Advertising campaigns Using SOAPSTONE EPL and style you

A series of advertisement messages Share a single idea and theme Appears in

Part of making an advertising campaign is determining the THEME!!! ◦ It sets

Lets take a look We’re going to look at an ad campaign for the

Look at the handout ◦ Repeating words ◦ Organization ◦ Message ◦ Theme

Using your Rhetorical web map, connect all the ads and determine what theme

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Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign

A series of advertisement messages Share a single idea and theme Appears in different media across a specific time frame Examples are: of media ◦ Print (newspaper, magazine, flyers) ◦ Radio ◦ Television commercial ◦ Press release ◦ Billboard/bus What is a campaign?

Part of making an advertising campaign is determining the THEME!!! ◦ It sets the tone for individual ads ◦ It connects the central message ◦ Usually developed with the intention of being used for a substantial period ◦ Should reflect the goal of the product being marketed Critical!

Lets take a look We’re going to look at an ad campaign for the latest i. Phone While we see their campaign, make note of the different mediums that they advertise and see if you can spot theme and what connects them all.

First, the launch

Look at the handout ◦ Repeating words ◦ Organization ◦ Message ◦ Theme ◦ Diction ◦ Information given Press Release provided. Look for:

Billboards

Bus stop

Commercials (double click black box)

Commercial

Old internet ad

On-line marketing

Using your Rhetorical web map, connect all the ads and determine what theme is. How do you know? Determine whether or not you feel the ad is successful with their purpose. ◦ 250 words minimum. ◦ Due Tuesday Connect them all