Advertising Television Pamphlet What is an advertisement Radio

Advertising

Television Pamphlet What is an advertisement? Radio Ne p s w r e ap Billboard

Definition… “a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. ” üA text (visual & textual) üTarget audience üDisplayed publicly (TV, radio, newspapers, billboards) üPurpose: to promote a product or service

Persuasive Relevant Engage target audience Both visual AND textual elements What makes a good advertisement? Creates a need High impact – colour, vibrant, creative

Let’s have a look at some good advertisements…

What is currently happening in South Africa?

Relevant Creates a need within the reader y h c t a C Grabs the reader’s attention

QUICK QUIZ: ADVERTISING 101 1. Advertisements must be: a) Eye-catching b) Plain, dull. 2. Advertisements should…………. . the claims that they make a) Exaggerate b) Be accurate about 3. The visual aspects are ………………. the written aspects of the advertisement b) Less important than/more important than a)Equally important to

Now, let’s have a look at the AIDA principle…

A = attention • Must catch the attention of the reader • Font and size of the words • Use of colour and visual elements (pictures) I = Interest • Must arouse the interest of the reader • Make the reader want to find out more (product/service) • Information should be available to answer that interest D = Desire • Reader must feel a desire to buy the product/service • Reader’s life will somehow improve if he/she has the product/service being advertised. A = Action -The reader should want to act -The advert should tell the reader how he/she can buy the product/service

Visual Literacy Exercise Activity In your classwork book (language side), write the heading Advertising and the date. Rewrite slides 2 and 3 in full sentences. Copy slide 11 into your book (AIDA principle). Do the activity on slide 13 and 14.

Advertising activity Study the following advertisement:

Visual Literacy Exercise Activity Questions 1. What is being advertised? 2. How does the advertiser draw your attention? 3. What about the advertisement interests you? What appeals to you? 4. Why is the advertisement successful? Motivate your answer. 5. If you have to add language to the advertisement, which words will you add?