Ajzen 1991 Theory of Planned Behaviour Outcome Beliefs
Ajzen (1991) Theory of Planned Behaviour Outcome Beliefs Outcome Evaluations Normative Beliefs Motivation To comply Self-efficiency Beliefs Personal Attitude Subjective Norms Personal control beliefs Perceived external barriers Intention Likelihood of behaviour
Ajzen (1991) Theory of Planned Behaviour Personal Attitude Outcome Beliefs Personal Attitude Outcome Evaluations Normative Beliefs Subjective Norms Motivation To comply Self-efficiency Beliefs Personal control beliefs Perceived external barriers Intention Likelihood of behaviour • Outcome Beliefs – What we believe to be the outcome of taking the protective behaviour • Outcome Evaluations – How worthwhile we consider the outcome
Ajzen (1991) Theory of Planned Behaviour Subjective Norms • Normative Beliefs – What we think other people think about the behaviour eg medical staff, friends etc Outcome Beliefs Personal Attitude Outcome Evaluations Normative Beliefs Subjective Norms Motivation To comply Self-efficiency Beliefs Personal control beliefs Perceived external barriers Intention Likelihood of behaviour • Motivation to Comply – how motivated we are to act in line with others’ views eg do you value their opinion?
Ajzen (1991) Theory of Planned Behaviour Personal Control Beliefs Outcome Beliefs Personal Attitude Outcome Evaluations Normative Beliefs Subjective Norms Motivation To comply Self-efficacy Beliefs Personal control beliefs Perceived external barriers Intention Likelihood of behaviour • Self-efficacy beliefs – how confident we are we can achieve the change even in the face of barriers • Perceived external barriers – factors which might prevent us achieving our goals
Ajzen (1991) Theory of Planned Behaviour Intention Outcome Beliefs Personal Attitude Outcome Evaluations Normative Beliefs Subjective Norms Motivation To comply Self-efficiency Beliefs Personal control beliefs Perceived external barriers Intention Likelihood of behaviour Intention is made up of: PERSONAL ATTITUDE SUBJECTIVE NORMS PERSONAL CONTROL BELIEFS
Ajzen (1991) Theory of Planned Behaviour Likelihood of Behaviour Outcome Beliefs Personal Attitude Outcome Evaluations Normative Beliefs Subjective Norms Motivation To comply Self-efficiency Beliefs Personal control beliefs Perceived external barriers Intention Likelihood of behaviour is determined by Intention, but can also be determined wholly by perceived external barriers
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