Alternative Perspectives on Corporate Social Responsibility CSR in
Alternative Perspectives on Corporate Social Responsibility (CSR) in the UK National Government, Business and Higher Education Academies Miss Ya-Ting (Nancy) Huang Professor David Botterill Professor Eleri Jones Welsh School of Hospitality Tourism and Leisure Management University of Wales Institute, Cardiff
Structure • Introduction • Aim • Background • Methodology • Case Studies • Preliminary Findings • Conclusion
Introduction • The concepts of CSR and sustainable development are beginning to be understood as related concepts. • To report on the preliminary stage of a doctoral research project which will develop a formal description of CSR for businesses operating at marine tourism destinations. • Generalisations in the discourse of CSR in the UK.
Aim • The CSR agenda • CSR influence in governmental, business and education activities
Divisions in Responsibilities • Economic Responsibility • Legal Responsibility • Ethical Responsibility • Discretionary/Philanthropic Responsibility (Adapted by Carroll, 1979: 2000; Longon, Mura and Bonoli, 2005)
Methodology • Qualitative methodology. • A comparative case study between government, business and higher education academies in the UK. • Data from the three case studies is used to identify similarities and differences in CSR discourses.
Three Case Studies 1. The CSR Academy: To promote CSR skills and competencies 2. The Association of Business Schools: To reflect the progress in the business schools 3. The Higher Education Academy: To respond to agendas and explore the opportunities
Case Study 1 - The CSR Academy • March 3 2006, London • The Department of Trade and Industry (DTI) • A number of Programme Partners and Contracted Agents: – Accountability, – Ashridge Management College, – Association of Business Schools (ABS), – British Chambers and Commerce, – British Standards Institution (BSI), – Business in the Community, – Chartered Institute of Personnel Development (CIPD) – the Stationary Office. • Human Resources professionals
Case Study 2 – The Association of Business Schools (ABS) • March 20/21 2006, Birmingham • One of five national partners in the DTI CSR Academy. • Representative body for all leading business schools in UK • Attendants were mainly Business School lecturers.
Case Study 3 – HE Academy • March 23/24 2006, Liverpool • Three Subject Centre – Hospitality, Leisure, Sport & Tourism (HLST), – Sociology, Anthropology and Politics (C-SAP), – and Geography, Earth & Environmental Sciences (GEES) organisations. • Participants were primarily highereducation lecturers.
Preliminary Findings Case Study 1 The CSR Academy Case Study 2 ABS Case Study 3 HE Academy What issue? Human Resource Management Regulation (Policy) Competition Employees'’ understanding Business Ethics Human Rights Culture Diversity Economy Sustainability Environmental. Friendly Society Community Which issue needs Economy to be Policy improved? Ethics Environment Whose responsibility Corporation HR Director Employee Community Individual Citizens
Correspondence Between Three Case Studies Case Study 1 CSR Academy Case Study 3 Higher Education Academy Case Study 2 Association of Business Schools
Correspondence Between Three Case Studies CSR Academy Higher Education Academy Association of Business Schools
Substantive Topics CSR Academy Stakeholder Indicator Competitive Advantage Human Rights Business Strategy Business Internal Environment Economic Performance Legal Consideration Business Ethics Economic Sustainability Higher Education Academy Association of Business Schools
Substantive Topics CSR Academy Natural Environment Community Sustainability Higher Education Academy Association of Business Schools
Substantive Topics CSR Academy Social Justice Business External Environment Sustainability (? ) Higher Education Academy Association of Business Schools
Strategies for change CSR Academy Employment Policy Employee awareness Higher Education Academy Association of Business Schools
Strategies for change CSR Academy Education Students’ Participation Higher Education Academy Association of Business Schools
Conclusion • Government, business and the higher education academics have different approaches to the concept of CSR. • Social Justice, Sustainability and Business External Environment are found in all three case studies. • The government recognises the importance of CSR and is trying to build relationships with business and universities so that CSR can be better integrated into business strategy. • Challenges and opportunities.
Thank you for your attention Professor David Botterill Professor Eleri Jones Y. Huang 3@uwic. ac. uk nancyhuang 26@gmail. com
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