Agenda I Product Overview Target Market Growth Product

Agenda I. Product Overview Target Market Growth Product Positioning ll. Key Features Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner III. Specifications Supplies IV. Summary

I. Product Overview Target Market Growth Product Positioning

CLMFP and MLMFP Market CLMFP 1 -10 PPM 537 K Segmentation Growth in entry-level segments of both CLMFP & MLMFP markets Focus on SOHO, SMB market CLX 2160/ 2160 N Target MLMFP 1 -20 PPM 6, 907 K First to enter the SOHO/SMB CLMFP market

W/W CLMFP Market • 1 -10 PPM Market Increase • 40% of the market • Competitor focus on SMB Market CLMFP 2007 G/R Portion 45+ ppm 64 29% 16% 31 -44 ppm 279 26% 13% 21 -30 ppm 481 19% 23% 11 -20 ppm 131 17% 8% 1 -10 ppm 604 64% 40% Grand Total 1, 558 24% 100 [Unit : k]

W/W MLMFP Market MLMFP 2007 G/R Portion 70+ ppm 86 17% 1% 44 -69 ppm 428 17% 4% 31 -44 ppm 354 5% 4% 21 -30 ppm 1, 429 -22% 15% 1 -20 ppm 7, 256 26% 76% Grand Total 1, 558 24% 100 [Unit : k] ( Unit: K)

CLMFP Segments SOHO : Low print Government & Financial Sectors : Easy ID & receipt copy Personal : Executive in SMB Mono and Color Users Segments 2005 Portion 2006 Portion G/R Large Business (500+) 578 12% 726 14% 26% Medium Business (100 -499) 960 21% 1, 109 21% 16% Small Business (10 -99) 1, 365 29% 1, 482 28% 9% Small Office (1 -9) 1, 052 23% 1, 150 22% 9% Government/Education 402 9% 505 10% 25% Home 311 7% 284 5% -9% Total 4, 668 5, 256

Product Positioning CLX 2160/N Strength: Size, Price Weakness: Color speed, Emulation, Brand awareness Positioning Point Space saving Establishing a professional work environment without straining budget CLX-2160/N HP CM 1015 Epson CX-11 N

II. Key Features Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner

Color Laser MFP mono MFP SAMSUNG Color MFP CLX 2160/N

Why Color Laser MFP? Mono or Color print Color scan, Color copy CLMFP CLX 2160/N Mono print Color Print Impossible MLMFP

Real Desktop Printer Other color MFP SAMSUNG Color MFP CLX 2160/N

Where does it belong? As small as a Mono with the versatility of a Color MFP World’s smallest Color Laser MFP CLMFP MLMFP Brother DCP 7010 86% Canon MF 3110 152% Samsung CLX 2160/N HP CM 1015 100% 232% CLX 2160/N is a Color MFP in Mono MFP size HP CLJ 2820 275%

Where does it belong? Real Desktop CLMFP Competitors’ models + standard desk height = 120+ cm The CLX 2160/N on a desktop is just 103 Cm. About 100 cm is the ideal height for use of an MFP 33 cm + 70 cm 103 cm Too high from surface of desk Too low from surface of floor 54 cm + 70 cm 124 cm 53 cm + 70 cm 123 cm 57 cm + 70 cm 127 cm 59 cm + 70 cm 129 cm

One Click ID Copy Other color MFP SAMSUNG Color MFP CLX 2160/N

One Click ID Copy Button on the panel Samsung proprietary ID copy function easier than ever CLX 2160/2160 N Other MFPs Re-feed paper 2 pages Adjust copy position

Scan and Save instantly Scan to USB Just Scan Need to scan in a hurry, but there’s no PC available? Need to share a scanned file, but there’s no network? Save directly to USB memory Scan-to-USB: scan and save directly to USB memory through USB slot.

Save and Print instantly USB Direct Print Just plug in USB memory to print without a PC Need to print in a hurry, but there’s no PC available? Need to print, but, there’s no printer connected to your PC? Print from USB memory without a PC. (* TIFF, BMP, JPEG, PRN file only. )

Small and Simple Toner No more BIG, HEAVY toners Semi-glossy Toner comparison. Easy to store, Easy to install Vivid & Bright color printout

III. Specifications a) Specifications, Supplies Comparison b) Comparison

Specifications Concept Economical CLMFP with core functions Target SOHO/SMB Model CLX-2160, CLX-2160 N Print resolution Up to 2400 x 600 dpi Effective Output Print, Copy speed (Mono/Color) : 16 ppm/ 4 ppm (A 4) 17 ppm/ 4 ppm (Ltr. ) 150 CST, 1 Manual USB Memory Printing ID copy button Toner yield Black: 2 K / CMY: 1 K Color scan resolution 1, 200 X 1, 200 dpi

Supplies CLX-2160 : Color : printer + scanner + copier CLX-2160 N : Color : printer + scanner + copier + Network Model CLX-3160 N/FN & CLP-300/N 4 Toners : CLP-K 300 A - 2, 000 pages, CLP-C 300 A CLP-M 300 A, CLP-Y 300 A-1, 000 pages Imaging Kit : CLP-R 300 A (B/W 20, 000 pages, Color 12, 500 pages) Waste Toner Bottle : CLP-W 300 (B/W 5, 000 pages, Color 1, 250 pages) Consumables

IV. Summary

Summary Key Features - Compact size - One Click ID Copy - Instant Scan and Print - Small toner Why CLX 2160/N? - Affordable price - Small size - Attractive design Printing Speed - 16 ppm/ 4 ppm (A 4) - 17 ppm/ 4 ppm (Ltr. )