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Aircast Quick Fit Shoulder Immobilizer Fit ! t r a m AS
Aircast Quick Fit Shoulder Immobilizer • “A Smart Fit” Ø The Quick Fit Shoulder Immobilizer offers a custom fit, easy to use and universal option for shoulder trauma. Ø It provides maximum comfort and immobilization for patients and a smart option for our customers’ inventory needs. • Strategic opportunities Ø By enhancing our product offering � We have an opportunity to drive additional revenue within soft shoulder bracing Ø By offering a complete portfolio of products � We address the current needs of our customers and their patients Ø By improving our product offering � We provide more options and solutions to key customers COMPANY CONFIDENTIAL 2
Aircast Quick Fit Shoulder Immobilizer • The Need • • • Ø Soft Shoulder Bracing represents approximately 37% of DJO’s global Upper Extremity revenue Ø The Compound Annual Growth Rate of Upper Extremities Braces and Supports is estimated at 4. 0 % for 2009 -2016[1] Ø Shoulder pain is the 3 rd most common cause of musculoskeletal disorders (MSDs) after low back pain and cervical pain[2] Ø Shoulder procedures are on the increase [1] Frost & Sullivan “European Braces and Supports Market”, 2009 [2] Medscape Reference [3] Source: Millennium Research Group. COMPANY CONFIDENTIAL Arthroscopy Procedures, by Type, Europe, 2005– 2010 [3] Year Shoulder 2005 76, 400 2006 82, 300 2007 88, 2008 94, 100 2009 100, 300 2010 106, 800 CAGR (’ 07–’ 10) 6. 60% 3
Aircast Quick Fit Shoulder Immobilizer • Positioning Ø The Aircast Quick Fit Shoulder Immobilizer � Is not meant to replace any of our existing premium shoulder immobilizers � Is a mid-range treatment option and a competitive offering � Is an answer to the changing requirements of our customers � Is a solution for efficient inventory management (1 size fits all) PROCARE - SHOULDER IMMOBILIZERS AIRCAST – QUICK FIT SHOULDER IMMOBILIZER DONJOY - ULTRASLING • Mild level of support and immobilization for injuries that don’t require abduction. • Moderate level of support along with Aircast quality, effectiveness and comfort in an economical model • Strong support and best clinical solution / option for Acute injuries and Post-op procedures. • Mild strains and injuries to the shoulder and arm • Shoulder Instability • Elbow, proximal or mid-humerus soft tissue strains or repairs • Post-Op application for Rotator Cuff repair, Bankart repair, Shoulder dislocation, Capsular Shifts • Need for immobilization with no abduction • Need for internal rotation and 15° abduction • Need for Neutral, Internal or External Rotation • Abduction option: 15°, 45° or 60° COMPANY CONFIDENTIAL 4
Aircast Quick Fit Shoulder Immobilizer • Positioning Adjustability & Versatility High Aircast Quick Fit Shoulder Immobilizer Mild Strains and Injuries • Immobilization only • No Abduction Moderate Instabilities • Immobilization with Internal Rotation • Abduction 15° Low Pro. Care Arm Sling / Shoulder Immobilizers Don. Joy Ultra. Sling Family Acute / Post Op • Immobilization with options for Neutral, Internal or External Rotation • Abduction options for 10°, 45°, 60° Low COMPANY CONFIDENTIAL Complexity of Injury High 5
Aircast Quick Fit Shoulder Immobilizer • Indications Ø Designed for a variety of clinical indications involving the arm, elbow and shoulder where a sling or immobilizer is indicated: - • Shoulder and stable arm fractures (clavicle, proximal or mid-humerus fractures) Acromioclavicular joint injuries in acceptable position Shoulder dislocations that have been reduced Rotator cuff injuries Soft tissue injuries Support after surgical repair Indications for Abduction Pillow Use - The pillow would be considered when the tissues across the top of the glenohumeral joint need to be in a more relaxed position during healing COMPANY CONFIDENTIAL 6
Aircast Quick Fit Shoulder Immobilizer • Features & Benefits Ø Constructed of breathable mesh for a cool, comfortable fit Ø Release clip design on the waist allows for easy removal without changing the fit adjustment Ø Custom fit by folding the sling onto itself, to adjust to the arm length of the patient Ø Fits Left or Right, Small or Large Ø 15° abduction pillow for proper arm placement in internal rotation Ø Thumb loop inside the sling to hold the hand in place Ø Top strap over sling portion can be released for easy access to the arm or for controlled ROM exercises Ø A removable exercise ball is included to promote circulation-enhancing exercises Ø The shoulder strap is simply inserted through two “O” rings, and allows for sizing by adjusting the strap COMPANY CONFIDENTIAL 7
Aircast Quick Fit Shoulder Immobilizer • Product Overview Padded Straps on Shoulder and Waist Quick Release Buckle For ease of application and removal Cool mesh material for maximum comfort 15° Abduction Pillow For proper arm placement Exercise Ball for Circulation- enhancing exercises One Size fits All Fold back sling for universal sizing Fits left or right – Small to Large COMPANY CONFIDENTIAL 8
Aircast Quick Fit Shoulder Immobilizer • Ordering Information Overview Part Number Min Length* Max Length* Depth O 6 AB 26. 5 cm / 10. 5” 43 cm / 17” 18 cm / 7” O 6 A (Sling Only) 26. 5 cm / 10. 5” 43 cm / 17” 18 cm / 7” * Measure elbow crease to base of index finger Remember: The universal style, high quality and competitively priced Quick Fit Shoulder Immobilizer offers the comfort, the ease of use and the clinical efficacy synonymous with Aircast products. COMPANY CONFIDENTIAL 9
Aircast Quick Fit Shoulder Immobilizer • Target Customers/Decision Maker Strategies Target Customer Benefit to Customer Orthopaedic MD • Immobilizes, provides abduction, and adjusts for comfort • Easy to Use • Orthopaedic Tech • • • Hospital Materials • Mgmt / • Distributor • Immobilizes, provides abduction, and adjusts for comfort Easy to Use One Size Fits All One Part Number Economically priced Ease of ordering Reduces inventory needs • Targeting approach Ø Call List New business; Lost and at Risk Ultrasling I, II and III Accounts Ø NO Call List Existing Ultrasling II and III Accounts COMPANY CONFIDENTIAL 10
Aircast Quick Fit Shoulder Immobilizer • Take Home Message Ø The Aircast Quick Fit Shoulder Immobilizer is a “A Smart Fit” • One size fits all ¢ Easy to fit on patient ¢ Reduced inventory for Customers • A Competitive Offering ¢ A mid-range treatment option at a competitive price • The Aircast Seal of Quality & Clinical Efficacy ¢ Maximum comfort and immobilization for patients ¢ Aircast quality materials Aircast Quick Fit Shoulder Immobilizer t Fit ! r a m S A COMPANY CONFIDENTIAL 11
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