Allied Young Fortune Brands Co Company Presentation About

Allied Young Fortune Brands Co. Company Presentation

About A-Young Group • A-Young is the leading company specializing in wine & spirits imports in Korea, founded in 1987 (26 Years of Excellence) • A-Young’s goal is to become the world-class, leading distributor of wine and spirits, serving land cyberspace customers • A-Young expect to achieve the goal by making fulfillment excellence our central operating strategy: getting the right products to the right customers in the right approach at the right time and tracking this process each step of the way • A-Young already has a rock-solid operating platform that includes: - The industry’s broadest product line: over 300 items from 38 overseas suppliers - A wide range of customers: Wholesalers, department stores, hotels, high-ends club, bars & restaurants, bakeries, superstores, convenience stores, and e-commerce merchants. - An extensive distribution network: regional distribution centers nationwide. - A Pioneer of Wine Education for the specialist & public. (Establish Wine Academy in 2000)

About A-Young group Daeyoo Wine Co. , Ltd. A-young FBC - The one of Domestic Wine importer - Major wine & spirits importers - Among the first 11 wine companies established since 1987 when wine import was allowed to the civil by Korean government A-Young Employee : 180 Volume : 55 million euro Woori Wine - Merchandising from 80 importers - Wholesale to big distribution channels and winenara shops WINENARA - Logistic business - Retail business - On-premise business - Internet wine portal : www. winenara. com - Education&Training business

History and Vision of A-Young The most respected Wine and spirits Company in Korea § 1992~1999 Exclusive distributor of Allied Domeq § 1992~ Exclusive distributor of De Kuyper § 1996~1999 § 1997 -2006 Exclusive distributor of IDV Exclusive distributor of MONIN Exclusive distributor of Jagermeister Woori. Wine was founded WINENARA was founded A-Young & Deayoo Wine was founded Establish the biggest Wine Storehouse in Korea § 2008 Exclusive distributor of Hpnotiq (Heaven Hill) § 2011 Exclusive distributor of Cocalime (Montenegro) § 2013 Exclusive distributor of Beluga (Synergy Group) § 2013 Exclusive distributor of Remy Cointreau § 2000 Exclusive distributor of William Grant & Sons Start wholesale and retail business Open “www. winenara. com” website & retail shop “Le Club De Vin” & “Viniwini” Establish Wine Education Center; Winenara Academy § 2001 Start Logistic business § 2006 Winenara Academy set up sisterhood relationship with CAFA France 1987 1995 1998 2005 2008 2013

Gross Sales Value CAGR has increased by 11. 1% from 2011 to 2013(e). Especially, spirits’ CAGR has increased by 35% during the same period. This year, we totally are looking at a 16% increase from last year. UNIT : 1 million euro 60 50 40 21 11 20 30 20 32 33 26 10 '2011 '2012 WINE HL '2013(E)

Clients Premise On-premise Off-Premise Format Hotel Wholesaler Bar & Club Restaurant Channel Amount Hyatt, Shilla, Chosun, Intercontinental, etc. 36 550 4, 600 250 Department Store Lotte Hyundai Shinsegae 29 3 4 Discount store Tesco Costco E-mart Lotte mart GS mart 124 7 130 90 5 CVS CU(Family mart) Seven Eleven Ministop GS 25 By the way 8, 700 2, 700 920 7, 800 1, 200

Logistics/Retailer/Academy Making community with Wine & Spirits in everyday life establishment employees 2000 148 WINENARA Busniness Logistic Business Temperature controlled Warehouse of 2. 3 Hectares Handling of 120 importers Education & Training Retail Business 13 Wine Shops • Le Club de Vin • Winenara Outlet Restaurant Bar Wine School • Verrazzano. Bar • Min’s Club. Restaurant • Vespa. Bar & Restaurant Winenara Academy Import Business Wine Portal Site Wine Accessories www. winenara. com

Logistic Business The first wine specialized logistic company - Capacity : 2. 3 hectares temperature controlled warehouse (bonded & storage) - Consulting for wholesale and retail

Retail Business : Shop The unique and leading fine wine shop with more than 600 paid members - Platinum : 120 (annual membership fee of $5, 000) - 13 stores in strategic location - direct contact with opinion leaders

Retail Business : Bar & Restaurant & Bar : Powerful show window for our brands Min’s Club Verrazzano Vespa Winenara Academy Mariage Room Wine Restaurant Wine Bar & Special wine dinner Restaurant

Education & Training : Academy • Starting as Mouton Cadet Wine School in Sep. 2000 • Leading Wine Institute in Korea with 1, 000 students every year • Joint program with CAFA, Bordeaux wine school • Various wine education programs • Wine education and training for professionals and opinion leaders - Tesco : consigned training program for sales promoters • Wine & Dine Mariage for Global Leaders : Program for CEOs

Education & Training : Academy D/K Mixology lab was opened at Apr. 2013 for systematic mixology education, at the moment bartenders oriented education and study is ongoing once a month. But in the future, it will be expanded to all students including end consumer. u Lecture Room Wine De Kyuper Mixology Lab

Education & Training : Portal Site The leading wine portal site in Korea 300, 000 members, the most influential wine portal

Organization chart A-young Organization Chart 　 　 　　 　　 　　 　 　 　　 　　　 　　　 　　　 　 　 　　　 　 　　　 * Total member : 120 　 　　　 　 　　 Sales & Marketing Department 　　　 　 　　 CSO Hyunwoo, Rho 　　　 　　 　 　　　 　　　 　 　 　　35 　 　 　　　 Sales headquater 　　 　 　　　 CSO Hyunwoo, Rho 　　 　　 　 　 　 3 　　　 　　　 　 　 　 16 　　 　　　 　　 　 　 　 　 51 　 　 　 　 Manager Park 　　 CSO Hyunwoo, Rho 　　　 　 13 Channel 　 development 　 Manager Hwang 　　 　 　 Trade&Cost 　　 Account sales part 　　 　 　　　 　　　 　　　 　 　 　　　 　　　 　　　 　 　 　 　　 　　　 　　 　　Board of Directors 　　　 6 　　 　　　 　　 　 　　　 　　86 　 　　　 　 　 　　 　 　　 COO Kiho, Byun 　 　　 　　 CSO Hyunwoo, Rho 　 　　 Academy director Kyunghee, Lee 　 　 인턴 　 　 Administrative Department 　　　 　 　 CFO Yeonsil, Lee 　　　 　 　 　　 Marketing headquater Administrative headquater 　　　 　 　 　　 CMO Dookie, Yeo CFO Yeonsil, Lee 　　　 　 　 22 　　　 　　　 　 　 12 　 Hard liquor Part 　　 Trade MKTg part 　　 team leader Park 　　　 　 Manager Shin 　 　 13 WINE MKTg part 　　 CMO Dookie, Yeo Manager Choi 　　　 　 　 　 6 　　　 8 Academy& Finance Mariage Vice director Kim Manager Park 　 　 For world-famous wine, - Brand marketing - Sourcing and develoment of new brand - ATL / BTL - market research - Analysis competitive situation Wine education and training for professionals and opinion leaders Wine & Dine Mariage for Global Leaders 　　 　　　 　　　 　23 　　　 　 　 4 　　 　 　 　 　 * CEO : chief executive officer COO : chief operating officer CFO : chief financial officer CSO : chief sales officer CCO : chief communication officer CMO : chief marketing officer 　　　 　　　 　 　 　 　　　 　　　 　　　 　 　 　　 Sales planning 　　 　 CEO Jongik, Woo 　　 　　 　 　 CFO Yeonsil, Lee 　　 　　CCO Chulhyung, Lee 　 　 　　　 　　　 For world-famous Mainly this part is For listing new and trendy hard aimed at ON product or 　 　　Mainly this part is 　 　　 　liquor, 　 Regarding stock premise. increasing sales - Brand marketing aimed at OFF premise. and cost of - Wholesaler For smooth sales value, planning - Sourcing and - Discount store activities, imported product, - Hotel/Resort and doing trade develoment of - department store doing - Restaurant supporting marketing 　management and 　　 - SSM 　 - country club 　　materials, data and 　 new brand 　 (promotion, event, - ATL / BTL - CVS - Bar party, POSM etc. ) builiding business planning goods. - market research - Shop (include SIS) At times, regarding at ON premise strategy * SIS : Shop in shop - Analysis 　 　　 　strategic product do 　　 　 competitive 　 (bar, club, sales activities franchise) situation 　 　　 　　 　　 15 Planning& Inspection 　　 Manager lee 　　　 　 　　 　　 　 　 　 2 　 　 　 　 computer room 　 　 Manager Kim 　　　 　 　 Planning about Management of company business company financial strategy, human affair and 　　resource and accounting. general affairs. Management of company network, ntranet and 　computation 　 equipment. 　　 　 　

Brands : Hard Liquors De Kuyper Liqueur Holland Remy Martin Cognac France Bruichladdich Single Malt Whisky Scotland MIX Rum/Gin/Vodka Philippines (San Miguel) COCALIME Liqueur Italy Louis XIII Cognac France The Botanist Islay dry Gin Scotland Cointreau Liqueur France Passoa Liqueur France Beluga Vodka Russia Hpnotiq Liqueur France

Brands : Wines Italy : Antinori, Montenisa, Tormaresca, Prunotto, Villa M (Gianni Gagliardo), Santero, Tenuta San Guido, Romano dal Forno, Castello di Verrazzano USA : Jackson Family Wines, Rutherford Hill, Chimney Rock, Terlato Family Vineyards, Episode, Markham, Glass Mountain Chile : Vina Concha Y Toro (Casillero del Diablo), Vina Calina (from Kendall Jackson ), MAIPO Chile, Vina Haras de Pirque France : Bordeaux - Baron Philippe de Rothschild, Chateau de Pez, Chateau Haut-Beausejour Cotes du Rhone - M. Chapoutier Alsace - Trimbach Provence - Domaines Ott Gianni Gagliardo SANTERO S. p. A. Baron Philippe de Rothschild Kendall Jackson ERRAZURIZ Antinori