Agenda Introduction Market Technologies Standards Big Players Services

Agenda • • • Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Introduction

Concepts • • Set-Top Box Interactive TV Web TV Vo. D T commerce T Learning PVR

Convergence of Internet and TV Personal TV Interactive TV Internet on TV Pause, Rewind, and Interactive with your Accessing web, Fast Forward TV favorite shows email, and more Record programs to Combines power of watch later the Internet with TV through the TV

TV versus PC • • Emphasis on entertainment > information Better visual experience More trusted and secure medium More controlled medium Less content capability For consumer cheaper , quicker and easier More family involvement 99% of homes have TV (30% DTV), 34% PCs

Types Of Service Offering Enhanced TV Traditional TV • • • Digital Text Electronic Guide Enhanced Content Increasing Interactivity Interactive TV • Web content, games • E-mail, messaging • Transactions, integrated interactivity

Customized GUI

Market

PC vs. Internet Appliances Source: Xilinx

Set Top Box Market Projection (millions) Low end STBs 14. 6 26. 4 33 42. 6 44. 6 42. 6 35. 8 25 15 1. 8 0 High end STBs 0 1. 2 3. 9 8. 3 14. 9 23. 9 36. 3 50. 3 64. 8 81. 5 83. 8 Source: 2001 Paul Kagan Associates, Inc

IAs Unit Shipment

Total IA Unit Shipment

Technologies, Standards & Big Players

Standards • MHP • GEM • ATVEF

Platform Partner

Services

Services

Entertainment Shopping Applications • • • Multiple screen support Instant replays on demand Player & game statistics Customize camera angles • • Order with the click of the remote E-wallet and shopping cart facilities offer secure peace of mind Network operators can offer a new, low cost outlet for the retailers Incremental revenues from a truly unique shopping experience

Interactive news

What We have done

Set top box

Motivations • More than 80 percent of use cases are Internet Browsing & Multimedia Applications • Hardware Platforms • Embedded Linux Technology • I TV Standards & Task forces • Great Market for developing countries

Applications

More Applications

Features • Multimedia Player – MPEG 4, DVD, MP 3, VCD, MPEG 2, … – Easily supports new formats • Internet Browser – Flash – JVM – Multi Language • Voice & Video Transfer – H: 323 – H: 262 • EMail & Chat

Goals • Simple GUI, Loginless, Zooming, Portable, Easy Setup, … • Compatible with ASP model • Security & Virus protection • Graphical Contents • Pushing Contents • • • Network Bandwidth Cost Security Manageability Applications Make IA consumer device not a professional box

Architecture Pars. IA Applications & Services Mozilla Browsers GUI Windowing System Pars. IA Kernel Multimedia Network Driver Remote Controller Driver MPEG Decoder Driver Smart. Card Videocam Cool. Disk Driver

Conclusion

Lets make it happen