ADVERTISEMENTS TYPES OF ADVERTISEMENTS There are two types

ADVERTISEMENTS

TYPES OF ADVERTISEMENTS There are two types of advertisements. q. CLASSIFIEDS q. COMMERCIAL/DISPLAY

CLASSIFIED ADVERTISEMENTS • We come across classified advertisements in the columns of newspapers and magazines. It is categorised in separate columns, occupies less space and is more economical.

IMPORTANT FEATURES: § Written in short phrases and words. § Simple, concise and to the point. § Comprehensive, yet must include all important matter. § Give all necessary details in points using commas. § Enclose it in a box.

§ Clearly state the category at the top. Eg: For Sale, Situations Wanted/Vacant, Bride/Bridegroom Wanted, Lost and Found/ Missing, Travels and Tour, Sale and Purchase Etc. § Give contact address, name and telephone number. § Put the matter in a box.

COMMERCIAL ADVERTISEMENTS These are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some events.

1. SITUATION WANTED/ VACANT The Basics: • Begin with ‘Wanted’ or ‘Required’. • State the name of the Company. • Mention the post and the number of Vacancies.

• State qualification and experience desired. • Age and gender. • Pay Scale, Perks and mode of applying. • Contact address and phone number for correspondence.

SOLVED EXAMPLE. Que. Principal, DLF Public School Gurugram, Haryana requires a receptionist for the school. Draft an advertisement in about 50 words to be published in classified columns of a national newspaper giving all necessary details of qualifications and experience required for the post.

VACANCY Receptionist, M/F, 25 -30 yrs. , Graduate with computer skills, work- exp. min. five yrs. , fluent in English, pleasing, organised & dependable, Apply with full particulars within a week. Principal, DLF Public School, Gurugram, Haryana. Phone: 01204961300

TO LET Essential Details: • Type of accommodation. • Rent expected. • Contact address and phone number.

SALE/PURCHASE OF PROPERTY/ASSETS • Begin with FOR SALE/PURCHASE/WANTED • Brief physical description. • Property-Number of floors, size, number of rooms, location and surroundings. • Vehicles- Colour, model, accessories, year, modifications(if any), price, mileage and condition. • Household goods- Condition, Price offered or expected.

LOST AND FOUND • Begin with ‘LOST’ or ‘ FOUND’ • Give brief physical description. • Specify the item. • Mention when/where lost or found. • Reward, if any. • Contact address and phone number.