ADWORDS MASTERCLASS FINAL ASSIGNMENT ADWORDS BRIEF Please create

ADWORDS MASTERCLASS FINAL ASSIGNMENT

ADWORDS BRIEF • Please create a new Ad. Words account only for this project. • The client https: //www. multiversum. io/ has started ICO pre-sale and has up to 20% discount on tokens before the ICO goes live. The budget that client has provided for Google Ad. Words for the first month is USD 45 000. Their target markets is English speakers in the United Kingdom, Germany, France and Itally. The target is to sell as many tokens as possible before the public ICO goes live. The client has defined a CPA of USD 15. The client understand that search is very limited so he is eager to run some campaign in GDN as well. • In the Ad. Words account that you have just created, please build the campaigns that you feel are most suitable in order to achieve the client’s objective. Include everything that you feel is required: campaign settings, budget , keywords, placements, negative keywords/placements, bids, extensions, ad gallery ads, bidding method etc. • The client would like to track conversions in the Google Ad. Words interface – you will need to help him to set-up conversion tracking. (no code implementation required).

ADWORDS BRIEF • The client has heard of a feature that can help him customize his ads in the Google Search Network so they can count down to the next level of discount. Please set this feature to split test with standard ads. • Facts show that a lot of visitors do not convert on the first visit. Your client is aware of that fact and would like you to utilize Ad. Words capabilities in the search and GDN to improve the likelihood converting clients in the future. Client has provided you with a thank you page in case you would need in your set-up https: //www. multiversum. io/transaction_complete. • Your client has heard that automation can do great things for his business. Help the client build a very simple Ad. Words script – that will show keywords with cost exceeding his target CPA and that have no conversion. (Tip) You will need to add two lines of code. All the information you need is contained here https: //developers. google. com/adwords/scripts/docs/your-first-script? hl=bg and here https: //developers. google. com/adwords/scripts/docs/reference/adwordsapp/ad wordsapp_adselector#with. Condition_1 • When you are ready with your script save it in the account.

ADWORDS BRIEF • When you are ready with your assignment, save the username, password to the account and Soft. Uni user name. Example: adwords_user: test@gmail. com adwords_pass: Password 1239, softuni_user: alexgadvertise. • Name your document with your Soft. Uni username. Example alexgadvertise. pdf. Then upload the file in the Soft. Uni platform in the appropriate area. • Good Luck!