AMAZON ALEXA DIGITAL STRATEGY Our Products current fundamentals

AMAZON ALEXA DIGITAL STRATEGY

Our Products current fundamentals ■ Trusted brand ■ Well known product ■ Worldwide ■ Known to be able to be used by all ■ One of its first

Our current stagey tools ■ Search Engine Optimisation (SEO) ■ Sponsored results to top Google searches ■ Right side information box ■ Google Ads ■ Paid reviews – from trusted websites ■ Black Friday ■ Linked in Amazon and makes it easier to buy products ■ Amazon ads ■ Free trials; hooked

KPI ■ maintain brand ■ enter new markets ■ become a market leader

ROI ■ spending to build ■ locked into ecosystem; films, music, delivery and purchasing products. ■ Potentially picking their preferred product when using voice commands to shop. Lots of data, able to use for marketing

SWOT ■ Strength: established brand ■ Weakness: competitors such as e. Bay ■ Opportunities: future products ■ Threats: end user privacy worries, competitors (Google Home, Apple Home. Pod etc)

SMART Goals ■ Specific: one in every house minimal ■ Measurable: linked in household, able to tell location ■ Actionable: lock people into ecosystem ■ Relevant: Black Friday, sales, lazy people, more reliant on technology (talk) ■ Time-bound: sales, discounting sales of old generation before new version

USPs ■ Voice commands ■ Personalised ■ Companionship for older generation ■ Cross-generation ■ Searches ■ No limited access dependant on ablity ■ Small and discreat ■ Fits into every home easily

Future tools we need to use ■ Google Analytics ■ Mouseflow ■ Facebook Ads ■ Mailchimp ■ Campaign Monitor