Advertising is everywhere What are the characteristics of

• Advertising is everywhere.

• What are the characteristics of good advertisement?

Behind that healthy smile there is a Crest kid.

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Enjoy your music Enjoy your Sony.

Characteristic Simple and persuasive language Beautiful images Creative ideas

• From what aspects can we write a good advertisement? • Let’s appreciate the advertisement of an android and learn how to write an advertisement.

• This beautiful bird-like android which is made of metal sings as beautifully as a real bird and is only 10 cms high. It jumps around its cage just like a real bird. You can have any colour you like. • Any repair you need in the first year will be paid by the robot company. It should last for at least six years and after that you can have a new computer chip fitted to give it a longer life. • So why not choose one today? Only 600 yuan. For more information, please call 13431243303 or go to www. dgdl. com.

• This beautiful bird-like android which is made of metal sings as beautifully as a real bird and is only 10 cms high. It jumps around its cage just like a real bird. You can have any colour you like. • Shape: bird-like, • Size: 10 cms high, • Material: metal, • Color: any color • Function: • 1. sings as beautifully as a real bird , 2. jumps around its cage just like a real bird

• Any repair you need in the first year will be paid by the robot company. It should last for at least six years and after that you can have a new computer chip fitted to give it a longer life. • What after-sale service you can provide? • How long does the product last for?

• Any repair you need in the first year will be paid by the robot company. It should last for at least six years and after that you can have a new computer chip fitted to give it a longer life. • What after-service you can provide? • How long does the product last for?

• Any repair you need in the first year will be paid by the robot company. It should last for at least six years and after that you can have a new computer chip fitted to give it a longer life. • What after-sale service you can provide? • How long does the product last for?

• So why not choose one today? Only 600 yuan. For more information, please call 13431243303 or go to www. dgdl. com Price • Only … • … cost only … each. • When you buy one now you get another one free! Contact detail • It is available in … now. • For more information, please call …

Make an advertisement of a delicious sandwich • Description new bread The Freshest vegetable the best meat Delicious The biggest

Make an advertisement of a delicious sandwiches • Price cost only ￥ 5 each • Contact detail available in all cake shops now.

• You will be amazed at the new fillings, new bread _________and ________ taste! new delicious Our sandwiches are _________ and finger-licking good. They are also the biggest _________ in town. We use only the freshest _________ meat and_____ the best vegetables. • Our sandwiches cost only ￥ 5 each, available in all cake shops now.

Time to have a try • • • Make an advertisement of a delicious birthday cake Taste / looks Benefits Price/ discount Where people can buy it