Agenda Clas Ohlson in brief The sustainability agenda

Agenda • • • Clas Ohlson in brief The sustainability agenda Our value chain Products for sustainable lifestyles Resource efficient business models Energy efficiency The day before opening, Kungens Kurva, Stockholm, April 2014

Profitable sales development Track record of profitable growth 1 st store in Dubai 30 April 2014 Expansion into Germany and via franchise announced Omni-channel in all countries Sales MSEK 7, 000 50 th store 6, 000 E-com launch 1 st store in UK 100 th store 1 st store in Finland 20 th store 5, 000 4, 000 1 st store in Norway Listed on Stockholm Stock Exchange 3, 000 1 st store outside Insjön 2, 000 1, 000 0 2 86/87 88/89 90/91 92/93 94/95 96/97 98/99 00/01 02/03 04/05 06/07 08/09 10/11 12/13

Sales share per market 30 stores 65 stores Outside Nordics Finland 78 5% 12 9% stores 47% 39% Sweden 1 Norway 3 store Dubai

High energy and strong position 186 stores in 5 countries 73 million visitors in omni-channel structure High focus on sustainability agenda 4 36 million customers R 12 sales 6. 8 billion SEK 4, 700 service-minded employees Most trusted brand one of the strongest brands in retail in the Nordics

Extensive offer at great Enhanced private label value • A modern hardware store with a broad and affordable range in the product categories − Hardware − Electrical − Multimedia − Home − Leisure • Increased focus on own brands − Private label represent more than 25% of sales • Carefully selected and continuously renewed product range − 15, 000 products in range − 2, 000 products replaced year on year 5

The sustainability agenda • Corporate sustainability • A common approach • Focusing on key impacts • Achieving our business goals in the right way • A moving target Sustainability is integrated into each of the six strategic focus areas, rather than working through a stand-alone strategy

Our value chain Taking a value chain approach provides an understanding of where impacts occur and how the greatest value can be created for us and our stakeholders. It makes it easier to identify opportunities, minimize negative impacts and understand responsibilities.

Products for sustainable lifestyles • Defining sustainable product criteria • Setting targets and KPIs • Continuously developing sustainable product offering with focus on own brands • Supporting customers in finding and buying sustainable products A sustainable product has a positive or significantly lower environmental impact during its lifecycle compared to a standard product. 8

Resource efficient business models - Extending product life and reuse Clas Ohlson’s growing spare parts and workshops business contributes to the "waste nothing" approach of the circular economy. • Growing number of consumers • Increased consumption • Constrained resources • 9, 500 spare parts • Workshop services + 50 % • Collecting ink cartridge in Sweden and Finland since March 2015

Energy efficiency - Clas Ohlson operations • Optimizing energy use at operations in Insjön − Temperature − Lighting − Ventilation • In store energy saving program focusing on lighting - 27 %

Energy efficiency - Smarter transportation We have a long-term strategic aim to transport more of our goods by rail rather than road, and by sea rather than air, to reduce CO 2 emissions. - 30 % CO 2 • 100% of sea transported goods from Asia goes by train from Gothenburg to Insjön • Goods from European suppliers are coordinated in several locations and transported by road to Insjön • Shifting from road to sea for goods from France and Belgium to Gothenburg • Increased stack height on pallets for trucks • Maximize filling ration in containers from Asia • New transport agreement for Norway. Reducing CO 2 by 30% in Norway.

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