ADVERTISING CAMPAIGNS By Haidah Liyana INTRODUCTION A coordinated

ADVERTISING CAMPAIGNS { By: Haidah & Liyana

INTRODUCTION A coordinated series of linked advertisements with a single idea or theme An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years. sporadic: - occurring at irregular intervals or only in a few places; scattered or isolated

Advertising strategies Is a plan to reach and persuade a customer to buy a product or service.

GUERRILLA ADVERTISING a advertising strategy in which low-cost unconventional means (pop-ups ads, stickers) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea

Gue. Rrilla Marketing Advantages Flexible: because of small scale nature can be adapted quickly, relatively easy to respond to change Low cost: one of the founding principles Targeted: designed to reach the target market Simple: many of the methods simple and easy to use and implement.

Principles Presence: find ways to make yourself known at all times Activity: be aware of opportunities to make your product know at all times and act on them Energy: continually marketing Networks: always looking to make contacts and develop networks Smart: dont offend customers or turn them off

Non traditional advertising methods • • The Internet Stickers Peer marketing Offering free demonstrations and talk Offering free consultations Using SMS text messaging Word of mouth Illegal methods

Viral marketing refers to a technique where content strategists purposely design content that’s both easily transportable and highly engaging so that it’s shared quickly by many people

COMPONENTS OF CAMPAIGN Your objectives or what you want to accomplish by creating an advertising campaign. Understand your budget or the amount of money that you want to spend. Media to use as your channel to deliver the message or advertise your products. Message to be displayed in the media of your choice. Evaluation of marketing advertising campaign results.

CREATIVE STRATEGY The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.

5 CREATIVE STRATEGIES 1. Needs and goals way to get a clearly defined answer is to ask clearly defined questions 2. Create a roadmap a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals 3. Know what’s happening Simply google what’s going on with the industry, rivals, etc. 4. Tell a story the brand's unique perspective and position to determine the messaging strategy and visual vocabulary 5. Influence behavior know what is the desired action we want the end user to take