Advertising Campaign TOP IT Frozen Yogurt Bar 638

Advertising Campaign: TOP IT Frozen Yogurt Bar 638 Ocean Avenue, Long Branch, NJ, 07740 Kayla Inglima, Tara Cooney, Kristin Borodin, Andrew Zelnick

Copy Platform: Client & Product: Top-It, Frozen Yogurt. Target Audience: Summer/Beach Crowds, Local Residents & M. U. Students. Sales Theme: Healthy, Delicious, Inexpensive. Bonus Theme: Proximity to Beach, Variety of Toppings/Flavors. Positioning: Healthy, Local, Small Business. Approach: Joyful, Excited.

Radio Commercial #1 VISITOR: “Oh my gosh!” STUDENT: “What is it? !” VISITOR: “I can’t believe that you have a frozen yogurt place nearby that is healthy, delicious AND inexpensive!” STUDENT: “Well, duh! It’s Top-it. Everyone at Monmouth knows about Top-It. ” ANNOUNCER: “Do it yourself at Top-It frozen yogurt bar, the healthy alternative to frozen treats. Offering a variety of flavors, come serve yourself and choose from the many different toppings available. Bring in your Monmouth University ID for student specials. This fun and friendly environment is the perfect place to chill, right on Ocean Ave in Long Branch. ”

Radio Commercial #2 SFX: OCEAN WAVES GIRL 1: what “Wow, the water’s beautiful today and I’m getting so much color! This is I call the perfect beach day. ” GIRL 2: “I know! The only thing that could possibly make today better would be some delicious ice cream. ” GIRL 1: “Are you crazy? ! It’s bikini season! And there is no way we can find a good ice cream place in walking distance from here. ” GIRL 2: “Actually, we’re in luck. Top-It is right around the corner on Ocean Ave. We could even wear our bikinis there and the best part about it is that it’s not even ice cream. Although it may taste like ice cream, it’s delicious frozen yogurt that’s low in calories-a perfect refreshment for a hot summer day. You can even add whatever toppings you want …Hey, where you going? GIRL 1: (FROM A DISTANCE) “On my way to Top-It!” ANNOUNCER: “Come down to Top-It and complete your perfect summer day with a healthy serving of frozen yogurt at low price, right here in Long Branch, 638 Ocean Ave!”

TV Commercial #1 As the MU semester comes to a close, students and athletes alike are in desperate need of a sweet reprieve. Our suggestion? Top It!

TV Commercial #2 Most addictions are bad habits that should be broken. However, we find out FRO-YO is not one of them when we visit a Top It addict in their “sweet haven”.