Alfred Nobel University auctions Alina Orlova Marketing Plan

Alfred Nobel University auctions Alina Orlova Marketing

Plan Marketing Mix Auctions – specifics and history The main types of auctions

PRODUCT an item that satisfies what a consumer demands

PRICE The amount a customer pays for the product.

PROMOTION All of the methods of communication that a marketer may use to provide information to different parties about the product.

PLACE Refers to providing the product at a place which is convenient for consumers to access

Auction • is not only buying and selling goods like paintings and antiques

The most popular goods for sale

History of auctions augeō

The first auction house in the world was Stockholm Auction House, Sweden

The main types of auctions auctioneer opens the bidding at a reserve price bidder has announced interest at that price final bidder receives the item at his bid price

Begins at the high price decreases the price until a bidder finally calls out The bidder then receives the item at the price at which he made the call

bidder submits a single bid in a sealed envelope all of the envelopes are opened the highest bidder is announced

Ukraine`s auctions That auctions in our country are not very popular, but there is a type of auctions, which has a great success here – internet auction. They are: aucro, haubau, auction. ua, e. Bay, etc.

Number of auctions per year

Thanks for attention.