All rights reserved Telecom Italia 2002 Telecom Italia

All rights reserved - © Telecom Italia, 2002 Telecom Italia Learning Services Semantic Web workshop Semantic web and e-learning Bruno Brunelli Firenze, June 17 th 2003

Summary 1. Telecom Italia Learning Services (TILS) presentation 2. KM services and semantics in TILS 3. A contribution to the discussion from the elearning experience

TILS presentation: an industrial approach Ø TILS integrated the knowledge and the expertise of 5 T. I. companies that merged together: SSGRR (Corporate University) Trainet (Web Training Company) Finsiel e-learning (Multimedia Services) Consiel Formazione (Change Management Consulting) Centri di Formazione (Training Centers Facilities) All rights reserved - © Telecom Italia, 2002 – – – Ø TILS expects a relevant growth of the e-learning market for the ASP based services in the B 2 B and B 2 B 2 C models Ø TILS provides an Internet Data Center, a portfolio of on line services, traditional and online courses, Ø TILS provides innovative standard and custom solutions based on human, logistical and technical “best in class” resources and assets Firenze june 17 th 2003 3

The ASP business model U s All rights reserved - © Telecom Italia, 2002 o Telecom Italia Learning Services e o Organization 0. 1 (Generic Elearning Company) o… r o Organization 0. N s o ASP 1 ((Generic Application Service Provider) q Organization 1. 1 q… q Organization 1. M U o ASP 2 esr s (“Standard Offer”, B 2 C and Free B 2 C) o Organization 2. 1 o… o Organization 2. K U o… esr s o ASPJ o… TILS, ASPs, Organizations and Users are hierarchically structured Firenze june 17 th 2003 4

An integrated services architecture Internet User Intranet User Learning company, prospect client/user, tutor, docent, learner, ASP client, marketing operator Tutor, docent, expert, course secretary, marketing operator, internal client B 2 B 2 C Insourcing Live Collaboration and Communication Business Intelligence One-to-One Content Management Audio-video management ERP Data Store & Infrastructure Firenze june 17 th 2003 5 Tutorship & CRM Pho ne or IP Learning Management System Client, learne r prosp ect client/ user Security Services Knowledge Management CRM All rights reserved - © Telecom Italia, 2002 Portal Management

The Overall Architecture Web User All rights reserved - © Telecom Italia, 2002 Login (User. Id, Password) Home page Post-login page L o g i n S S O Web CENTRA SABA KME IPCC Login(User. Id, Password) API Firenze june 17 th 2003 Access Control LDAP Web 6 BI

TILS choices on the IT market Suppliers All rights reserved - © Telecom Italia, 2002 Partners * Ø Ø Ø Ø Ø Avaya: Call Centre Autonomy, Hummingbird: Knowledge Management SAP: e. CRM e ERP SABA: Learning Management System Microstrategy: Business Intelligence Centra: Virtual classrooms Ascential: Extraction Transformation & Loading Vitria: Enterprise Application Integration Tridion: Enterprise Content Management Firenze june 17 th 2003 * As System Integrator 7

KM services All rights reserved - © Telecom Italia, 2002 • Harvesting of information from a range of reliable materials (documents, sites, multimedia materials) in different location • Classification and indexing of information with relevant categories (Taxonomies) • Automatic association of information with relevant categories • “Intelligent” navigation within specified information domains • Automated, individualized, notification of new information of relevance to declared fields of interest (agents) • Guaranteed relevance of information • Security for the knowledge supplier • Search by CONCEPT Firenze june 17 th 2003 8

All rights reserved - © Telecom Italia, 2002 KM emphasis on automation Ø “…enables the enterprise to efficiently and effectively manage its data, ensuring that the core focus remains the business process, and not the costly and time consuming manual management of information”. Ø “Automatic categorization enables high-level control, management and visibility of the knowledge base, as well as driving significant reductions in manual overheads”. Firenze june 17 th 2003 9

All rights reserved - © Telecom Italia, 2002 How I perceived the Mesmuses (and Semantic Web) promise Ø To build powerful “knowledge maps” enabling an educational approach where the work on ontologies is done by qualified scientists that creates value for the user Ø To navigate thru concepts in a way that fascinates the human intelligence Firenze june 17 th 2003 10

All rights reserved - © Telecom Italia, 2002 A contribution to the discussion: a question from the learner Ø The two approaches are on different levels Ø It should be possible to harmonize: – the promise of an highly automated approach with – the knowledge map/conceptual navigation promise and with – the learning needs that is a discovery of the real world also with the help of technology Firenze june 17 th 2003 11