Advertising Baby Sara Butler Background information India Study

“Advertising Baby” Sara Butler

Background information: • India Study Channel, the artist, released this ad. • It was released in December of 2010.

What is the purpose? • What is your impression of the ad? • What stands out in the ad to you?

Purpose: • The image emphasizes that advertising consumes everyone. Even young children and babies.

Who is the intended audience? Why do you think this?

Audience: • The intended audience of the ad is adults or people with children. • The ad is more directed toward adults because they can control what their children or someone else's children watches.

What is the focal point?

Focus: • The focus of the image are the advertisements on the baby. It depicts that we are all classified by brands.

What does the ad symbolize?

Symbolism: • The image symbolizes how we are all brands from the products we purchase, the clothes we wear, to the television channels we watch.

Appeal? (Ethos, Logos, Pathos) • What is the ethical appeal? • How does it make you feel? • How does this appeal to your logic?

Appeal: • Ethos: The ad is credible because it was made by India Study Channel. • Logos: The image does a good job of depicting how you can be taken in by different brands. • Pathos: The ad makes you rethink what you should pay attention in society and how it can have an effect even on younger children.

Bibliography: • India. Study. Channel. Advertisement. http: //www. indiastudychannel. com. 1 Dec. 2010. Web. 14 Sept. 2013.