • Performed aggressive testing to prepare for more than 18 million youth coding on their website in a week, with a peak load of 330, 000 concurrent users • Achieved 100% reliability over 18 months • Saved costs 35
Strategy 2: Build New Apps in the Cloud • Faster to build • Easier to manage • Less expensive to run • Distributed architectures for high availability 36 Financial record archiving Global deals engine Massive online platform Video streaming Crowdsourced supercomputing App streaming Genomic research Geographic information systems Open geographic data Genomics and cancer research Citizen social app Web applications
Strategy 3: Use the Cloud to Improve On-Premises Apps AWS cloud Legacy data centers App 1 ANALYTICS Amazon EMR App 2 BACKUP App 3 • • • App N 37 AWS Storage Gateway Amazon Redshift Amazon S 3
Strategy 3: Use the Cloud to Improve On-Premises Apps Big Data Analytics • Exports operational data to AWS for analytics processing 38 Big Data Analytics and Collaboration • Post “Flash Crash” forensics on EC 2 collaboration platform for SEC Rapid Deployment of Analytics Engine • Mining social media for early warnings of food and drug safety issues on accelerated timeline
Strategy 4: Use Cloud Apps that Integrate with On-Premises Apps NASA scientists share large, complex datasets from projects such as robotic articulation calculations and exploration of the Arctic climate, on-demand, across the globe. Hybrid App NASA Jet Propulsion Laboratory On-Premises Data Centers 39 Sophisticated load balancing includes cost analysis for optimal workload routing.
Strategy 6: Build and Run All Apps in the Cloud National Democratic Institute (NDI) • Migrated applications to the cloud to meet increasing demand with limited budget and resources • Auto Scaling supported a one-day traffic spike from 38, 000 visitors to 150, 000 • Reduced costs by 90% • Migrated university website to AWS by January 2013, saving 40% (in costs) over two years • Improved security • Enabled easier installation and maintenance of applications • Increased scalability leading to higher availability 40 The University of Notre Dame
What About Hybrid? On-Premises 41 ? Cloud
Appendix 42
Global Impact Initiatives for Science AWS Research Grants AWS Hosted Public Datasets AWS Sci. Co Team • Initiate and support development of cloud-enabled technologies • Large and globally significant datasets hosted and paid for by AWS for community use • Dedicated team focusing on scientific computing and research workloads • Typically one-off grants of AWS resources like EC 2 (compute) or S 3 and EBS (storage) or more exotic like Amazon Kinesis and Twitter feeds • Frequently result in reusable resources, like AMIs or open data, which we strongly encourage • Lowers the risk to try the cloud 43 • Data quickly and easily processed with elastic computing resources in the surrounding cloud • Aims to more quickly enable increased innovation • Datasets provided in partnership with content owners who curate the data • Globally focused and engaged in big science projects like the SKA • Leveraging AWS resources worldwide • Ensuring the cloud is able to make a disruptive impact on science
Compute Services Amazon EC 2 Auto Scaling Elastic Load Balancing Elastic virtual servers in the cloud Automated scaling of EC 2 capacity Dynamic traffic distribution EC 2 44 EC 2 Actual EC 2
Networking Services 45 Amazon VPC AWS Direct Connect Amazon Route 53 Private, isolated section of the AWS cloud Private connectivity between AWS and your data center Domain Name System (DNS) web service EC 2 Legacy Data Centers AWS Direct Connect AWS Cloud Availability Zone A Availability Zone B
Storage Services Amazon EBS Amazon S 3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC 2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage EC 2 EBS 46 S 3, Glacier Images Videos Files Binaries Snapshots
Application Services 47 Amazon Cloud. Front Amazon Cloud. Search Amazon Elastic Transcoder Distributing content globally Managed search service Domain Name System (DNS) web service
Database Services 48 Amazon RDS Amazon Dynamo. DB Amazon Elasti. Cache Managed relational database service Managed No. SQL database service In-memory caching service
Big Data Services 49 Amazon Elastic Map. Reduce (Amazon EMR) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and on-premises data sources Petabyte-scale data warehouse service
Deployment and Administration Amazon Cloud. Watch AWS Identity and Access Management Monitor resources (IAM) Manage users, groups, and permissions Amazon Ops. Works AWS Cloud. Formation AWS Elastic Beanstalk Dev. Ops framework for application lifecycle management Templates to deploy and manage Automate resource management Web App Enterprise App Database 50
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