Advertising Paid and Unpaid Offline and Online Market

Advertising Paid and Unpaid Offline and Online

Market Research Target Market? Who in market is most likely customer? How many are there? Competitors, their prices and services Price comparison Trade industry magazine or Google alerts

Copywriting Elicit a “I need help response” Identify the problem Shine a light on the problem Validate with third party data Twist the knife (the problem is even bigger than you thought) Tell your story Your product or service is the light at the end of the tunnel (call to action)

Power Words New to the market, never been seen before Money back guarantee Secret that no one else knows or have what others do not Expert, evidence FREE You (talking directly to customer) Limited time only (scarcity) POWER (what power will it give)

Roadmap to Buying These are stages that people must pass through before they buy anything. Attention Interest Desire Action

3 temperaments that you have to appeal to work into your messages fear –what are they afraid of? You will have to turn that into a positive power – when they are impressed with you they feel you are in power but not lording over them. Freedom – freedom from working for a wage- freedom have more free time Free to have what you want

You are the Authority you can attract far more buyers by offering to teach something of value to them or by entertaining them than you will ever attract by trying to sell them something

Prolonged Exposure

Tracking Email marketing tracking Asking your customers how they heard of you Tracking how your customers travel the internet

It’s not the money you spend What has gotten your attention recently

Word of Mouth BE really good Give aways

Weird & Wonderful National pickle week Celebrity visits (Mickey Mouse) Free mugs and tee shirts (fans when it’s hot) Scavenger hunts Parties Build a bear workshops

Facebook Highly targeted ads towards tight small groups Start with a question Great Picture with text? Make Promise Call to action Contact owners and offer

Signs

Direct Mail Handwritten Colored envelopes Short and sweet Make them call For every 100 you might get 10 Get owners name When they call, “I think I can really help you but want to make sure I am right. Is it a good time to ask a couple of quick questions?

Flyers

Buy or borrow lists Hyper targeted for direct mail Or newsletters Or groups Or blogs

Email Marketing I didn’t say you were stupid

Local Events Community Charities Schools Speaking engagements

Internet Advertising Pop ups Youtube Podcasts Directories Blogging Advertising on other blogs Press releases Give aways Vouchers

Email Signatures Highlight what your company offers. Offer an incentive for recipients taken a specified action. Use the associated web address for the incentive, if it’s also on your site. Give better visual positioning to the promotion rather than contact info. Play with eye-catching fonts and colors. Use less than 64 characters/line so that words don’t wrap to a new line. Write a “signature” for different categories of recipients. Change your signature copy frequently. Never miss a chance to get your product or company noticed.

Classified Ads Gumtree Craigslist Directories (niche)

Printed Copy Newspapers Magazines