ADVOCACY CAMPAIGNS Advocacy Research Coalition Building and Negotiation

ADVOCACY CAMPAIGNS Advocacy, Research, Coalition Building and Negotiation The National Democratic Institute

ICEBREAKER/INTRO/ GROUND RULES • Intro • Ground rules • Ice breaker exercise

OBJECTIVES • Provide an overview of conducting an advocacy campaign Photo: National Democratic Institute

TOPICS Ø Planning an advocacy campaign • Identifying the issue • Planning • Mobilizing • Messaging Ø Choosing a strategy

WHAT IS ADVOCACY? Photo: National Democratic Institute

WHO CAN BE AN ADVOCATE? Photo: Timothy Takemoto Photo: Faith Center

STEPS FOR ADVOCACY Messaging Planning Community Mobilizing Defining an Issue Remember: The experience you already have is relevant!

DEFINING THE ISSUE • Conduct consultations • SWOT analysis • Define the specific issue for the advocacy campaign

PLANNING AN ADVOCACY CAMPAIGN • • • Steps to reach your goal Who is responsible for what How to monitor progress Timeline Budget

DEVELOP A COALITION • Who shares our goals? • Who has influence on this issue? Photo: National Democratic Institute

MESSAGING AND OUTREACH • Develop and test message • Use it consistently! • Design outreach strategy based on target group(s)

CREATING A STRATEGY Things to Consider: ü Context ü Capacity ü Risks

ADVOCACY TOOLS • • • Public protest Lobbying Media campaign Social media Legal activities Research and documentation Photo: National Democratic Institute

STRATEGIC TIMING • • Electoral cycles International meetings Policy development Visible issues

EXERCISE: DRAFTING AN ADVOCACY CAMPAIGN Ø Ø Ø Define the issue Conduct research Identify a step by step plan Create a timeline Plan for outreach

CONCLUSION • • • Anyone can be an advocate 4 steps in an advocacy campaign Adversarial vs. constructive Awareness raising tools Timing Ø Questions? Ø Feedback?