Advertising with bau Max 2015 Velina Zaharieva velinazaharievabaumax

Advertising with bau. Max 2015 Velina Zaharieva: velina_zaharieva@baumax. com Valeriya Gushterova: gushterova_valeriya@baumax. com

About bau. Max • 8 stores (Sofia – 2 , Burgas, Plovdiv, Stara Zagora, Varna, Pleven, Ruse) STRENG VERTRAULICH 95% Prompted brand awareness in Bulgaria- 95% • Good locations nearby big shopping centers • about 15 000 visitors per day, 55% men - 45% women 55% men 2

Classic Media Leaflet Store radio LCD display Web page Facebook Fan Page Newsletter Logo on shelf Floor sticker Shop in Shop Name badge 3

5 Reasons to invest in bau. Max Advertising Leaflet distribution to 700 000 households in 10 main cities About 15 000 visitors in all 8 stores per day More than 89 000 online users per month, about 67 600 of them are unique users 8 890 Facebook fans **, about 1000 new fans with every game (Guess, Win and Ready! Brought more than 1400 new active fans) Newsletter to 60 000+ users ** *Stage 04. 2014 **Stage 08. 2014 4

An example how it works Einhell insertion in the leaflet Very impressive results during the promotion 60 50 40 30 Before promotion 20 In promotion After Promotion 10 9 5 04 3 06 71 8 04 1 06 71 8 06 04 0 1 03 7 06 71 4 03 6 06 71 8 03 5 71 06 71 7 06 23 9 96 69 5 2 89 9 89 22 0 89 8 22 89 22 9 28 5 22 58 53 9 22 37 6 21 60 22 1 0 5

Compare the prices The investment in bau. Max media is cheaper than the mass media Your advertisement will reach exact the people who will buy your products Media Budget (2 weeks) Reach (households/2 week s) Price/household TV 63 000 BGN 5 046 700 0. 012 BGN/household Leaflet 1 page 3 000 BGN 700 0. 004 BGN/ household Radio In store 200 BGN 210 000 0. 0009 BGN/ household TV in Store 300 BGN 210 000 0. 0014 BGN/ household Web Page 200 BGN 33 800 0. 006 BGN/user Newsletter 500 BGN 60 000 0. 008 BGN/User 6

Catalog Advertising 2 times in a year Format: А 4, 64 pages STRENG VERTRAULICH Circulation: 700 000 (Sofia, Plovdiv, Stara Zagora, Burgas, Varna, Ruse, Pleven, Asenovgrad, Dobrich, Lovech) Leaflet advertising 1/1 5000 BGN ½ 3000 BGN 1/3 2000 BGN 7

STRENG VERTRAULICH Радио в магазина • Streaming in all 8 stores • Possibility to advertise a product with the bau. Max Radio streaming 5 spots/day price 100 BGN/week 8

Store-TV Advertising Rental period: 2 weeks Banner/TV commercial STRENG VERTRAULICH Available in Burgas, Plovdiv, Stara Zagora, Varna, Sofia 1, Sofia 2 Store TV streaming 10 spots /day price 300 BGN/2 weeks 9

Store Banner Rental period: 1 year Location: Drive in STRENG VERTRAULICH Appropriate for construction materials Banner Shelf: 1000 BGN/ year Wall: 2000 BGN/ year 10

Logo on Shelf Rental period: min 1 month Makes your brand more visible Logo on Shelf Price: 500 BGN/ 1 month 11

Sticker on Floor Rental period: min 1 month Show the way to your products Sticker on Floor Price: 100 BGN/month* *Price is without cleaning 12

Shop in Shop Rental period: 8 weeks Take advantage of more than 15 000 visitors per day Shop in Shop Period: 8 weeks Price: 1000 BGN/ period/store 13

Online Advertising Possibility for an image campaign or product advertisement Every image campaign is supported with a PR-text STRENG VERTRAULICH 89 000 users per month, 67 600 unique users per month, 41% returning users* Internet Image Campaign home page 200 BGN/2 weeks Product AD home page 100 BGN/2 weeks Product/Campaign other pages 50 BGN/2 weeks *Stage 08. 2014 14

Facebook game Image Game with bau. Max, on the bau. Max Fanpage Possibility to advertise a product or products STRENG VERTRAULICH More than 8800 fans, the Facebook game will be advertised with the newsletter and on the web page Facebook period 1 week price 300 BGN 15

Newsletter More than 60 000 users Advertising campaign as a separate newsletter or part of the bau. Max newsletter Newsletter Separate newsletter only for the campaign 500 BGN Product advertising in the newsletter 100 BGN PR-short-text about the campaign under the main bau. Max-newsletter 50 BGN 16

Classic Media Pack 1 or ½ page advertising in the leaflet Store radio (5 spots per day) Banner/TV spot on the LCD displays in the stores Classic media pack Price Saving ½ page (2 weeks) 2000 BGN 200 BGN 1 page (2 weeks) 3200 BGN 300 BGN 17

Online Pack 1 Newsletter about the campaign Internet banner on the homepage Online Pack 1 Price Saving Price (2 weeks) 600 BGN 18

Online Pack 2 Newsletter about the campaign Internet banner on the homepage Facebook game Online Pack 2 Price Saving Price (2 weeks) 800 BGN 200 BGN 19

Golden Pack 1 or ½ page advertising in the leaflet Store radio (5 spots per day) Banner/TV spot on the LCD displays in the stores Newsletter about the campaign Internet banner on the homepage Facebook game Classic media pack Price Saving ½ page (2 weeks) 2800 BGN 400 BGN 1 page (2 weeks) 4000 BGN 500 BGN 20