AIA Foresight Report 2017 Global Perspective Challenge and
AIA Foresight Report 2017
Global Perspective: Challenge and Change GEOPOLITICAL SHIFTS POPULATION FLOWS Countries changed heads of state or senior-most leaders between 2015 and 2016 Number of international migrants worldwide in 2015 (3. 3% of global population) 244 M 121 Source: U. S. State Department SECURITY & MILITARY $1. 76 T Source: United Nations Global national security spending (2015) Source: Stockholm International Peace Research Institute AIA Foresight Report 2017
Global Perspective: Overview Despite sluggish performance in recent years, seven of the 10 most competitive global economies are located in Europe. According to the World Economic Forum, the U. S. is the third most competitive global economy behind Switzerland Singapore. Eight of the top 10 container ports, as measured by throughput of twentyfoot equivalent units (TEUs), are in China Source: World Economic Forum Source: CIA The top three growth economies (projected 2014– 2018) are: • Peru (5. 4%) • Columbia (4. 7%) • Chile (4. 0%) Source: Brookings Institution, Focus. Data By 2050, the working age population (ages 15 – 64) in sub-Saharan Africa is projected to reach 1. 25 billion, which is triple its current amount. Source: IMF India is the world’s fourth largest IT startup hub with more than 3, 100 tech startups in 2015 alone. Source: Forbes AIA Foresight Report 2017
United States: Social & Demographic Change Two-parent households declined from 87% in 1960 to 69% in 2016. Roughly 17% of kids in the U. S. currently live in blended families. By 2055, the U. S. will not have a single racial or ethnic majority. 59 million immigrants have come to the country since the middle 1960 s. AIA Foresight Report 2017
Health of A/E/C TOTAL CONSTRUCTION SPENDING 2006 -2016 ARCHITECTURE FIRM LEADERS SENTIMENT ON U. S. MARKET Bullish Bearish Neutral AIA Foresight Report 2017
The Big Picture: Collaboration NEED FOR COLLABORATION 20% Percentage of typical large project in mining, infrastructure and oil and gas construction that runs over schedule Source: Mc. Kinsey & Company COLLABORATIVE CONTRACTS? NEED FOR COLLABORATION 80% 5% Percentage of billings earned through providing IPD services (2015 responses)* Source: 2016 AIA Firm Survey Report Percentage of typical large project in mining, infrastructure and oil and gas construction that runs over budget Source: Mc. Kinsey & Company AIA Foresight Report 2017
Consumer Trends & Preferences Key indicator for economic health Paradoxical trends: hyper-customization, instant gratification, experience-focus, sharing economy 3 D printing predicted by some to play key role in customization CROWDFUNDING TOTAL BY 2025 $96 B Half is expected to come from China. Source: The Guardian AIA Foresight Report 2017
Market Sector: Retail Coming together of tech, traditional retail, experience, and culture AI-powered mobile shopping assistant Amazon goes bricksand-mortar TRADITIONAL RETAIL TECHNOLOGY EVOLVING MODEL OF RETAIL Westfield Labs integrates tech and shopping center experience EXPERIENCE Samsung 837 product demonstration and cultural events space CULTURE AIA Foresight Report 2017
Market Sector: Residential Housing the generations Millennial families Aging boomers • Millennials are now the largest generation. • 10, 000 baby boomers turn 65 each day. • 62% of millennials believe they will one day own a detached single-family home. • Relatively wealthy and healthy generation of retirees who will likely redefine retirement as more active and engaged phase of life. • 14% millennials live in multigenerational homes. AIA Foresight Report 2017
Market Sector: Healthcare Leading Change Growth in scale and impact + change in industry By 2025, healthcare insurance and services is predicted to be the world’s largest retail market Source: AFLAC TALENT DEMAND ALTERNATIVE DELIVERY Projected global shortage of healthcare professionals by 2035 Respondents who got an EKG at home (results sent via phone by their doctor) 12. 9 M 43% Source: WHO 7 OF THE 10 occupations expected to grow the fastest between 2014 -2024 relate to healthcare. 34% of respondents got an MRI at a retail clinic or pharmacy Source: Pw. C Source: U. S. Bureau of Labor Statistics AIA Foresight Report 2017
Market Sector: Workplace Push toward flexibility, balance, and experience Workplace redefined 1. Forbes’ number one workplace trend for 2017 is the increasing demand for improved employee and candidate COWORKING SPACES: PREDICTED INCREASE experience. 2. Only 11% of respondents to a Steelcase survey were highly satisfied with their work environment. AIA Foresight Report 2017
Market Sector: Education Five key trends in education that can affect need for and design of space 1. Students will interact with others remotely. 2. The success of tech will still rely on skilled teachers. 3. We’ll think differently about the diploma (i. e. , society will move toward competency based certifications rather than traditional diplomas). 4. Students will have a voice (students will shape own experience). 5. Educators and institutions will be forced to adapt. Source: Fast Company AIA Foresight Report 2017
Operations & Talent Trends TOP 10 TRENDS IN HUMAN CAPITAL #6 Design thinking: Crafting the employee experience (#1 is “organizational redesign: the rise of teams”) BENEFITS THAT ARE MOST HIGHLY CORRELATED WITH EMPLOYEE SATISFACTION (FROM A LIST OF 54 BENEFITS) 1. Health insurance 2. Vacation/PTO 3. Retirement planning options like 401(k)s and pensions Source: Glassdoor Economic Research Source: Deloitte AIA Foresight Report 2017
Operations & Talent: The Generations AGE OF ARCHITECTS (AIA MEMBERSHIP DATA) GENERATION SHIFT GEN Z Will begin to enter the workplace in 2020 Source: Fortune GENERATION SHIFT ~50% Of workforce will be Millennials in 2020 Source: IBM AIA Foresight Report 2017
Operations & Talent: Diversity & Inclusion “In order to create lasting cultural change, equity, diversity and inclusion needs to become a core value of the Institute that is part of our DNA. Beyond what we say, ‘EDI’ needs to be the ethos of how we think and what we do. ” PERCEIVED REPRESENTATION OF WOMEN IN THE FIELD OF ARCHITECTURE ROSA SHENG, AIA Source: AIA Diversity in the Profession of Architecture Report, 2016 AIA Foresight Report 2017
Finance: Mergers & Acquisition (M&A) Continue Despite cautious corporate investment environment, M&A deals continue. U. S. M&A DEALS IN ALL INDUSTRIES $4. 7 T …topping 2007’s record for deal value Source: KPMG IN A/E/C 78% …of architecture and interiors firms (and 68% of participating firms) reported their strategic plans for the next five years include M&A Source: Zweig Group AIA Foresight Report 2017
What’s Changed Since the Great Recession? TALENT COMPETITION • Great Recession resulted in tens of thousands of architects leaving profession; many were unable to return • Many firms consolidated • Recovery has highlighted huge gaps in experienced talent pool • More services for same fees during Great Recession “trains” clients to expect more • Change in scale of projects pursued by smaller and larger firms alike • Fact- and evidence-based design decisions enable demonstrable value AIA Foresight Report 2017
Toolkit Better assess client needs More solution options TECHNOLOGIES FINANCIAL MODELS New negotiation and contract terms Project economies INNOVATIONS AVAILABLE Expand array of service offerings to capture greater share of project and new forms of value SERVICE OFFERINGS MARKETING New ways of presenting firms and value to markets Brand design + storytelling AIA Foresight Report 2017
Adaptive Strategy Lessons NEW GEOGRAPHIES When one market is down, others may be up; Firms large and small have diversified their portfolios by exploring new markets at home and abroad. CLIENT DIVERSITY Like geographic markets, client verticals will go up or down in opposing cycles. Seeking clients on different economic cycles has been one successful strategy for firms. VERSATILE DESIGN Some firms found alternate income in complementary design endeavors such as furniture and products, brand graphics, and even software. CONTRACT INNOVATIONS Firms have recaptured more projects through supervising construction of specialized building components and seeking retainer agreements. SERVICE DIVERSITY Firms have expanded their offerings to include diverse services such as property management and organizational development consulting. AIA Foresight Report 2017
Technology: Io. T HACKING THE IOT According to a story in CSO, hackers at the Defcon security conference found 47 new vulnerabilities that affect 23 devices from 21 manufacturers. INTERNET OF THINGS OFFERS POTENTIAL IMPACT OF $4 -$11 TRILLION PER YEAR AIA Foresight Report 2017
Technology: Smart Cities/Smart Buildings INDIA’S SMART CITIES INITIATIVE KEY POINTS 98 • Unprecedented IT infrastructure need draws large tech companies into A/E/C. • Many key concepts in how to implement smart environments still need to be defined. • Designers must tackle how to shape simultaneous experience of physical and digital world. cities & towns ~35% of India’s urban population +$150 billion in investment SOURCE: Times of India AIA Foresight Report 2017
Technology: Cybersecurity $14 B Global cybercrime losses by 2019 are estimated to reach $2. 1 T 2016 U. S. national cybersecurity spend SOURCE: WHITEHOUSE. GOV $19 B 2017 U. S. national cybersecurity budget SOURCE: WHITEHOUSE. GOV an increase of 200% from 2011– 2016 SOURCE: JUNIPER RESEARCH AIA Foresight Report 2017
Technology: Future Tools of Design 40%-50% Expected increase in productivity by 2025 due to machine learning and automated technologies SOURCE: MCKINSEY EXAMPLE TOOLS FROM ARCHITECT MAGAZINE 1. Scaled digital tools that streamline the design-to-fabrication process, blurring the line between design and the means of construction 2. The combination of computation and robotics as a tool for unique and custom projects rather than mass production 3. Large-scale composites as a material for new forms of building facades 4. LIDAR scanning technology “to move beyond surveying and into design so we can make models of the world without having to model the world” AIA Foresight Report 2017
Sustainable Design: Water • 663 million people (1 in 10) lack access to safe water. • 91% of the global population use an improved drinking water source, up from 76% in 1990. • 8 out of 10 people, still without improved drinking water sources, live in rural areas. • In 2015, it is estimated that 2. 4 billion people globally had no access to improved sanitation facilities. • 82% of the global urban population vs. 51% of the rural population use improved sanitation facilities. • Economic benefits of investing in water and sanitation include an overall estimated gain of 1. 5% of global GDP and a US$4. 3 return on every dollar invested due to reduced healthcare costs for individuals and society, and greater productivity and involvement in the workplace. Source: WHO; WHO & UNICEF Joint Monitoring Report 2015 AIA Foresight Report 2017
Sustainable Design: Materials KEY IDEAS AND DRIVERS • Materials transparency • Lifecycle assessment (LCA) • Reducing toxicity and emissions • New and experimental materials SMOG-EATING BUILDINGS • Nemesi‘s Palazzo Italia (2015 Milan Expo) • Manuel Gea González Hospital • Coal-coated aluminum BUILDING FROM MUSHROOMS • Mycelium prototypes from Terreform ONE, Hy-Fy, University of British Columbia AIA Foresight Report 2017
Sustainable Design: Resilience and Cities SCALE OF IMPACT NEED FOR INVESTMENT Number of people who move to urban areas each year of global GDP is contributed by cities Number of urban residents who could be driven into poverty by climate change by 2030 +75 M Source: World Bank 80% 55% ~77 M Source: World Bank of the world’s population lives in cities Source: World Bank AIA Foresight Report 2017
Sustainable Design: Active Transportation WALKABILITY BIKE TRANSPORT U. S. residents say that walkability is a top priority or a high priority when considering choice of home 2000– 2014 increase in number of people traveling to work by bike. 50% Source: ULI +62% Source: U. S. Census; ULI CASE EXAMPLE +80% (TO $3. 4 B) Increase in property values in the Uptown neighborhood of Dallas after the 2006 installation of 3. 5 -mile Katy Trail Source: ULI AIA Foresight Report 2017
Sustainable Design: Design + Public Health “The built environment has the opportunity to influence occupant behavior in support of a better long-term and short-term occupant health. Chronic disease, infectious disease and injury can all be mitigated by the way that we put our buildings together and the materials that we use to construct them. ” LIZ YORK, FAIA Associate Director for Quality and Sustainability Centers for Disease Control and Prevention GROWING LIST OF BUILDING STANDARDS BASED WHOLLY OR PARTLY IN HEALTH • International Living Future Institute’s Living Building Challenge • IWBI’s WELL standard • Fitwel from US Centers for Disease Control and Prevention (CDC), General Services Administration (GSA), and the Center for Active Design AIA Foresight Report 2017
Innovation Districts & Innovation Centers FIRMS TALENT & INSTITUTIONS CREATES INNOVATION ECOSYSTEM FACILITATES IDEA GENERATION & COMMERCIALIZATION CAMBRIDE INNOVATION CENTER PLACE • Home to 3, 500+ companies • CIC-founded companies have raised more than $2. 7 B in venture capital and strategic investment since 2001 AIA Foresight Report 2017
Community Amenities & Shared Space Key trends and drivers 1. Rapid urbanization and density; urban revitalization 2. Demand for sustainable, walkable, connected communities 3. Popularity of mixed-use developments 4. Consequent transformation of suburbs AIA Foresight Report 2017
Public Infrastructure HOW SHOULD COMMUNITIES ALLOCATE THEIR INVESTMENT DOLLARS? PUBLIC SPACES (e. g. , schools, parks, libraries) TRANSPORTATION (e. g. , roads, bridges) PUBLIC HOUSING (e. g. , senior, affordable) 60% Americans who feel infrastructure investment will improve property values, public safety, and attraction of new residents to their communities Source: Harris Poll Findings, Oct. 2016 AIA Foresight Report 2017
Public Infrastructure MOST IMPORTANT COMMUNITY FEATURES AMERICANS BELIEVE SHOULD RECEIVE A CONSISTENT LEVEL OF FUNDING (% of AMERICANS REPORTING) 75% 69% Source: Harris Poll Findings, Oct. 2016 31% 29% n bu ild ce n te rs in gs 26% un ity m om C C om m un w ity bl ic co lle ge s pa rk s s 38% To 42% Pu or ta ns p tra Pu bl ic ho us tio n in g 45% Li br ar ie 48% s Br id ge (K – s ho ol Sc R oa ds /s tre 12 ) et s 56% AIA Foresight Report 2017
Other AIA Resources The AIA has produced a number of other resources for practitioners and firm owners who wish to better understand the changing landscape of architecture business and practice. • Firm Survey Report 2016: The Business of Architecture (available at aia. org/firmsurvey) • Client Insights: Data that Drives Business (available at aia. org/clientinsights) • Diversity in the Profession of Architecture (available at aia. org) • AIA 2030 Commitment Progress Report (available at aia. org/2030) • AIA’s Resilience and Adaptation Initiative (visit aia. org/resilience) • AIA Knowledge Communities (visit aia. org/knowledge) AIA Foresight Report 2017
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