ALISONS COFFEE SHOP DILEMMA Team 1 Agenda Problem

ALISON’S COFFEE SHOP DILEMMA Team #1

Agenda Problem Statement Analysis Entrepreneur Capabilities Alternatives Decision Criteria Recommendation Implementation

Problem Statement Should Alison leave her stable at Cameco, in order to open a new coffee shop in Martinsville, Saskatchewan?

Internal Analysis Weaknesses 16 % of people consume coffee at an eatery -citizens work in Saskatoon Strengths -Martensville above average: 67% drink coffee daily -specialty coffee market is growing -

External Analysis Threat -Tim Horton’s & Co-op -Tim Horton’s expansion -lower prices Opportunity -prime location -growing population -high average income in Martensville

Entrepreneur Capabilities Passion+Ambition Consumer herself Locality Good relationships w/managers Financial Stability Good work experience in various sectors (coffee and marketing background)

Alternatives Status quo/Stay with Cameco Open Moka Coffee in Martensville Partner with local book/giftshop to promote her coffee shop

Alternative 1: Status Quo/Cameco - - Pro: Financially stable Experienced in the field Con: No passion Ambition to start own business

Alternative 2: Moka Coffee Bar - - Pro: Established brand Prosperous Industry Closer location for customers to pick up coffee Con: Franchise, not total ownership

Alternative 3: Local partnership Con: - Not immediate results - Pro: Prosperous Industry Profitable in long run Above Average Income Personal satisfaction Benefits other local businesses Less financial risk

Decision Criteria Entrepeneur Satisfaction Customer Satisfaction that will be achieved from product Profitability resulting from sales Organisation’s culture’s Location+Demographics

Recommendation -Alternative 3: Partner with Local Coffee Shop -Reason: Best fit based on Decision Criteria

Implementation 1 Year Plan 6 months- remain with Cameco - while advertising business & starting up Employ family members After 6 months - increase prices -start hiring outside of family

Question Period