Amazon Prime Air Strategic Plan What is Amazon
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Amazon Prime Air Strategic Plan
What is Amazon. com • Started in 1994 as Cadabra. com, online bookstore • Changed to Amazon for two major reasons • Top of the list • The word amazon • Logotype • Everything from “A to Z”
What is Amazon. com • Everyone : teenagers to senior citizens • #1 in customer satisfaction • #1 most reputable company
Amazon Prime Air • Drone Delivery System • 30 minutes or less • Within a 10 mile radius • Efficient • Low emissions
Amazon Prime Air, Safety • FAA regulations • Testing • Top of the line
Objective • Getting the word out • Amazon Prime benefits • Issues with holiday season
Objective • Holiday campaign • November 25 th 2016 – December 24 th 2016 • Ensure 30 minutes or less Consumer hype Holiday Campaign Commercial Increase awareness
Audience = You • Last minute gift? • Sleeping Baby and you are out of diapers? • Disability?
Preview to Amazon Prime Air commercial
Strategies and Tactics • Hesitation? • Fighting crowds ≠ holiday fun • Amazon. com : most cost efficient, environmentally friendly and secure
Concerns • FAA regulations • Privacy • Price • Battery Powered Drones
Calendar/ Timeline • Regulations Approved! • Amazon ready to go • Tests
Promotion Season • Awareness • Holiday time
Budget • ≈$50 million on infrastructure • 30, 000 Drones • $1, 000 to $3, 000 each • Max $90, 000 • $400 for drone batteries = $150 million overall
Budget • 88 cents a package to deliver • Make it $1. 00
Evaluation 1 Getting packages to customers in as little as 30 minutes after they order their item online
Evaluation 2 Delivering packages to customers safely
Evaluation 3 Increasing awareness on the benefits of Amazon Prime Air to encourage customers to try it and continue to use it
References • D'Onfro, Jillian. "Amazon drones. " 30 07 2014. businessinsider. com. 19 06 2015. • Mc. Neal, Gregory. "Six things you should know about Amazon drones. " 11 07 2014. forbes. com. 19 06 2015. • Tolbert, David. "Separating hype from reality of amazon drones. " 02 12 2013. technologyreview. com. 19 06 2015. • "Amazon. com: Amazon Prime Air. " Amazon. com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. N. p. , n. d. Web. 18 June 2015. • Bensinger, Greg. "Amazons Next Delivery Drone. "Http: //www. wsj. com/articles/amazon-seeks-help-with-deliveries. Wall Street Journal, 16 June 2015. Web. 18 June 2015. • "Drone Aircraft. " Http: //www. thefreedictionary. com/drone Aircraft. N. p. , n. d. Web. 20 June 2015 • Atherton, Kelsey D. "Amazon Wants To Begin Drone Deliveries As Soon As They're Legalized. " Popular Science, 17 June 2015. Web. 20 June 2015. • Atherton, Kelsey D. "FAA Approves Delivery Drones, As Long As Amazon Changes Everything. " Popular Science, 20 Mar. 2015. Web. 20 June 2015. • Lapowsky, Issie. "Amazon Can Now Test Its Delivery Drones in the U. S. "Wired. com. Conde Nast Digital, 10 Apr. 2015. Web. 20 June 2015. • Morgan, David. "UPDATE 3 -FAA Expects to Clear U. S. Commercial Drones within a Year. " Reuters. Thomson Reuters, 17 June 2015. Web. 20 June 2015. • Johnson, Ana. "Amazon Delivery Drones. " Www. forbes. com/. . . /amazon-and-google-delivery-drones-will-like. N. p. , n. d. Web. 19 June 2015. • Jones, Bill. "The Drones Are Coming!" CBSNews. CBS Interactive, n. d. Web. 21 June 2015. • Lopinski, Michael. "Amazon Drones. "Www. huffingtonpost. com/news/amazon-drones/. N. p. , n. d. Web. 19 June 2015.
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