Agenda Task Research TargetThreshold SWOT Recommendations Summary SWOT

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Agenda • • • Task Research Target/Threshold SWOT Recommendations Summary SWOT

Agenda • • • Task Research Target/Threshold SWOT Recommendations Summary SWOT

Task Improve the awareness of Target’s Threshold brand through an Omnichannel marketing strategy

Task Improve the awareness of Target’s Threshold brand through an Omnichannel marketing strategy

Research • Primary Research – Store Visits • Wal-Mart – Mainstays brand • CVS

Research • Primary Research – Store Visits • Wal-Mart – Mainstays brand • CVS – Clearly defined aisles and end-cap promotions • Kroger – Most common items in back of store • Target – Separate, but defined – Online Visits • Kohl's – Cluttered online appearance

Research • Secondary Research – Retail Overview • 1 million outlets with a $5

Research • Secondary Research – Retail Overview • 1 million outlets with a $5 trillion annual revenue (Hoovers). • Discounted department stores – 5, 000 stores – Annual revenue of 120 billion (Hoovers). – Target Overview • • Second largest discount retailer in US Annual sales of $73 billion Discount promotions 40 yr old woman; well-educated; $64, 000

Target/Threshold SWOT

Target/Threshold SWOT

Target/Threshold SWOT Strengths ØBrand Equity and guest loyalty ØHigh-quality and innovative products ØThreshold Middle-market

Target/Threshold SWOT Strengths ØBrand Equity and guest loyalty ØHigh-quality and innovative products ØThreshold Middle-market price range ØWide diversity of products within Threshold brand Weaknesses ØNo international presence ØHacking of credit information hurt Target’s image ØLack of Threshold brand recognition ØLack of major advertising campaign for the Threshold as a whole (no apparent storewide launch) Opportunities ØExpanding presence in new as well as existing markets, especially within ecommerce ØAppeal of Threshold to a large set of demographics in middle-market price range Threats ØIncreasing overlap in product assortment ØCompetitors trying to move into a more upscale image while aggressively lowering prices ØMultiple competitors with price ranges ØLack of major awareness despite Target brand strength

Recommendations Online Store Promotion s

Recommendations Online Store Promotion s

Meet Donna Income: $64, 000 42 years old 3 Kids Always on the go

Meet Donna Income: $64, 000 42 years old 3 Kids Always on the go

Online Recommendations

Online Recommendations

Online Recommendations The Design Studio App

Online Recommendations The Design Studio App

Online Recommendations Login to your Design Studio profile. My Threshold Upload Room Dimensions Inventory

Online Recommendations Login to your Design Studio profile. My Threshold Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Donna Smith Username: Smith. D Password: *******

Online Recommendations My Threshold Upload a photo of the room you would like to

Online Recommendations My Threshold Upload a photo of the room you would like to decorate. Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations My Threshold Insert dimensions of room you would like to design. Upload

Online Recommendations My Threshold Insert dimensions of room you would like to design. Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations 10 X 16 2 X 2 4 2 X 10 X 16

Online Recommendations 10 X 16 2 X 2 4 2 X 10 X 16 3 X 4

Online Recommendations My Threshold Identify which products you would like to insert into your

Online Recommendations My Threshold Identify which products you would like to insert into your room. Inventory numbers for each product will be shown for the Target nearest you. Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations

Online Recommendations

Online Recommendations My Threshold Upload Room Dimensions Different style ideas you can achieve for

Online Recommendations My Threshold Upload Room Dimensions Different style ideas you can achieve for your room décor. Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations My Threshold Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase

Online Recommendations My Threshold Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations My Threshold Upload Room Dimensions Target Stories are testimonials of other Target

Online Recommendations My Threshold Upload Room Dimensions Target Stories are testimonials of other Target consumers expressing their achievements within the studio. Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations My Threshold Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase

Online Recommendations My Threshold Upload Room Dimensions Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Online Recommendations My Threshold Upload Room Dimensions Locate a Target Store and then purchase

Online Recommendations My Threshold Upload Room Dimensions Locate a Target Store and then purchase your items Inventory Styles Target Stories Store Locator Purchase Welcome to The Design Studio

Store Recommendations

Store Recommendations

Store Recommendations

Store Recommendations

Store Recommendations QR code scanner

Store Recommendations QR code scanner

Store Recommendations QR reading on all applications. Use code to pull up your account

Store Recommendations QR reading on all applications. Use code to pull up your account on in store screen as well as scan codes of products in store.

Store Recommendations Donna Smith Username: Smith. D Password: *******

Store Recommendations Donna Smith Username: Smith. D Password: *******

Store Recommendations Target Team Guest

Store Recommendations Target Team Guest

Promotion Recommendations

Promotion Recommendations

Promotions Recommendations Promote Threshold brand through Property Brothers

Promotions Recommendations Promote Threshold brand through Property Brothers

Promotions Recommendations Promote Threshold through social media channels such as Twitter, Instagram, Pinterest, and

Promotions Recommendations Promote Threshold through social media channels such as Twitter, Instagram, Pinterest, and Facebook

Promotions Recommendations • HGTV Promotion – Dream Home Giveaway • Digital media market strategy

Promotions Recommendations • HGTV Promotion – Dream Home Giveaway • Digital media market strategy – Adware – Search Engine Optimization – Social Media

Summary SWOT

Summary SWOT

Summary SWOT Strengths ØInnovative technology ØAllows guests to shop at home and streamline the

Summary SWOT Strengths ØInnovative technology ØAllows guests to shop at home and streamline the process ØAbility to decorate an entire room with all threshold product ØAllows guests to see people like them can decorate a small or large area Weaknesses ØPeople must learn to use this technology and application ØLack of social media awareness or usage on phones ØGuests may not believe they can decorate a whole room on their own Opportunities ØGain new guests through online shopping ØPotential to sell more products and keep people in the store longer, leading to more sales ØGain new guests through innovative technology and promotions Threats ØWebsite difficulties ØErrors with the application ØScreen difficulty ØCompetitors

Questions?

Questions?