Amateur vs Professional Sports Objectives Distinguish professional sports

Amateur vs. Professional Sports

Objectives § Distinguish professional sports from amateur sports. § Explain the different levels of amateur sports. § Describe the evolution of the Olympics, Paralympics, and women’s involvement in professional sports. § Describe the importance of extreme sports on the sports industry.

Introduction § Sports consumers are not attracted only to ______ sporting events. § A sports consumer finds interest in the sport and not just the or level of sport.

Introduction § Sports consumers are not attracted only to professional sporting events. § A sports consumer finds interest in the sport and not just the classification or level of sport.

Amateur Sports § Amateur athlete: _________________________ § High school, college, or any recreational player is considered an. § Amateur sporting events attract a large number of , , and.

Amateur Sports § Amateur athlete: a person who does not get paid to play a sport § High school, college, or any recreational player is considered an amateur athlete. § Amateur sporting events attract a large number of fans, attention, and money.

Amateur Sports – High School § The goal of the National Federation of State High Schools Association (NFHS) is to ________________________________. § In many communities, high school sports are a source of and part of. § affect the popularity of sports in the United States.

Amateur Sports – High School § The goal of the National Federation of State High Schools Association (NFHS) is to make sure that students benefit from a balanced educational and athletic experience. § In many communities, high school sports are a source of pride and part of tradition. § Regional influences affect the popularity of sports in the United States.

Amateur Sports – College and University § Sporting events at the college level are ___________________. § The National Collegiate Athletic Association (NCAA) posts its and on its Web site at www. ncaa. org. § NCAA: _____________________________________

Amateur Sports – College and University § Sporting events at the college level are very popular and extremely competitive in all regions. § The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www. ncaa. org. § NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics

Professional Sports § Professional athlete: _____________________________________. § The income of a professional athlete is paid for by his or her ______, who is the _____ or ________. § Professional athletes also have the opportunity to earn income from ________.

Professional Sports § Professional athlete: an athlete that has the will and ability to earn an income from a particular sport § The income of a professional athlete is paid for by his or her employer, who is the team or organization. § Professional athletes also have the opportunity to earn income from endorsements.

Professional Sports, ctd. § Teams in professional sports are considered ____________. § It is the main purpose of teams to get the best players in order to _____ and _____ who will purchase tickets and merchandise.

Professional Sports, ctd. § Teams in professional sports are considered fully functional businesses. § It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

Olympic Sports § The first Olympic game was held in ____ ___. § The Olympic Games grew and continued to be played every four years until they were abolished in _______. § The Olympic Games were revived in _____.

Olympic Sports § The first Olympic game was held in 776 B. C. § The Olympic Games grew and continued to be played every four years until they were abolished in 393 A. D. § The Olympic Games were revived in 1890.

Olympic Sports, ctd. § The ________ _ plans the games and oversees issues and decisions. § The Amateur Rule was _____ in ____.

Olympic Sports, ctd. § The International Olympic Committee (IOC) plans the games and oversees issues and decisions. § The Amateur Rule was overturned in 1986.

Paralympics § The ______ are Olympicstyle games for athletes with disabilities. § In 1968, Eunice Kennedy Shriver organized the first ________.

Paralympics § The Paralympic Games are Olympic-style games for athletes with disabilities. § In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games.

Paralympics, ctd. § Special Olympics currently serve one million people in more than ___ programs in more than ___ countries.

Paralympics, ctd. § Special Olympics currently serve one million people in more than 200 programs in more than 150 countries.

Women’s Sports § The status of women in sports has ____ in the 20 th century. § As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive _______.

Women’s Sports § The status of women in sports has advanced in the 20 th century. § As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter.

Women’s Sports, ctd. § On June 23, 1972, the enactment of Title IX, the __________, advanced girls’ participation in sports. § Title IX: _________________________________

Women’s Sports, ctd. § On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls’ participation in sports. § Title IX: a law that bans gender discrimination in schools that receive federal funds

Extreme Sports § Extreme sports: _________________________ § Extreme sports are relatively ___ to sports-marketing efforts.

Extreme Sports § Extreme sports: sports that involve nontraditional, daring methods of athletic competition § Extreme sports are relatively new to sports-marketing efforts.

Extreme Sports, ctd. § Corporations have begun to market products toward a new target market by promoting ____________________________.

Extreme Sports, ctd. § Corporations have begun to market products toward a new target market by promoting extreme sport drinks, clothing, and other merchandise.