Agenda 2002 2003 1 2 3 4 2003

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Agenda (2002 -2003) 1 2 3 4 2003 MBA What is a master November

Agenda (2002 -2003) 1 2 3 4 2003 MBA What is a master November thesis? 2002 How to conduct a December good research? 2002 How to bind a February good thesis? 2003 What is a good April oral defense? 2003 how to #1 2

Meeting #1 What is a master thesis? n n n 1. 2. 3. 4.

Meeting #1 What is a master thesis? n n n 1. 2. 3. 4. 5. 6. 2003 MBA Thesis 的概念 Thesis 的重要步驟 Thesis 的專業用語 論文主題和題目的改變 What is a good MBA thesis? From MBA thesis to Doctoral dissertation how to #1 3

Thesis 的概念 n Webster’s New World Dictionary: n n n 2003 MBA A. A

Thesis 的概念 n Webster’s New World Dictionary: n n n 2003 MBA A. A formal and lengthy research paper, esp. one written in partial fulfillment of the requirement for a master’s degree. B-1. An unproved statement assumed as a premise, postulate; versus hypothesis B-2. A consequence of a hypothetical proposition how to #1 4

Thesis 的重要步驟 n Research Questions n n Research Hypothesis n n n 資料蒐集,證據 Interpretation

Thesis 的重要步驟 n Research Questions n n Research Hypothesis n n n 資料蒐集,證據 Interpretation n 2003 MBA 研究方法 Findings n n 他人的看法, 證據, 缺失 我的觀點 How to prove? n n 觀察, 疑惑, 問題, 目的 結論, 建議 how to #1 6

Thesis 的專業用語 n Concept (概念) n n Variables (變數, Construct 變項) n n (命題)

Thesis 的專業用語 n Concept (概念) n n Variables (變數, Construct 變項) n n (命題) A statement concerned with the relationships among concepts; assertion of a universal connection between events that have some properties. Hypothesis (假設) n 2003 MBA Anything that may assume different numerical values to represent the concept Proposition n n A generalized idea about a class of objects; an abstraction of reality that serves as the basic unit for theory development An unproven proposition or supposition that tentatively explains certain facts or phenomena: a proposition that is empirically testable. how to #1 9

Thesis 的專業用語 Proposition Abstract level 市場領先者 (Market leader) 內部化 (Internalization) Hypothesis Empirical level 2003

Thesis 的專業用語 Proposition Abstract level 市場領先者 (Market leader) 內部化 (Internalization) Hypothesis Empirical level 2003 MBA 占有率 自營, 合資 創新速度 委外 how to #1 10

Thesis 的專業用語 Abstract Reality 2003 MBA Theories, Models Propositions Framework Concepts Variables Hypothesis Obser-

Thesis 的專業用語 Abstract Reality 2003 MBA Theories, Models Propositions Framework Concepts Variables Hypothesis Obser- vations how to #1 11

From MBA thesis to Doctoral dissertation 研究的重要性 n 觀點的創新性 n 學理的增長性 n 方法的嚴謹性 n

From MBA thesis to Doctoral dissertation 研究的重要性 n 觀點的創新性 n 學理的增長性 n 方法的嚴謹性 n 文章的結構性 n 2003 MBA how to #1 14