Amateur Sp orts vs Professiona l Sports Amateur

Amateur Sp orts vs. Professiona l Sports

Amateur Sports 0 Amateur athlete: a person who does not get paid to play a sport 0 High school 0 College 0 recreational player 0 Amateur sporting events attract a large number of fans, attention, and money.

Amateur Sports: High School 0 In many communities, high school sports are a source of pride and part of tradition. 0 Regional influences affect the popularity of sports in the United States.

Amateur Sports – High School 0 The goal of the National Federation of State High Schools Association (NFHS) 0 make sure that students benefit from a balanced educational and athletic experience.

Amateur Sports – College and University 0 Sporting events at the college level are very popular and extremely competitive in all regions. 0 The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www. ncaa. org. 0 NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics 0 http: //www. ncaa. org/championships/mark eting/ncaa-licensing-program-faqs

Professional Sports 0 Professional athlete: an athlete that has the will and ability to earn an income from a particular sport 0 The income of a professional athlete is paid for by his or her employer, who is the team or organization. 0 Professional athletes also have the opportunity to earn income from endorsements.

Professional Sports 0 Teams in professional sports are considered fully functional businesses. 0 It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

Activity 0 Select your favorite amateur sports team and your favorite professional team 0 Compare and contrast! 0 0 0 Number of players Money spent Revenue Ticket Sales Attendance at games

Women in Pro and Amateur Sports 0 The status of women in sports has advanced in the 20 th century. 0 As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter. 0 On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls’ participation in sports. 0 Title IX: a law that bans gender discrimination in schools that receive federal funds

Marketing Women's Sports Activity 0 0 0 Women’s Soccer Women’s Basketball Women’s Tennis Women’s Golf Women’s Motorsports Women’s Hockey 0 Instructions: 0 Fill your half poster board! 0 Find information regarding the following: 0 History 0 Size of organization 0 Finances 0 Compare to males equivalent 0 Marketing Efforts

Internation al Sports Mark eting

Marketing Sports Internationally 0 Marketing sports internationally can be challenging due to cultural differences in markets 0 Must adapt marketing efforts to new markets 0 Worlds most popular sports…. 0 Soccer (aka football) 0 Cricket 0 Requires help from the experts

International S&E Pioneers David Stern is the NBA commissioner who is responsible for positioning the NBA as a global brand. 0 He opened international NBA offices in Barcelona, Hong Kong, London, Melbourne, Mexico City, Miami, Paris, Singapore, Taiwan, Tokyo, and Toronto.

International Pioneers 0 Mark Mc. Cormack founded International Management Group (IMG) 0 the largest sport marketing agency in the world.

International Sport Events 0 Olympics 0 X-Games 0 Both feature both amateur and professional athletes

Olympic Sports 0 The modern Olympic Games were revived in 1890. 0 Winter Olympics established in 1924 0 The International Olympic Committee (IOC) plans the games and oversees issues and decisions. 0 The Amateur Rule 0 Previously only amateur athletes were allowed to participate in Olympic games 0 Overturned in 1986 games are now open to all athletes

Getting the Bid 0 Marketing the Host 0 Olympic Committee looks for host cities who… 0 Have venues or space for potential venues for athletic events 0 Water events, indoor, outdoor 0 Infrastructure 0 Is it big enough? 0 Is it capable of handling international travel? 0 Positive Media Coverage 0 https: //www. 2024 boston. org/mission 0 Citizens willing to pay 0 Your competition: 0 Rome, Hamburg, Paris, Boston, Nairobi, Casablanca, Doha, Delhi, Thailand/Malaysia, St. Petersburg, Kiev, Budapest, Istanbul, Baku, Los Angeles, Washington D. C, San Francisco

Paralympics 0 The Paralympic Games are Olympic-style games for athletes with disabilities. 0 In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games. 0 1 million people in more than 200 programs in more than 150 countries.

The X Games Extreme Sports 0 Extreme sports: sports that involve nontraditional, daring methods of athletic competition 0 Extreme Sports are commonly used to promote other products 0 Energy Drinks 0 Clothing 0 X Games began in 1995 0 International Extreme Sporting event 0 Winter X Games began in 2002

Olympics Project 0 2024 Olympics in South Africa! 0 Groups of 3 0 Select a city! Write your selection on the board!