ALAC Sporting Goods Serving all of your sporting

ALAC Sporting Goods “Serving all of your sporting needs!”

About Us ● Small sporting goods store ● “Serving all of your sporting needs!” ● Want to reach a bigger market

Our Competition Scheels Cabela’s Gander Mountain Dick’s

The Problem Customer Service ● ● Hiring & Training Employee Knowledge Online Services Politics

Altering Our Hiring and Training Process

ALAC Sporting Goods Scheels Application Interview #1 5 -Day training Interview #2 Interview #3 Drug Test Orientation/Training

Hiring Good Customer Service Employees ● ● ● “People person” Quick on their feet Patient and kind Loyal Quick learner

What kind of training can be done? ● ● ● Focus on customer needs/expectations Define objectives Know the answers customer questions Dealing with troublesome customers Listen and speak positively

Developing Our Employee Knowledge

Our Employment Problem ● We are quick to Hire ○ One step easy application with one interview ● We don’t have much training for position ○ Five day on the floor training with another employee ● We may not be choosing the best fit for our company ○ Application is open to everyone

How Can We Be Knowledgeable? 1. Are there quality answers given to our customers on our products? 2. Is the employee being productive in their department? 3. How is the employee helping to generate profitability to the company? 4. Is there efficiency in the workplace?

How to Improve Our Employees ● ● ● Communication Skills Team building activities Product knowledge Customer connections Employee appearance Employee motivation/goals

How We Make a Knowledgeable Team ● Inform employees on products ● Improve communications and customer connections ● Continue training with all employees

Enhancing Our Online Services

Online Services - 14. 5% of all sporting goods were sold through online in the US. - Online retail sales 15% Increase - Total retail sales, on the other hand, grew by only 2% - US Department of Commerce 2015

Cabela’s: SWOT Analysis Strengths “offering customers integrated opportunities to access and use its retail stores, web and social media channels, and catalogs” “Cabela’s Incorporated SWOT Analysis. ” Cabela’s Incorporated SWOT Analysis, Aug. 2017, pp. 1– 8.

Our Political Involvement

Politics “The stock closed the day down roughly 3. 2 percent, as #Nike. Boycott was trending on Twitter” -AP NEWS Anderson, Mae. “Good for Business? Nike Gets Political with Kaepernick Ad. ” AP News, Associated Press, 4 Sept. 2018

Politics “Federal documents came to light revealing that Dick’s had hired three Beltway lobbyists to lobby for gun control in Congress, a move that officially began at the end of April” -Chavie Lieber https: //www. racked. com/2018/5/10/17339690/dicks-sporting-goods-gun-control-debate

Politics “Brands can’t change minds, but they can effect change. ” “Brands face more reward than risk. ” sproutsocial. com

Staying Politically Sound ● Stand behind a cause not a social issue ● Know our customers views ● Maintain a positive relationship with suppliers

ALAC Sporting Goods’s Plan For Success

The Solution ● Hiring and Training ○ Creating a more in-depth process ● Employee Knowledge ○ Build confidence in employees while familiarizing them with our products and services ● Online Services ○ Equal customer service, both in-store and online ● Politics ○ Stay neutral, appeal to both suppliers and customers