Advertising Slogans CTAE Resource Network By Shannon R

Advertising Slogans CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B. Flanders Spring 2010

Objectives Explain what makes a great slogan n Discuss four major factors that define a memorable slogan n Discuss how a slogan is developed n Explain how a slogan can positively or negatively impact a company or organization n

What makes a classic slogan? n The process of creating a good slogan is involved. It requires creativity and the ability to think outside of the box. Good slogans generally have 4 important characteristics. n Simple n Bold n Classy n Memorable

What makes a classic slogan? n Simple – The best slogans are usually simple. A short, concise statement is memorable and easily recognizable. Example: “Just do it. ” - Nike

What makes a classic slogan? continued n Bold – Like bolded text in a book, a bold slogan grabs the consumer’s attention. It makes a bold statement. Slogans must have an impact on the consumer. Customers equate your business with the slogan. It is a representation of the business. Example: “Beef, it’s what’s for dinner. ” – National Cattlemen’s Beef Association

What makes a classic slogan? continued n Classy – Classic slogans are remembered for their impact on pop culture. For example, Coca-Cola’s various slogans have been seen as an American icon throughout the years. Example: “A diamond is forever. ” – De. Beers

What makes a classic slogan? continued n Memorable – Good slogans have a clear phrase that is easily remembered, one the customer can relate with the company. Like the tune of a catchy advertising jingle, it should be hard to forget. Example: “Can you hear me now? Good. ” – Verizon Wireless

Slogan Recognition Activity Directions: n The following 40 slogans show parts of company and organization slogans. n If you can fill in the blanks to complete most of the slogans and name the company, it is a testimony to the effectiveness of the advertising slogan.

Slogan Recognition Activity continued Note to teachers: This activity can be a game by dividing the class into teams. n Or, you may want to have the students number their paper from 1 -40 to record their answers. n A key to the slogan activity is at the end. n

1. Complete this Slogan Just ___ it Company: ____________

2. Complete this Slogan Yo quiero ______ Company: ____________

3. Complete this Slogan We love to ___ you ____ Company: ____________

4. Complete this Slogan Is ___ in you? Company: ____________

5. Complete this Slogan Eat mor _______ Company: ____________

6. Complete this Slogan What’s in your ______? Company: ____________

7. Complete this Slogan It’s so ____, even a ____ can do it. Company: ____________

8. Complete this Slogan Built ______ Tough Company: ____________

9. Complete this Slogan You ____ do it. We can _____. Company: ____________

10. Complete this Slogan The ______ side of life Company: ____________

11. Complete this Slogan _____, Crackle, _____ Company: ____________

12. Complete this Slogan Expect _____. Pay _____. Company: ____________

13. Complete this Slogan A ____ in need deserves _____ indeed Company: ____________

14. Complete this Slogan What can _____ do for you? Company: ____________

15. Complete this Slogan Save _____, Live ______ Company: ____________

16. Complete this Slogan Breakfast of _____ Company: ____________

17. Complete this Slogan Obey your ______ Company: ____________

18. Complete this Slogan Don’t leave _____ without it Company: ____________

19. Complete this Slogan The ______ driving machine Company: ____________

20. Complete this Slogan _____ in good ______ Company: ____________

21. Complete this Slogan Have it _____ way Company: ____________

22. Complete this Slogan M’m _______ Company: ____________

23. Complete this Slogan Like a _____ Company: ____________

24. Complete this Slogan ______ the bar. Company: ____________

25. Complete this Slogan Easy, _____, beautiful, ______ Company: ____________

26. Complete this Slogan Gotta have my _____! Company: ____________

27. Complete this Slogan A ______ is forever Company: ____________

28. Complete this Slogan America _____ on ______ Company: ____________

29. Complete this Slogan Nothing _____ like a ______ Company: ____________

30. Complete this Slogan ______ can’t eat just _____ Company: ____________

31. Complete this Slogan Because you’re _____ it Company: ____________

32. Complete this Slogan The _______ that melts in your ____, not in your ______. Company: ____________

33. Complete this Slogan Zoom ______ Company: ____________

34. Complete this Slogan _____ are some _____ can’t buy. For ____ else, there’s ____. Company: ____________

35. Complete this Slogan _____ you just can’t ______ Company: ____________

36. Complete this Slogan _____, it’s what’s for _____. Company: ____________

37. Complete this Slogan It’s ______ you want to be. Company: ____________

38. Complete this Slogan Like a ______ Company: ____________

39. Complete this Slogan _____ got _____, we’ve got ______. Company: ____________

40. Complete this Slogan Have a ____ for ____, not for German _______. Company: ____________

Key 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Nike- Just do it Taco Bell- Yo quiero Taco Bell Mc. Donald’s- We love to see you smile. Gatorade- Is it in you? Chick-fil-a – Eat mor chikin Capital One- What’s in your wallet? Geico- It’s so easy, even a caveman can do it. Ford- Built Ford Tough The Home Depot- You can do it we can help Coca-Cola – The Coke side of life Rice Krispies- Snap, Crackle, Pop Target- Expect more. Pay less. Puffs Tissue- A nose in need deserves Puffs indeed. UPS- What can brown do for you? Wal-Mart – Save money, Live better Wheaties Cereal- Breakfast of Champions Sprite- Obey Your Thirst

Key 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. American Express- Don’t leave home without it. BMW- The Ultimate Driving Machine Allstate- You’re in good hands Burger King- Have it your way Campbell’s Soup- M’m Good State Farm- Like a Good Neighbor, State Farm is there Cingular- Raising the Bar Covergirl- Easy, Breezy, Beautiful, Covergirl Corn Pops Cereal- Gotta have my Pops! De Beers- A Diamond is Forever Dunkin’ Donuts- America Runs on Dunkin John Deere- Nothing Runs Like a Deere Lays Potato Chips- Betcha can’t eat just one! L’Oreal Cosmetics- Because You’re Worth It M&M Candy- The milk chocolate that melts in your mouth, not in your hand. 33. Mazda- Zoom, Zoom

Key 34. Mastercard- There are some things money can’t buy, for everything else, there’s Mastercard. 35. Pringles- Once you Pop, you just can’t stop! 36. National Cattlemen’s Beef Association- Beef, it’s what’s for dinner. 37. Visa- It’s everywhere you want to be. 38. Chevrolet- Like a rock. 39. Radio Shack- You’ve got questions, we’ve got answers. 40. Volkswagen- Have a baby for love, not for German engineering.