Allusions in Advertisements Allusion an implied or indirect

Allusions in Advertisements

Allusion: an implied or indirect reference to something assumed to be known; a form of comparison used to suggest ideas by connotation, or association.

Literary Allusions

What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) The purpose of this ad is to sell Gucci products.

Who is the intended audience? (Identify the kinds of people to which the advertisement appeals. ) The intended audience is fashionable women with money.

What is being alluded to? (Name the allusion and its source. ) The allusion is to the witches of Macbeth

What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) The allusion is associated with power, wisdom, and strength

Explain how the allusion is associated with these feelings or ideas. The witches are associated with power, wisdom, and strength because they were able to foresee the future with their special knowledge, and thus were able to manipulate and enchant mortal men.

How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? ) This association suits the purposes of the creators of the ad because it causes the audience to want to buy Gucci products in order to feel strong, powerful, and enchanting.

Historical Allusions

1. What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) 2. Who is the intended audience? (Identify the kinds of people to whom the ad appeals. ) 3. What is being alluded to? (Name the allusion and its source. ) 4. What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) 5. Explain how the allusion is associated with these feelings or ideas. 6. How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? )

The purpose of this ad is to The intended audience, might associate the allusion to with , and because . , . This association suits the purpose of the creators of the ad because it causes the audience to. ,

The purpose of this ad is to win voters for Ron Paul. The intended audience, potential voters, especially those who are patriotic and who hold dear the values and history of the early revolutionaries who formed the country, might associate the allusion to George Washington crossing the Delaware with courage, determination, and liberty because neither Washington nor his men gave up when all hope seemed lost, instead fighting on to achieve liberty.

Other Types of Allusions • Popular Culture • Biblical • Mythological • Art

1. What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) 2. Who is the intended audience? (Identify the kinds of people to whom the ad appeals. ) 3. What is being alluded to? (Name the allusion and its source. ) 4. What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) 5. Explain how the allusion is associated with these feelings or ideas. 6. How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? )

The purpose of this ad is to The intended audience, might associate the allusion to with , and because . , . This association suits the purpose of the creators of the ad because it causes the audience to. ,

1. What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) 2. Who is the intended audience? (Identify the kinds of people to whom the ad appeals. ) 3. What is being alluded to? (Name the allusion and its source. ) 4. What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) 5. Explain how the allusion is associated with these feelings or ideas. 6. How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? )

The purpose of this ad is to The intended audience, might associate the allusion to with , and because . , . This association suits the purpose of the creators of the ad because it causes the audience to. ,

1. What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) 2. Who is the intended audience? (Identify the kinds of people to whom the ad appeals. ) 3. What is being alluded to? (Name the allusion and its source. ) 4. What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) 5. Explain how the allusion is associated with these feelings or ideas. 6. How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? )

The purpose of this ad is to The intended audience, might associate the allusion to with , and because . , . This association suits the purpose of the creators of the ad because it causes the audience to. ,

1. What is the purpose of this ad? (What does the creator of the ad want the audience to do? ) 2. Who is the intended audience? (Identify the kinds of people to whom the ad appeals. ) 3. What is being alluded to? (Name the allusion and its source. ) 4. What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion. ) 5. Explain how the allusion is associated with these feelings or ideas. 6. How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do? )

The purpose of this ad is to The intended audience, might associate the allusion to with , and because . , . This association suits the purpose of the creators of the ad because it causes the audience to. ,