Aliona N Andreyeva Academic Portrait with marketing elements

Aliona N. Andreyeva Academic Portrait with marketing elements December 11, 2008

Element: Education • Historical Dept. of Leningrad State University (1987) • Management Dept. of LETI University (1994) • MBA at LETI-LOVANIUM School of Management (1994) • Ph. D. (Economics), School of Management, St. Petersburg State University (2004)

Element: Professional Background Worked as Marketing Manager for • Gillette • Cadbury Confectionery • Ad. Agency DA&N Consulting projects for • St. Petersburg Fashion Week (Defile na Neve) • Russian Fashion Houses

Element: Honors and Awards • Russian Association of Business Education (RABO) – the best lecturing course for “Marketing Communications” (2008) • COSMOPOLITAN – Russia Professional Success Award (in Marketing) (1995)

Element: Academic Interests • Fashion marketing • Luxury marketing • Hedonic marketing • Consumer behavior in high-end product categories

Element: Publications Monographies: Luxury Marketing: Modern Strategies. St. Petersburg, 2007; 2 nd Ed. , 2008. (with Ludmila Bogomolova) Designer Brands In Fashion Business. St. Petersburg, 2006; 2 nd Ed. , 2008. And more than 30 articles on Fashion and Luxury Marketing Topics

Element: Current Research Plans GEDONIC ASPECTS OF LUXURY CONSUMPTION IN BRIC COUNTRIES: COMPARATIVE ANALYSIS OF THE NEW CONSUMER TRENDS WITH CLASSICAL EUROPEAN MODEL

Element: Expectations For academic cooperation • Research (qualitative or quantitative) • In depth marketing analysis • Excellent knowledge of contemporary marketing literature and publications • Usage of well-known marketing databases (GMID, Mintel etc. )

Element: Student Profile • Sophistication • Ability and will to work hard • Good communication and presentation skills • Respect for dead-lines

And sense of HUMOUR!

Special thanks for Marina Fiodorova and Konstantin Kazantsev for their art works