Agricultural extension Innovation Welcome Definition of innovation The

Agricultural extension Innovation

Welcome

Definition of innovation The classic definitions of innovation include: the act of introducing something new: something newly introduced (The American Heritage Dictionary). the introduction of something new. (Merriam-Webster Online) a new idea, method or device. (Merriam-Webster Online) the successful exploitation of new ideas (Department of Trade and Industry, UK). change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002) the process of making improvements by introducing something new.

Economic conceptions of innovation ¡ ¡ ¡ The introduction of a new good —that is one with which consumers are not yet familiar—or of a new quality of a good. The introduction of a new method of production, which need by no means be founded upon a discovery scientifically new, and can also exist in a new way of handling a commodity commercially. The opening of a new market, that is a market into which the particular branch of manufacture of the country in question has not previously entered, whether or not this market has existed before. The conquest of a new source of supply of raw materials or half-manufactured goods, again irrespective of whether this source already exists or whether it has first to be created. The carrying out of the new organization of any industry, like the creation of a monopoly position (for example through trustification) or the breaking up of a monopoly position

Types of innovation ¡ ¡ ¡ ¡ ¡ Business model innovation Marketing innovation Organizational innovation Process innovation Product innovation Service innovation Supply chain innovation Financial innovation New technological systems (systemic innovations) Social innovation

Diffusion of innovations

Goals of innovation ¡ ¡ ¡ ¡ ¡ Improved quality Creation of new markets Extension of the product range Reduced labour costs Improved production processes Reduced materials Reduced environmental damage Replacement of products/services Reduced energy consumption Conformance to regulations

Failure of innovation ¡ Poor Leadership Poor Organisation ¡ Poor Communication and access to information ¡ Poor Poor ¡ ¡ ¡ Empowerment Knowledge Management goal definition alignment of actions to goals participation in teams monitoring of results