Air Force Recruiting Service Americas Air Force Begins

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Air Force Recruiting Service America’s Air Force Begins Here Air Force Recruiting … A

Air Force Recruiting Service America’s Air Force Begins Here Air Force Recruiting … A Total Team Effort Garrett Harencak Major General Commander

Agenda America’s Air Force Begins Here • The Mission • An Environmental Scan •

Agenda America’s Air Force Begins Here • The Mission • An Environmental Scan • The Airmen • Niche & Diversity Requirements • How You Must Help

Mission America’s Air Force Begins Here AF Vision Document AF Mission Document AETC Strategic

Mission America’s Air Force Begins Here AF Vision Document AF Mission Document AETC Strategic Plan Inspire, Engage, and Recruit Future Airmen to Deliver Airpower for America AFRS Strategic Plan INSPIRE ENGAGE MISSION REQUIREMENT 31, 732 Enlisted Airmen 1, 118 Line Officers 711 Health Professionals 29 Chaplains Pictures RECRUIT Pictures Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Mission America’s Air Force Begins Here … and it’s all done from RIGHT HERE

Mission America’s Air Force Begins Here … and it’s all done from RIGHT HERE at our Headquarters! Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Environmental Scan – Market America’s Air Force Begins Here Youth Perspectives Target Market 17

Environmental Scan – Market America’s Air Force Begins Here Youth Perspectives Target Market 17 – 21 year old High-academic & Eligible High-academic; Eligible & Propensed FY 15 Accession Goal: 250, 000 = must recruit Non-Propensed Which Service Do You Most Associate With… 20 M Pride USMC Air Force High Tech & Attractive Life style 11. 3 M 4. 4 M 465 k Global Impact & Adventure Do Great things With your life USMC NAVY All Services KEY: Strengthen AF Brand & connect on an emotional level with diverse audiences Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Environmental Scan – Knowledge Gap America’s Air Force Begins Here Young adults are more

Environmental Scan – Knowledge Gap America’s Air Force Begins Here Young adults are more disconnected from the military than ever before 51% of young adults (ages 17 to 35) can name ALL four Do. D Active Duty Services. 40% of young adults (ages 17 to 35) do not comprehend the most basic military fundamentals i. e. ranks, officer/enlisted, standards and requirements 16 -24 yr-olds w/ a parent who served 40% 16% In 1995 In 2015 52% of parents would NOT recommend military service to their children College Market Youth Perceptions (% Agree/Strongly Agree; College Market Study) The Military has jobs for people with my career interests. People who become officers are people like me. 48% 42% Males Females 22% 16% 6

Environmental Scan - Influences America’s Air Force Begins Here Influencers Counselors High Schools Industry

Environmental Scan - Influences America’s Air Force Begins Here Influencers Counselors High Schools Industry Media Family Colleges Reasons to Join Friends Coaches Community Leaders Reasons Not to Join Pay/Money 46% Possibility of Injury/Death To Pay for Future. . . 47% Leaving Family/Friends Travel 43% 58% 46% Possibility of PTSD or othe. . . 40% To Help Others 39% Other Career Interests Gain. . . 38% Interference with College 29% Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Our Airmen … Where We Are America’s Air Force Begins Here 2, 739 Total

Our Airmen … Where We Are America’s Air Force Begins Here 2, 739 Total Personnel Alask 1, 273 Enlisted Accession Recruiters 139 Health Profession Recruiters 24 Line Officer Recruiters Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Our Airmen … What We Do America’s Air Force Begins Here Inspire, Engage, &

Our Airmen … What We Do America’s Air Force Begins Here Inspire, Engage, & Recruit Future Airmen to Deliver Airpower for America

Niche Requirements America’s Air Force Begins Here RPA Pilots Combat Support Special Operations STEM

Niche Requirements America’s Air Force Begins Here RPA Pilots Combat Support Special Operations STEM OTS Health Professions Airborne Linguists Inspire Engage Recruit

Diversity Efforts America’s Air Force Begins Here INSPIRE ENGAGE RECRUIT

Diversity Efforts America’s Air Force Begins Here INSPIRE ENGAGE RECRUIT

How YOU Must Help America’s Air Force Begins Here INSPIRE ENGAGE

How YOU Must Help America’s Air Force Begins Here INSPIRE ENGAGE

How YOU Must Help America’s Air Force Begins Here • WEAR (We Are All

How YOU Must Help America’s Air Force Begins Here • WEAR (We Are All Recruiters) • RAP (Recruiter Assistance Program) Get info at: www. rs. af. mil Learn more at www. airforce. com Find us on Facebook Follow U. S. Air Force Recruiting Call AFRS Public Affairs at 210 -565 -4678 for info on PTDY programs