AMANDA CHRISTIE SOCIAL MEDIA July 2010 Social Media

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AMANDA CHRISTIE SOCIAL MEDIA July 2010

AMANDA CHRISTIE SOCIAL MEDIA July 2010

Social Media Approach • • • Go where the people are Be creative &

Social Media Approach • • • Go where the people are Be creative & open-minded Generate & share relevant content Create conversations & make connections Ask for customer comments & feedback Keep the content fresh & consistent Localize your activity & messaging Have a plan – know your objectives Empower employees to get involved

Social Media Toolbox • • Socialize - Facebook & Twitter Blogging – Wordpress, Blogger,

Social Media Toolbox • • Socialize - Facebook & Twitter Blogging – Wordpress, Blogger, Live. Journal Localize – Foursquare & Gowalla Bookmarking – Delilcious, Stumble. Upon Share news – Digg, Reddit, Slideshare, Video – Wordpress, Youtube, Flickr Livecasting – Ustream. tv, Livestream Events – Upcoming, Meetup. com

Social Media Client Experience

Social Media Client Experience

Social Media Monsanto – Case Study Objective: • Reduce customer churn rate • Develop

Social Media Monsanto – Case Study Objective: • Reduce customer churn rate • Develop customer relationships beyond product & price • Build awareness for the new brand messaging Strategy: • Create conversation outside of sales • Solicit feedback from our customers • Speed to market - beat the competition to the social media sites Tactics: • Creation of Facebook, Linked. In and Twitter pages • Localized, farmer tips on the Asgrow website, industry blogs & Twitter • Commodity & weather update text message program • Webcasts and podcasts featuring Monsanto executives • Collect & post videos created by farmers & retailers

Social Media Monsanto – Case Study, p. 2 Results: • Brand health increased by

Social Media Monsanto – Case Study, p. 2 Results: • Brand health increased by 20% in 6 month period • Secured video, audio and written testimonials from farmers • Hit text message program goals within first two months –over 600 farmer subscriptions Links: • • • http: //www. youtube. com/watch? v=qh. HXtd. Jb. Pag http: //www. facebook. com/Asgrow http: //twitter. com/Monsanto. Co http: //www. monsantoblog. com/ My Role: Strategic Planning Idea Generation Budgeting Team Lead Script Writing Agency Oversight Research & Measurement

Social Media Bud Light Party Cruise – Case Study Objective: • Create a buzz

Social Media Bud Light Party Cruise – Case Study Objective: • Create a buzz around BL Party Cruise • Secure media & retail partner involvement in the promotion • Pull contemporary adults into grocery, c-store and on-premise accounts for their chance to win Strategy: • Integrated campaign to launch this monumental promo • Create online conversations with contemporary adults • Create viral content to gain awareness Tactics: • Create Facebook and My. Space pages for winners to connect before the cruise • Web banners, video ads, blog postings and links on relevant websites • Host parties on premise to create excitement and distribute pamphlets that drive customers online • Post TV ads, original video content and party pics on Youtube and other social media sites • Email campaign to remind consumers of the promo and their chance to win

Social Media Bud Light Party Cruise – Case Study, p. 2 Results: • Nearly

Social Media Bud Light Party Cruise – Case Study, p. 2 Results: • Nearly 30% of Party Cruise winners joined the Party Cruise Facebook and My. Space Pages • The earned social media coverage tripled the brand impressions during this promotional period • Despite the large budget Party Cruise was deemed a success by executives and is currently in its third year of activation Links: • • http: //www. facebook. com/Bud. Light. Party. Cruise http: //www. myspace. com/budlightportparadise http: //www. wokk. com/ http: //www. budlightportparadise. com/ My Role: • Creative Concepting • On Premise Retail Event Planning • Localized ad template project management • Facebook & My. Space content creation • Collaboration with internal A-B stakeholders • Agency Team Leader • Timeline & Budget

Social Media CSL Tax Advisors – Case Study Objective: • Launch new tax resolution

Social Media CSL Tax Advisors – Case Study Objective: • Launch new tax resolution services • Build overall awareness for this local tax firm • Secure three face-to-face client meetings each week Strategy: • Drive traffic to company website through social media and paid advertising • Optimize the functionality, searchability & content of the website • Establish CSL Tax Advisors as knowledge leaders on tax resolution • Create relationships & trust with potential clients via social media Tactics: • Search Engine Optimization for the company website • Direct mail campaign to drive traffic to the website • Company website blog featuring tax tips & IRS alerts • Google Places & Yahoo Local profiles • Monthly e-newsletter available on the company website • BBB membership and A+ Rating

Social Media CSL Tax Advisors – Case Study, p. 2 Results: • Too early

Social Media CSL Tax Advisors – Case Study, p. 2 Results: • Too early to tell…this campaign is launching July to August My Role: • Marketing Consultant • Competitive Research • Brand Identity Development • Strategic Planning • Project Management • Measurement of all Tactics Links: • http: //csltax. com/ • http: //www. bbb. org/stlouis/businessreviews/taxes-consultants-andrepresentatives/c-s-l-tax-consulting • http: //www. accountant-finder. com/CSL • http: //local. yahoo. com/CSL

AMANDA CHRISTIE www. amandachristie. wordpess. com Amanda. christie@sbcglobal. net (314) 680 -5070

AMANDA CHRISTIE www. amandachristie. wordpess. com Amanda. christie@sbcglobal. net (314) 680 -5070