Advertising Computer Literacy 10001 Angela Dreger Advertising l

Advertising Computer Literacy 10001 Angela Dreger

Advertising l l l Definition of Advertising? Where We See It Using the Computer for Advertising

What is Advertising? The dictionary’s definition… ad·ver·tis·ing The activity of attracting public attention to a product or business, as by paid announcements. The American Heritage® Dictionary of the English Language, Fourth Edition copyright © 2000 by Houghton Mifflin Company. Updated in 2003. Published by Houghton Mifflin Company. All rights reserved.

An better definition… l Advertising l l l A way to get people to know about things, The purpose of advertising is to make the target group of people aware of some product, idea, or company like things that are sold or ideas. l Media providers, like television networks and Web. Pages sell advertising. § People and companies often buy so many seconds, or spaces for ads on television and the internet to get their ideas and products across to consumers.

The Beginning l l The Father of Advertising is Volney B. Palmer As time has gone by advertisements have evolved into many mediums. o Ad’s had a major impact during WWI with the selling of War Bonds

Ads… l Advertising is Everywhere l The Average person views 3, 000 advertisements everyday.

Where do we see them? Everywhere…. l l l Newspaper Radio Magazines Television Billboards On the Internet

In the Newspaper l Advertising has come along way since 1625 when it started in Newsbooks. l l l Was first popular in England Ben Franklin sold space in his paper, The Pennsylvania Gazette (1735) Ads in Newspapers were primarily used to get people to visit businesses.

On the Radio l Advertising on the radio was done by having companies Sponsor the radio programs they were watching Wild Root Cream Oil

Through out Magazines l l Started with Cyrus H. K. Curtis who founded Ladies Home Journal in 1883 Magazines are financially supported by their advertisers. l l 60% of a magazine is advertisements A lot of the same aspects are still cover today when it comes to advertising in magazines. l Creativity, language, seasonal, and placement of ads

On the Tube l Originally, Advertisers would sponsor an entire television program… l l Until they started selling 30 -60 segments to multiple advertisers to make more money. Television greatly expanded during WWII and became and still is one of the primary national advertising mediums. l Today advertisers spend over $72 billion on ads in 2005

Along the Roadside The Benefits of Billboards l l l Increases Brand awareness Billboards Delivers High Frequency Makes You Stand Out Among Your Competition

 High Visibility at Eye-Level to Drivers, Pedestrians and Bus Riders
 People Passing by on a Regular Basis are Bound to Notice Your Ad

Ads On the Internet l Ads on the internet are EVERYWHERE! l l Pop-ups Extrametrical Targeted keyword buys Large rectangles l. These are just a few types of Advertising you see while surfing the web.

Sometimes you get so many pop-up ads from a site, that your entire screen becomes filled

Using the Computer l We use the Computer for not only Viewing Ads, but also for making ads. l Today Companies use the computer to create: l l Commercials Internet based ads Magazine and Newspaper ads The design of a billboard ad

Conclusion l l Today, advertising is evolving even further, with unusual approaches such as staged encounters in public places, giveaways, such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to and become part of the advertising message. Another significant trend to note for the future of advertising is the growing importance of niche or targeted ads. l Today more and more advertisements are selling lifestyles and concepts rather then just a product.

Information Sources l Introduction to Mass Communication l l Media Literacy and Culture: 4 th edition. Chapter 12 Radio Advertising in the 1920 s and 1930 s l http: //bss. sfsu. edu/tygiel/Hist 427/427 ads/427 radioads. htm